SNA & NACUFS Redemption Options

NACUFS and SNA trade show fees are once again being featured as redemption options…

nacufs_milwaukee’09 Tradeshow registration fees for NACUFS and SNA have once again been added to the FSR catalog, allowing participants to redeem their points to pay their tradeshow fees.

These items can be found in the catalog by going to: Merchandise, then selecting Tradeshow Fees.

 

Foodservice Rewards Tweets Your Promotions!

With over 1,200 followers, Foodservice Rewards can now “tweet” your promotions…

Foodservice Rewards has over 1,200 followers on Twitter that get updated every time we tweet (the Twitter term for ‘send a message’). Our followers include restaurants all over the country, chefs and other foodservice professionals.

We can now tweet your promotions as another way to reach members of your audience. Here’s an example of what you can do:

3X Points on every case of Dawn Dish Detergent! School fdsrvc only pls. Valid 5/30/09-7/30/09 Click for details: http://tinyurl.com/kka5ab

A few things to note:

  • Tweets are limited to 140 characters. Abbreviation is common and encouraged.
  • We cannot segment tweets, so either define your audience in the tweet or tweet promotions that include everyone.
  • For lengthy links, we can shorten them using tinyurl.com (see example above) – allow 25 characters.
  • Just contact Tyler Aasness, Foodservice Rewards Community Manager for details.

    P.S. Before you decide tweeting is a waste of time, read this article detailing the success a pizza joint and a yogurt shop have had using Twitter as a communication device. It also describes some potential future applications and tools to be used with Twitter that are very interesting.

    P.P.S. follow our blog updates at http://twitter.com/FoodserviceComm

     

    What Makes an Effective eBlast?

    This Unilever eBlast uses all the right elements to create a compelling call-to-action…

    real_whipped_salad_dressing1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a ask your distributor rep to custom order it through DOT foods call to action in the event it’s not in stock.

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    SYSCO Alabama’s FSR Initiative

    SYSCO Central Alabama greatly impressed us by preparing this marketing piece from scratch without our prompting or involvement – using the resources available at foodservicerewards.com/distributor. This clever initiative provided MA’s customized selling collateral making Big Mike’s kickoff meeting there all the more successful. Tip ‘o the hat to Chris Craddock at Complete Foodservice Solutions for [...]

    sysco_central_alSYSCO Central Alabama greatly impressed us by preparing this marketing piece from scratch without our prompting or involvement – using the resources available at foodservicerewards.com/distributor.

    This clever initiative provided MA’s customized selling collateral making Big Mike’s kickoff meeting there all the more successful.

    Tip ‘o the hat to Chris Craddock at Complete Foodservice Solutions for the introduction :-)

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    What’s Your Facebook Strategy?

    The Foodservice Rewards social network membership just topped 5,000 operators…

    The Foodservice Rewards social network membership just topped 5,000 operators in dozens of segment specific groups, including our most popular, Healthcare. For those who haven’t yet created a facebook account, here’s a PowerPoint primer on the features of our foodservice social network.

    Importantly, our members are sourced through Foodservice Rewards making this is the industry’s social network for business decision makers – which is how we differentiate from FohBoh, another social network in the space. While a bold experiment, manufacturers we talk to say Fohboh has evolved into a “dating site for waitrons” rather than a serious business network. For those in the know, we say Foboh = myspace, Foodservicerewards.org = linkedin.

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    Cash-Wa Distributing Supports FSR

    The DSR incentive has the attention of Cash-Wa reps as illustrated by this testimonial…

    cash_wa_distributingFrom: Mark Robinson [mark.robinson@cashwa.com]
    To: Zoladkiewicz, Michael

    Hi Mike,

    This program is the easiest one out there by far, and the rewards are great. This is a no brainer – anyone that isn’t working this is missing out on great rewards and also missing out on helping your customers earn rewards for buying products they are already using and future sales when they get online and see what other products have reward codes on them.

    I simply ask the customer if they are interested in getting rewards for the products they are buying, and they ask “How is that?” and I them show them the enrollment card that I always have with me. I then tell them I can get them 500 bonus points by enrolling them and I help them go thru signing up if the internet connection is there.

    I have already redeemed enough points for a new set of Callaway golf clubs and can’t wait to use them, which won’t be long now spring is just around the corner. I will be getting a few more great gifts with the points I have accumulated.

    I haven’t come across any other program out there that has so many great things to offer to both the DSR and the customer. I would advise any DSR – if you haven’t started signing up you are missing out because the points just keep adding up on my end, I get a email just about daily of points being added to my account.

    I would like to thank everyone at Foodservice Rewards for this great program and look forwards to signing more people up.

    Sincerely, Mark Robinson

     

    McCain Joins Foodservicerewards.co.uk

    McCain Foodservice has joined the coalition in the UK, describing the arrangement as extremely positive and mutually beneficial…

    mccain_foodserviceJayne Sawyer, Senior Brand Manager, McCain, enthuses: “This is an extremely positive and mutually beneficial agreement. Because our heritage is rooted in the foodservice industry we can offer a wealth of experience, not to mention a leading brand of high quality chips.”

    Read the article in The Publican and then send congratulations to our colleague, Alan Gray.

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    Foodservice Rewards Australasia

    Nestle and Goodman Fielder launch Foodservice Rewards “Down Under” with this clever ad and PR campaign…

    goodman_fielder_operahousesponsor_meeting_ozWe’re excited to see Foodservice Rewards grow globally thanks to long time sponsors such as Nestle Professional Australia and new sponsors such as Goodman Fielder.

    As this clever print ad demonstrates, you don’t always have to resort to stock foodservice photography + note the super coverage in the resulting launch article.

    Their launch seminar promised a “Transformation of Foodservice Sales & Marketing Practices” which isn’t hyperbole.

    When one goes from no visibility to operator purchases to x-ray vision + a decoder ring, it literally transforms the business to one that can use direct marketing effectively to reach street operators to understand and manage their purchase life cycles.

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