Maybe this great woman will win a trip to Napa!
The instant win promotion seems to be on our operator’s minds! Here’s what Larkin said…
I always try to order products from sponsors that are in Foodservice Rewards so I can get more stickers, especially now that I can win a trip to Napa Valley! I try to save up my points and redeem them once a year to get something nice for my wife.
Larkin Tribou
Larkin’s Famous Subs
Orlando, FL
The word is out! FSR Mobile App is a success…
Both the iphone and Android versions of the Foodservice Rewards mobile scanning application launched in the first quarter. The Foodservice Rewards team is spreading the word at shows, the enewsletters, our social site, and through our magazine partners…see below:
Operators are loving the new app…here’s a few posts from our Foodservice Community on facebook…
More examples of Integrated Marketing, specifically print advertising…
It’s easy to do…Sponsors leverage their Foodservice Rewards participation through-out their industry communications, especially advertising. Here’s some 2012 examples of the Foodservice Rewards logo integrated into trade advertising (see bugs lower right or left)…
Sara Lee
AdvancePierre
Sara Lee
The hunt for the golden tickets continues…
When my staff learned about Foodservice Rewards, the hunt for the golden tickets began. When my cook became ill and was out of work, the staff asked if we could use our Foodservice Rewards points to get something for her. They no longer wanted a new radio or cd player…It was their team member they wanted to get a special gift for. We plan on collecting enough points for a Pandora Bracelet. However, in the meantime, we redeemed for a cancer awareness bracelet and she loved it!
Susan Gilbrook
Dietary Manager
Gulfport, FL
Here’s what some operators are saying about the instant win promotion…
I just wanted to say what a great partnership we have between Food Service Rewards and our two stores. I operate
both Hilltop and Promenade Red Apple Markets. Over the past several years our service deli departments have collected Food Service Reward points. We have used the points in many ways. A few examples of what we have used the point for are - donations to community organizations and schools, annual events such as our Easter Egg Hunt and Open House, rewarding employees, and company equipment. I’m really excited to be an Instant Win prize winner!!! The nice Olympus digital camera I won will be put to good use. Thanks again,
Dean Hasegawa, General Manager
Hilltop and Promenade Red Apple Markets, Seattle, WA
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I’m very excited and honored to be one of Foodservice Rewards Instant Winners!! I really like the new contest promoting fantastic gifts & prizes for each entry and I definitely would like to be the Grand Prize Winner for the Napa Valley Trip for two.
Kelvin Harris, Director of Foodservices
Aramark Corp - Loganville, GA
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When I first started collecting stickers, I went to the website and 2 of the first things I saw were TOMs shoes and TIFFANY jewelry (um, 2 of my favorite things!!) Are you serious?!? I can type in this little code and get stuff?!? Just when I think it could not get better, you call and tell me we had won an entire case of Krusteaz from your Instant Win promotion. If I can’t have a pair of TOMs or TIFFANY jewelry, double chocolate cake is the next best thing! And I can share that with the rest of the staff. Thank you for my Instant Win prize!!! And my staff thanks you more!!
Tara Black, General Manager
Zaxby’s – Summerville SC
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I was amazed to be an instant winner. Krusteaz mixes are always a great consistent product!
Sky Toda-Peters, Sous Chef
Sky Chefs - Seatac, WA
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I was so surprised that I won an iPod in your Instant Win Contest!!! I just love it! We have been able to get so many items through Foodservice Rewards. I have been able to get a DVD player, some stainless pots and pans and SO MUCH MORE. Thanks Foodservice Rewards! You’re the best!!!
Hugh Asher, Buyer/Purchaser
Norton Suburban Hospital- Louisville, KY
Sr Management Dashboards provide top-line sponsor data quarterly…
The Foodservice Rewards team has created a simple report that is delivered quarterly via email to our Sponsors Management. The purpose of the report is to provide a quick view of “street” volume tracked using the Foodservice Rewards program. This quarterly report includes Case Redemption by Product, Operator Redemption by Product, Case Redemption by Segment, Operator Redemption by Segment, Quarterly Comparison of Product Redemption and Top 20 Operators Redeeming that quarter. Examples below:
Foodservice Rewards Dashboards in Cognos Simplify Operator Data Delivery…
Sponsors use Foodservice Rewards to understand who their ”street” operators are and what products they are purchasing. This information is housed in a database and made available to our sponsors 24/7 using Cognos “eTelligence”. Many sponsors choose to have their assigned Coalition Manager pull reports on their behalf.
The Foodservice Rewards team created easy-to-use dashboards to help our sponsors navigate their top-line data. Examples of the three dashboards are below:
Enrollment Dashboard – Includes Sponsor Operators by Segment, Sponsor Operators Compared to FSR Member Operators, Top Operators Redeeming from Sponsor, and New Operators attached to Sponsor by Month
eTelligence Enrollment Dashboard
Operator Mapping Dashboard – Includes Attached Operator Dispersion versus Total FSR Operator Dispersion
eTelligence Operator Mapping Dashboard
Redemption Dashboard – Includes # of Cases Redeemed through FSR by Quarter and # of Operators Redeeming by Quarter
eTelligence Redemption Dashboard
Some excellent examples of how some sponsors are leveraging Foodservice Rewards participation on their websites…
Kraftworks program features Foodservice Rewards member feedback…
Kraft Canada is leveraging survey data obtained through Foodservice Rewards to enhance their Kraftworks program which provides business-building ideas and recipes to restaurant operators. The research is published on their Kraftworks website and also in the Kraftworks Salads & Profitability brochure pictured below.
Foodservice Rewards is running a new type of promotion to surprise and delight operators…
From April 15th-October 15th, when operators enter their foodservice reward codes, randomly selected INSTANT WINNERS will be notified via a pop-up message. The pop-up message will include the award details (prize, shipping, etc…). In addition, every time an operator enters a reward code during the promotional period, they will receive one entry to the grand prize drawing for a trip for two to Napa Valley, California. Both Krusteaz Professional and Butterball are among the sponsors who contributed prizes for the promotion.
Foodservice Rewards will be communicating the promotion and winner updates via eblasts (see below), the story tool on www.foodservicerewards.com (see above), a microsite, Foodservice Community and the enewsletter. Foodservice Rewards telemarketing teams will also be reaching out directly to operators via telephone and emails.
eblast
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