The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.
Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.
Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.
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