Tip ‘o the hat to Steve Turner at Pepsi for pointing out the super article “Small but mighty: Independents could use more marketing training” in the July 4th issue of NRN (sorry can’t find an online link) highlighting Restaurant Marketing.com and their book The Last Restaurant Sales-Building Manual You Will Ever Need!. Perhaps we ought to consider offering the manual to any independent who enters his hundredth code as part of our touch point strategy. Or as a free premium when you sign up – might be more effective/less costly than bonus points.
We all need to find a way to help independent restaurants get more customers. Adding service providers like Fishbowl is one step, as is the new FAQ’s: How to use your Foodservice Rewards in customer traffic building raffles.
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