2009 June | Foodservice Marketing

There are yellow reward codes …

On 06.30.09, In Australasia, by Tiger

There are yellow reward codes in that Bidvest delivery truck – greetings from beautiful Queenstown, NZ http://yfrog.com/59v0ktj

Bidvest delivers OOH at Kiakur…

On 06.24.09, In Australasia, by Tiger

Bidvest delivers OOH at Kiakura, NZ old whaling station (snow covered Southern Alps in the background)

Bidvest delivers OOH at Kiakura, NZ old whaling station (snow covered Southern Alps in the background) http://yfrog.com/egqbqj

2,000,000 Point Bonanza

On 06.18.09, In Direct Mail, by Tiger

Kraft’s creative mail drop supports their latest 2,000,000 point bonanza…

Kraft has announced its Foodservice Rewards portfolio expansion with a eye-popping 2,000,000 point promotion supported by this creative use of direct mail.

Hormel’s Excellent Brochure

On 06.18.09, In Direct Mail, by Tiger

“Earn maximum points by filling your menu with Hormel Foods,” reads this excellent brochure…

Trying to figure out how to present your products in ways that are relevant and useful to operators? Take inspiration from this excellent Hormel brochure. Note, in particular, the clever matrix of day part and product applications which is a best practice even if it didn’t have the bonus “Earn maximum points by filling your menu with Hormel Foods products featured in the Foodservice Rewards Program!” call to action.

(2 votes, average: 5.00 out of 5)

Loading ...

DSR Program Improvements

On 06.17.09, In DSR incentive, by Tiger

Later this week, we are dropping a postcard to nearly 12,000 operators. It will announce a 3 month promotion which will give sweepstakes entries to operators for referring their DSRs….

Many of you may have heard about or been a part of planning the upcoing improvements to the DSR Incentive Program including the first major change, elimination of the Distributor Program Manager requirement, took place on 5/8/09. Since then, we have already seen a noticable increase in the number of DSRs joining overall.

However, we’ve also seen DSRs joining from 6 new Distributorships we’ve never been able to penetrate through other efforts. These include 3 new Sysco branches (Philly, East Texas and Lankford), 2 new PFG houses (Hale and AFI), and an additional Reinhart brach (Cedar Rapids).

Later this week, we are dropping a postcard to nearly 12,000 operators and an eBlast to the entire base announcing a 3 month promotion giving sweepstakes entries to operators referring their DSRs.

I thank everyone for their help, insight, and hard work through this transition. Any questions, let me know.

When Loyalty is a Bad Thing

On 06.17.09, In Industry articles, by Tiger

But the simple solution to improving customer loyalty in a down market is to offer price deals. But that’s a bad loyalty strategy According to the authors of…

Price-driven loyalty is always the lowest form of loyalty. It means that we aren’t offering differentiated value to our customers, explains this fabulous article from the authors of the forthcoming book, Why Loyalty Matters. It reminds us that “But the simple solution to improving customer loyalty in a down market is to offer price deals. But that’s a bad loyalty strategy.” Read more…

Release 16 Enhancements

On 06.17.09, In .com, by Ron

Dozens of usability improvements were implemented in release 16 of the Foodservice Rewards software…

More value for your annual license fee will be delivered through Release 16 of the Foodservice Rewards software. For the geeks among you, here are a few of the improvements:

FSR Nestle UK Coffee Zone Voucher and Sweepstakes promotion - Nestle UK is running a promotion in which participants will be offered an entry into a sweepstakes upon entering Reward Codes for specific products. They are also awarding vouchers for free coffee products for participants who enter Reward Codes for other specific products.

FSR UK Sale Rewards Page - The UK is creating a new page on the Operator site that will display Reward Items that are currently being offered for a discounted point amount. If you click on a specific rewards item, it will take you to directly into the UK Rewards catalog.

FSR Remove DPM Requirement - We are removing the requirement that requires a Distributor Program Manager (DPM) to enroll in the Foodservice Program before any Distributor Sales Reps can enroll. Going forward, all DSR’s can enroll regardless if a DPM has already enrolled or not. This change is being made for US and Canada only.

FSR DSR Search Functionality and Enrollment Changes - We are changing the way that DPM’s and DSR’s search for their Distributorship on the Enrollment pages and on the My Profile pages. Going forward, the DSR will select the appropriate state or province from a drop down list and then a list of all current Distributorships for that state/province will appear sorted in alphabetical order. In addition, we will be capturing the mailing address of the DSR’s and the mobile phone number. The mobile phone number will be captured for all participant types, not just DSR’s.

FSR Link to My Promotions page with User id pre-populated on log-on screen - We are developing a link to the My Promotions page that pre-populates the participants User Id on the log on page. Currently, when a participant is directed to the My Promotions page from an external link, the participant is required to log on before the page will display. This will still be the case, but their user id will be pre-populated in the user id field as a way to streamline the process.

FSR Direct Links on Participant Sites - Currently when a participant is driven to the participant site from an external link, we can only go as far as to direct them to the default version of that page. For example, if a participant clicks on a participating products link, it will currently direct them to the Brand version of the page as that is the default version. Going forward, we will have the ability to be more specific. For example, we will have the ability to drive them directly to Nestle’s participant products page or Hormel’s brand page.

FSR Provide DSR Operator information to Participating DSR Sponsors - Currently when a participant enrolls using a DSR enrollment code or attaches a DSR to their account in the My Profile section, the participant information is not provided to the Sponsors participating in the DSR program. Going forward, all participants who are attached to a DSR (either during enrollment or using by using the My Profile pages) will be provided to all Sponsors participating in the DSR program. This includes weekly data extract feeds as well as detail reports in eTelligence.

FSR Super-Select Comments Field – On the Foodservice Rewards Sponsor site, we will be adding a Super-Select comments box that allows the user to add comments that details the criteria that was used for the super-select portion of the promotion. This will be used for historical record keeping in the event we need to look back at past promotions and determine what criteria was used for the promotion.

In the Rich Corp Cafeteria with Codes

On 06.16.09, In Manufacturers, Reward Code Labels, by Tiger

In the Rich Corp cafeteria with Sue Leary and look what Banquet Chef Mike Fernandez has in his wallet…

In the Rich Corp cafeteria with Sue Leary and look what Banquet Chef Mike Fernandez had in his wallet…

He even knew his points balance to within a few thousand points and what he was saving up for :-)

Can your customers remember the last discount/coupon/rebate you gave them?

Kudos for Ray’s Customer Service

On 06.12.09, In Operators, Team, by Tiger

Ray Smith’s customer service attitude receives high praise from this C&U operator…

From: Pribble, Mary C.
To: Dickerson, Jamie
Subject: Ray Smith

Jamie,

I’m writing this short note to tell you about a real asset; …Ray Smith.

Too often, customer service representatives forget their real job… to serve the customer.

We call, usually in an irate temper, because something just isn’t working. The website, expired coupons on ‘freshly delivered’ product – (the product came today with a ‘sticker’ that expired two months.. or longer.. ago.), etc. I always ask for Ray, not only is he prompt and courteous, but he always takes the time to make things right, and to make sure the customer leaves the phone happier than when s/he called.

Even when ‘there’s nothing he can do’, he does try to empathize.

I am sure you are used to getting memos detailing ‘what went wrong’ in a ‘given’ conversation. I have files full of them. But… I have found it is as important to detail ‘what went right’, otherwise you lose an opportunity. People are expensive… you want to keep the good, improve the mediocre, but trainable and get rid of the bad. Without ‘seeing both sides of the coin’, you never know ‘who’ the good are.

Now… You know. You have ‘at least’ one good one… his name is Ray Smith. And, he is appreciated by your customers for everything he does. Even when ‘There’s nothing I can do. Oh wait, let me try this. ‘

Warmest regards,

Mary Pribble
University of St Thomas – Foodservice

Now Shipping: New Label Design

On 06.12.09, In Reward Code Labels, by Tiger

New label designs are being shipped…

A quick reminder that we are now shipping the new label design with improved, eye-catching graphics.

There are a few changes your plants need to know:

Label Size: The new label is a slightly smaller size than the old label. The new label size is 2.875”(w) x 2.375”(h)

Label border: There is now one colored bar on the label instead of colored top and bottom rails

Label bar color options: Black will become the new (free) default label bar color, replacing White. White will no longer be an option. A new label bar color of Cyan will be added

Your plant can use their current inventory of Foodservice Rewards labels prior to ordering the newly designed labels

Here is a revised label fact sheet with all the details

Foodservice Marketing