The big news this week was the announcement of the best restaurant industry performance index in three years.    With consumer spending up in foodservice, chefs are poised to take advantage of what they see as the “Hot Culinary Trends” for 2011.   Understanding industry trends is important for suppliers, yet the critical element to increasing revenue and profits through CRM is being customer-focused versus product-focused.  Foodservice Rewards provides ongoing communication to and information about individual ”street” operators, offering foodservice suppliers an extremely effective CRM tool!