Nestle Customers Go for the Gold

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe.  Nestle’s customers are going for the gold this Spring during their Gold Points promotion

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites. 

This goal stretch promotion will put Nestle’ in the gold as well!

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“Codee” makes an impression at NRA

Codee, our new tradeshow mascot certainly makes an impression…

“Codee” – our new roving tradeshow mascot has been workin’ sponsors’ tradeshow booths to great effect.

Operators are having their picture taken with the oversized label and earning points for uploading the photo to the Foodservice Rewards social network.

Marty’s also doing a great job of enrolling new program paticipants on the spot.

 

Welcome Emails: New Creative

The new, improved onboarding process features better creative, videos…

Marty’s been doing great work optimizing the welcome emails as part of the new, improved operator onboarding program.

The creative above will go into effect in early June and will be accompanied by two new operator videos (How it Works and Networking Opportunities) using the foodservicerewards.tv streaming-video capabilites.

Operators will be notified of the Welcome Bonus email stream/offers on their enrollment confirmation screen, and will receive a 4th bonus point opportunity in their first Extra Points eNewsletter (50 points for taking a survey).

Please let Marty know if you have any questions/comments/suggestions.

 

Distributors vs. Local Warehouse Store

The biggest difference is that the supplies sold by our distributors had those nifty yellow coupons attached to them…

“I’d like to thank those involved in the Foodservice Rewards program. Rarely does one see a rewards program for business owners, so you can only imagine how thrilled I was when I first heard about the program.

I’ve been working in a small family owned bakery for ten years and have been collecting those yellow Foodservice coupons for the past four years. After reviewing the rewards program catalog, my eyes were immediately fixed on an item I had wanted since I was a child—a piano. I encouraged my parents, who are the shop owners, to continue purchasing supplies containing yellow coupons.

We soon realized that our distributors were selling their supplies at a similar price as the local warehouses. The biggest difference is that the supplies sold by our distributors had those nifty yellow coupons attached to them. Before you know it, we began purchasing more and more participating Foodservice Rewards products through our distributors, because there’s nothing greater in the world than freebies—the freebies being potential items that can be redeemed through the program.

Although it took nearly four years to collect enough coupons for my beloved piano, I’m truly grateful that such a rewards program even exists for small business owners. Without a rewards program, I’d probably never have thought about getting myself a piano. So thank you again Foodservice for fulfilling my childhood dream!”

Best regards,
David Yuen
Pam’s Donuts, Moreno Valley CA.

 

Foodservice 2020 – A Look to the Future

The Hale Group white paper, Foodservice 2020, highlights the importance of customer knowledge and information sharing…

How will the Foodservice Industry progress from the current mature state? The Hale Group’s white paper, entitled Foodservice 2020: Global, Consolidated and Structured, argues that customer knowlege and information sharing will be among the keys to future success.

Foodservice Rewards sponsors are among the best equipped to understand who their end-user customers are today and going forward.

 

Meet Bunge’s M.O.E. at NRA!

Bunge’s Mobile Oil Experts will be driving traffic to the NRA live marketing event with the promise of points…

M.O.E. (Mobile Oil Experts), Bunge Oils’ new mobile food truck, will be touring Chicago during NRA. Visit them outside of McCormick Place (corner of Cermak (22nd) and Prairie, one block West of the Hyatt) on May 24th and 25th. The first 25 RSVP’d visitors will earn 250 bonus points! M.O.E. looks forward to serving you trans-fat free street food in Chicago!

Click Here to RSVP via the Foodservice Rewards social network.

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“Sticker Shock” Summer Ad Campaign

Reward code labels marked “free” define this summer’s Sticker Shock campaign…

Here’s the full page advertisement running this summer in Restaurant Hospitality during May, July, September, November and January with Bonus Distribution in May at NRA and in Food Management during June, August, October, December and February.

 

2010 Tradeshow Plans

Stepping up our trade show support for 2010…

The attached PowerPoint document outlines our efforts for NRA, AHF, NACUFS, and SNA.

Some highlights:

  • Each exhibiting Sponsor will receive a Trade Show Kit, delivered to their booth, which includes: Enrollment sheets, table easels, and “Ask Me” buttons.
  • Segment-specific copy in the eNewsletter and an eBlast sent before each show. We’ll indicate Sponsor booth numbers and identify Sponsors who are distributing gift cards.
  • We recommend using gift cards (or a bonus code printed on your materials) to drive traffic to your booth. This has worked quite well in the past.
  • Codee, our square, yellow mascot… (you’ll see!)
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    1st Quarter 2010 KPI’s

    1st Quarter 2010 KPI’s continue to show strength…

    Here are the quarterly KPI’s for January/February/March of 2010.

    Some highlights: Enrollment remains strong, operator activity in the first 30 days is at near-record highs, operators continue to redeem more products from more Sponsors, retention remains on our watch list and win-backs remain steady.

     

    Helping Promote a Healthy Breakfast

    Foodservice Rewards points have helped the cafeteria program promote eating a healthy breakfast in the school program…

    “Sometimes eating a breakfast a school has a stigma attached to it. By offering these incentives to eat breakfast students came in and experienced that eating healthy is not only a good start to their day but also a chance to socialize with their friends.

    Foodservice Rewards points have helped the cafeteria program promote eating a healthy breakfast in the school program. I have used rewards points to get special gifts such as a tent, sleeping bag etc. and I have used these gifts as a promotion to the start your day the healthy way eat a school breakfast program.

    Our breakfast program has grown and more students are eating the most important meal of the day.”

    Kim Hunter
    Director of Foodservice
    Bellwood-Antis School District, Bellwood, PA.

     
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