Butterball Launches New Website – Updates Foodservice Rewards Feature

Best Practice – adding Foodservice Rewards how-to on sponsor website

Butterball recently launched a new foodservice website.  As part of that launch, they updated the Foodservice Rewards section that describes how easy it is for operators to participate and earn from purchasing Butterball products!

Tagged with:

Sysco US Foods Merger Stalled. Sued by FTC.

FTC and 10 states sue to prevent Sysco US Foods Merger…

Those of us in the foodservice industry were originally surprised by the announced acquisition of US Foods by Sysco, however as the year progressed many assumed it was a “done deal.”   Not so, says the Federal Trade Commission.    Sysco’s promised divesture of 11 distribution facilities to Performance Food Group, as reported earlier in the month, apparently did not alleviate concerns that Sysco would control 75% of broad-line distribution resulting in increased pricing.  Sysco argues that due to many localized distribution options, they would only handle 30% of the foodservice distribution volume and efficiencies would be improved resulting in lower pricing.   This author does not have a crystal ball regarding pricing to operators, however manufacturers would certainly feel the pressure from a stronger Sysco with limited other national distribution options.   Stay Tuned.

Tagged with:

Online Advertising with Foodservice Director & Restaurant Business

Latest online Foodservice Rewards ads targeted to operators…

While the message remains the same  to operators – Foodservice Rewards is free to join and easy to participate in – much of the former print advertising has moved online with our Foodservice Director and Restaurant Business partnership.  The goal is to remind existing members to enter codes and to engage new operators to join.  Note the use of our branded sponsor logos to draw attention.  Below is an example of the online ads currently running.


Best Practice – Adding Foodservice Rewards to Product Brochures

Basic American Foods highlights Foodservice Rewards participating products on brochures…

Foodservice Rewards should be integrated through-out a sponsor’s marketing execution.  In the past, we have shown examples of integration with manufacturer websites, in advertising, and below is a great example from Basic American Foods of highlighting Foodservice Rewards participating products on product brochures.

Tagged with:

Kraft adds A.1. to Foodservice Rewards Line-up!

Kraft expands Foodservice Rewards offerings…


Now Foodservice Rewards operators can grow their steak & burger sales AND earn points when they buy A.1.  Kraft added this iconic sauce to their Foodservice Rewards offerings that include dressings, condiments and dips!

Tagged with:

Smucker’s Joins Foodservice Rewards with Sweeteners!

Sweeteners rejoin Foodservice Rewards line-up!


Operators will once again have the opportunity to earn points on Sweet N Low, Stevia in the Raw and Sugar in the Raw!  Smucker Foodservice took over the foodservice sales and marketing of these best selling brands and have joined the Foodservice Rewards program.   Sweet!

Tagged with:

4th Annual Free & Easy Party a Huge Success!

4th Annual Free & Easy Party was enjoyed by all…


The 4th Annual Free & Easy Party during NACUFS in Baltimore was a huge success!  Foodservice Rewards partnered with Foodservice Director to bring 120 College Foodservice Directors together for an evening of dining  and networking at Pazo restaurant.  Sponsors included Kraft, Rich’s, Heinz, Neil Jones Food Company and Sara Lee and many chose to showcase products during the cocktail hour.

Foodservice Rewards awarded thousands of bonus points and 1 Free MenuDirections Conference Registration to event attendees. The winners were:

  • 20,000 Bonus Points – Kyleen Lewis – West Virginia University
  • 30,000 Bonus Points – Kelvin Bergsten – Virginia Tech University
  • 50,000 Bonus Points – Debbie Griffo – Syracuse University
  • 1 Free 2015 MenuDirections Conference Registration – Bill Laychur – Pennsylvania State University

Next year’s event will be held in Indianapolis!

Tagged with:

Norbest Joins Foodservice Rewards!

Foodservice operators can now redeem points from purchasing Norbest turkey products…

Welcome Norbest to Foodservice Rewards!  Norbest is the longest running marketing cooperative in the world, focused on value-added turkey products.  Members have changed over their 80 years in business, but today it is made up of the Moroni Feed Company in Utah and the Nebraska Turkey Growers Cooperative.  Their turkey products are sold to consumers throughout the world, but in foodservice, Norbest is distributed predominantly in the West, with some deli business in the Northeast.

Tagged with:

Mobile App Code Redemption Now at 25%

Continued growth of Mobile App…

The Foodservice Rewards mobile app was launched in January of 2012.  As of this month, over twenty-five percent of all Foodservice Rewards code redemptions are coming through the mobile App and it continues to grow each month.



FoodService Director to Partner at NACUFS

Free & Easy Ad featured in Foodservice Director Magazine…

The fourth annual Free & Easy Party will be held in Baltimore during the NACUFS Annual Conference.  This year, FoodService Director Magazine will co-host the networking dinner designed to bring the Foodservice Rewards program to life for college operators.  Below is an advertisement promoting the event which will run in the April and May issues of FoodService Director.  Sponsors this year include Kraft, Rich’s, Heinz, Sara Lee, and Neil Jones Food Company.

Tagged with:
Page 1 of 6212345102030...Last »

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us.

Foodservice Marketing © 2002-2011 All Rights Reserved