Operators can now redeem for an astounding 300,000+ rewards. Beginning in January 2012, both College and K-12 members will also have the option to use points for airfare, hotel stays, car rental and other travel needs to get more personnel to their respective association conferences – NACUFS National and SNA’s ANC!
Education segments can now redeem points for travel to conferences…
Chicago in Style – sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation…
With 5 sponsor-hosts, Foodservice Rewards (FSR) would like provide a shared Foodservice Rewards Limousine Service at NRA. This stretch limo can accommodate up to 10 people and will be branded with the FSR logo and all sponsor logos. FSR will manage all of the NRA scheduling and communication including promotion of the the FSR Limousine Service pre-show via www.foodservicerewards.com, eblast, eNewsletter and the foodservice community www.foodservicerewards.org.
Benefits for Sponsor Hosts:
· A great way to show appreciation and VIP treatment to valued customers at NRA
· One-on-One Limo time to engage with important customers away from the show floor
· Brand exposure throughout the city for 3 days during NRA - a great way to really stand out!
· Transport customers to McCormick Place, dinners, receptions and other events
Limousine hosts can book up to 4 pre-arranged pick-ups for your customers. Other pre-arrange pick-ups would be available based up on availability and the number of hosting sponsors. During any downtime, the driver, along with an FSR brand ambassador, will circle the city and offer NRA attendees FREE LIMO RIDES to and from the preferred hotels and McCormick Place. The FSR brand ambassador will be armed with program information and bonus point cards for operators. FSR will also offer special promotions to those operators who utilize the limousine service.
What a great way to engage operators during the largest foodservice event in the industry!
As we look ahead to 2012, most industry observers believe that we will have to scratch and claw to achieve growth. Let’s make a resolution to change one thing we are doing in our business today, then set a measurable goal against it!
The restaurant industry continues to struggle in the face of the lagging economy, rising commodity prices, and reduced consumer confidence. However, according to the National Restaurant Association, the industry is on target to record sales of $604 billion in 2011, a 3.6 percent increase compared to 2010′s revenue levels, though still below 2005-2006 levels. In contrast, Chicago-based market research firm Technomic projects the industry will realize a 0.6 percent decline in sales for 2011 (see previous post).
Technomic conducted a study of 500 consumers with many indicating a continued lack of confidence in financial recovery and an intention to limit or reduce restaurant spending in 2012. So, as we look ahead to 2012, most industry observers believe that we will have to scratch and claw to achieve growth. It remains a “take share” environment across the industry - foodservice taking from retail -distributors taking from other distributors, sales agencies taking from other agencies, manufacturers taking from manufacturers, and restaurants taking from restaurants. Consolidation will continue. Cost cutting without investment in more efficient technology will hinder results. Those who continue to do “business as usual” will likely struggle and lose share.
Whatever your place in the foodservice market, if you are not the low-cost leader or a true innovator, then understanding the needs and wants of your customer base and adjusting accordingly will help you win. Foodservice Rewards offers operators a way to get more when they purchase brands. The program offers manufacturers an extremely efficient way to know their operator customers – not just the big ones. Next year, Foodservice Rewards will be celebrating our 10th anniversary of delivering measurable results for our sponsors. Many in our industry tend to hang on to “old ways” of doing things when we know they are neither effective nor measurable, but rather they keep us “busy”. As we look to 2012, let’s all make a resolution to try something new and set a measurable goal against it!