Tracking operators’ purchase history is the best way to set appropriate stretch goals to help them grow their volume during key selling periods.
Carla Dougherty, Sr. Director of Marketing, King & Prince Seafood writes:
“One of the best things about Foodservice Rewards is that every promotion is so measurable. During a recent tiered-payout promotion we moved over 30,000 incremental cases in just 90 days.”
Coalition Manager Sandy Younger tiered the promotions based on past redemption history so that it would pay out for incremental purchases. “We treated each group separately and each had their own offer/purchase requirements. In addition we honed in on your highest penetrated segments.” Nice work, all.
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