Big Mike has launched a clever engagement campaign aimed at our 2,600+ participating DSR’s that highlights a monthy winner for enrolling the most operators, like Jerry Carelly of Sysco Food Services of Houston who enrolled 22 new accounts last month.
As Mike Zoladkiewicz, Distributor Marketing Manager, writes:
“Attached are the list of prizes that a winner can choose, the e-blast that explains the promo and reminds the DSR of their enrollment code, and the postcard explaining the promo.
In past months, we’d average 10-12 DSRs who enrolled more than one operator in any given month. Since we started the DSR All-Star program, the number of DSRs enrolling multiple operators has averaged 25.
Overall operator enrollments through DSRs have increased 29% over the prior 3 months (from 314 to 407.)”
Related posts:
- What’s your AC Score? A new program measure shows that on average, 50% of the cost to sponsor Foodservice Rewards is funded by new...
- DSR Program Improvements Later this week, we are dropping a postcard to nearly 12,000 operators. It will announce a 3 month promotion which...
- 2010 in Review The Year in Review shows that Foodservice Rewards continues to deliver results in spite of the tough economic environment that...
- Big Mike to focus on independents Please welcome Mike Zoladkiewicz, Marketing Manager, to the Coalition Marketing team. “Big Mike” or “Z” as he is affectionately known,...
- Ask Amy: How are DSR enrollments doing? "I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings" writes Amy Bisek about our progress...
