Cadbury’s is the latest addition to the award-winning Foodservice Rewards loyalty program for caterers now in its third year of operation in the UK.
Fin Coffey, Sales Director – Out of Home, Cadbury Trebor Bassett says:
“In joining Foodservice Rewards we have gained visibility to the buyer of the product for the first time. This kind of market intelligence is invaluable as it gives us the opportunity to communicate with new and lapsed customers, and expose them to the Cadbury’s Hot Chocolate brand.
As members of the Foodservice Rewards coalition we can communicate with thousands of individual caterers rewarding them for their loyalty and for using the brand leader. In addition, the more widely used Cadbury’s Hot Chocolate becomes on caterers’ menus, the more exposure we get to a whole new audience of buyers.
In this way Foodservice rewards gives us the possibility to expand our sales and customer base.
Here’s some nice coverage in The Publican, a leading UK trade magazine.
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