Over 1,200 Gallons of Mayo Each Year!

How else would you have found this mom ‘n pop shop that uses over 1,200 gallons of mayo each year?

I own a small mom and pop corner store in Springfield, PA, that has been a family owned business for 54 years. We sell hoagies, steaks, and a lot of specialty sandwiches but we are famous for our delicious homemade Potato Salad only made with real Hellmans mayonnaise.

We sell over 25,000 lbs. of our Potato Salad and use over 1200 gallons of mayo each year. The Hellmans Extra Heavy Mayo is a main ingredient we use to make our Potato Salad, which is an item in the foodservice rewards program. I joined the foodservice rewards program about one year ago and I am just about to meet my goal.

I think the program is great because I am already purchasing the products that are part of the rewards program and I get to receive free gifts in return. Every week I get excited to place my next food order so I can collect the rewards points that get me closer to achieving my goal. I finally feel like I am getting something back instead of buying, buying, buying.

It is very easy to enter the rewards codes online and it only takes a couple minutes out of my day. I have referred friends in the food business to this fantastic program and will continue to do so.

Erin Gruwell
Owner
Sleepy Hollow Delly
Springfield, PA

 

Smucker’s Canada Website

Wow, a best-ever integration of Foodservice Rewards to a Sponsor’s website…

Not only has Smucker’s Foodservice maximized the promotional real estate on their website, they’ve launched with two super-successful promotions.

Writes Sean Nugent, Marketing Manager, Foodservice: “Aaron, I’ve received lots of positive feedback on promo results! Let’s discuss how soon we can do two more…”

We can help with that :-)

Tagged with:
 

Sherry Auer, Enrollment Specialist

“I enjoy talking with people too much” writes Sherry Auer, Enrollment Specialist…

How long have you been with BI?

Since February, 2011

What do you do for BI?

I am an enrollments specialist for the coalition marketing team. I work with the foodservice operators and enroll in foodservicerewards.com.

What is your most prized posession?

My four kids. I have 3 boys and 1 daughter. Ages are 21,18, 16 & 16 (not a typo, I have twins). I cherish the beautiful individuals they are becoming and the close relationships I have with each of them.

What was your first or worst job?

Being a cashier at Target. I enjoy talking with people too much and this job isn’t geared towards that!

Your favorite books?

Woman of Substance, As A Man Thinketh and the Bible

Who was your childhood celebrity crush?

David Cassidy. I have his autograph and went to 2 of his concerts! I was a true fan :)

 

2010 in Review

The Year in Review shows that Foodservice Rewards continues to deliver results in spite of the tough economic environment that hit commercial “street” restaurants particularly hard…

According to NPD’s Fall 2010 ReCount®, the number of independent restaurants declined by 5,460 units (or two percent) last year.  In spite of those numbers – or perhaps because of the resulting margin squeeze – operators joined Foodservice Rewards in record numbers. 

  • Enrollment – 21,361 new operators enrolled in Foodservice Rewards last year.  This is a 17% increase from the past two years where enrollments hovered around 18,000.  Our new Enrollment Specialists contributed to the growth completing 16,978 calls and enrolling 1,928 new operators.
  • Redemptions – 81,458 operators redeemed 18,838,629 cases last year.  That’s an 8% increase in redeeming operators and cases.
  • Labels – 98,586,177 or 13% more labels were shipped to 259 plants in North America in 2010 than in 2009.
  • Promotions – 149 promotions were run in 2010, a decrease from 167 in 2009.  This was the first decrease we have seen and was driven by tighter sponsor budgets.  Promotion results improved to an average ROI of 256% or 11,729 incremental cases redeemed by 1,264 operators.

The 4th quarter KPI’s provide additional insight and are a positive measure of Foodservice Rewards continued value to our industry partners.

 

Code Entry vs. Invoice Submission?

The new code entry pages on the re-designed website are producing record-breaking code entry days…

Below is the trend data for reward codes entered by day following the website redesign:

27-Jan: 71,507
28-Jan: 71,320
29-Jan: 42,518
30-Jan: 39,891
31-Jan: 75,879
01-Feb: 72,255
02-Feb: 71,338
03-Feb: 78,631
04-Feb: 80,035
05-Feb: 44,344
06-Feb: 37,740
07-Feb: 86,459
08-Feb: 81,648
09-Feb: 82,320

I’m pretty sure the 86,000+ code entry day sets a new record. Funny, in the early days of Foodservice Rewards, our biggest manufacturer objection to participation was: “operators are too busy, they’ll never enter codes” or “operators prefer to mail invoice copies”. Mythbusters!

 

Newly Designed Enewsletter Launches

Goodbye 10-page enewsletters! Single screen viewing for all promotions is here…

Foodservice Rewards uses the biweekly enewsletter to communicate all promotions that foodservice operators are eligible for.  Multiple versions are created based upon the selected operator targets of the participating sponsors.

 The new enewsletter design is simplified and concise.  It allows all sponsor promotions to be viewed on a single screen and contains additional space to communicate special offers.   Today, when an operator clicks on a promotion shown on the enewsletter, then they are directed to www.foodservicerewards.com to log into their account where the full promotions are available (and sortable) on their individual “My Promotions” page.  

Both Foodservice Rewards sponsors and participating operators will be pleased!

 

Newsletter, DSR Program, Scanners, KPIs

This month’s Sponsor Update covers our newsletter redesign, the winding down of the DSR incentive, new scanners and updated KPI’s…

This sponsor update covers a number of topics, among them the decision taken at the September Sponsor Meeting to phase out the DSR incentive portion of our program. Over the years, we’ve worked hard to enroll and engage DSRs in Foodservice Rewards. In fact, you may recall that for about three years, we had a full-time person working on DSR enrollment and engagement.

However, only a few thousand DSRs enrolled in the program and a small percentage of them actively engaged. Going forward, existing DSRs can continue to earn points through Sponsor promotions and overrides and can redeem their points for merchandise (their points don’t expire). With the upcoming website re-design, DSR’s ability to enroll will be eliminated and points override earnings will end April 30th, 2011.

 

Willetta DeYoung, Enrollment Specialist

Movie star AND telemarketer…

How long have you been with BI?

Since June 2010.

What do you do for Coalition Marketing?

I’m an enrollment specialist for the coalition marketing team. I work with foodservice operators as they enroll in foodservicerewards.com.

What’s your most prized possession?

My passport.

What’s your most embarrassing moment at work?

It didn’t happen at BI, so I’m not telling the story. :-B

What’s the best/worst thing about working on Foodservice Rewards?

Talking with people all across the USA and Canada, eh.

Favorite Books/Movies?

Favorite movies: Dirty Dancing and Dr. Zhivago

Who was your childhood celebrity crush?

Spiderman, Patrick Swayze, Johnny Depp.

What’s one thing about you that no one would ever guess?

I’m in a movie, ‘the Convincer’, scheduled for the theaters in the Spring of 2011.

 

Ginger Brown, Enrollment Specialist

I totally love talking to the food service operators and enrolling them in this great program…

How long have you been with BI?

A few months, but excited to stay around a lot longer!

What do you do for Coalition Marketing?

I am an Enrollment Specialist for Food Service Rewards. I totally love talking to the food service operators and enrolling them in this great program!

As a child, what did you want to “be when you grew up”?

Always a mom….I’m not that yet – but I have had plenty experience helping raise other peoples kids.

What’s your most prized possession?

Possessions are for wimps. I’d take my friends and family anyday!

What’s the best/worst thing about working on Foodservice Rewards?

Best: I dig the people that I work with a lot. Worst: My commute is soo short, my phone conversations with my mom have been cut down to a bare minimum.

Favorite Books/Movies?

Favorite Books: YES! — I love books, I love to read almost anything!!!
Favorite Movies: YES PLEASE!!! I love movies almost as much as I love books!!

Words or phrases you overuse?

“I know, Right???”

Who was your childhood celebrity crush?

Oh sheesh…which one?? I’ve always been a little boy crazy!

 

Sheila Frank, Enrollment Specialist

Sheila’s exceptionally engaging and effective with operators…

What do you do for Foodservice Rewards?

I call Foodservice Operators and help them to Enroll in the Foodservice Rewards program.

What is your earliest childhood memory?

Some of my earliest memories are playing Barbie’s with my friend and still BFF, Barbara. We would play ’til we would pass out!

How long have you been at BI?

Since August 2010

What was your first job/worst job?

My first job was as a cashier at a gas station. After several months, when they found out I was not 16 yet, they fired me on the spot. My worst job? As a buyer in intimate apparel, processing all the returns so they can be returned to the vendor was, well, gross.

What did you want to be when you “grow up”?

I wanted to be a fashion designer. Very few people are ever lucky enough to have had their dream job. I’ve been very lucky. Been there, done that. What was I thinking?

What’s the one thing about you that no one would ever guess?

I never learned to like beer.

 
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