It’s often been said that discounts are the first refuge of the unimaginative mind: Rebates quickly become an entitlement; Rebates can be easily matched by competitors; Rebates do not involve operator staff and many more reasons to avoid the rebate trap.
On 12.05.08, In Promotions, by Tiger
Discounts are the first refuge of the unimaginative mind and other reasons to avoid the rebate trap…
On 12.05.08, In DSR incentive, by Tiger
Over 50 Progressive Group Alliance distributor houses now participate in the DSR portion of Foodservice Rewards…
Here’s the latest version of the Progressive Group Alliance Service Provider Newsletter. Foodservice Rewards got front page placement.
This newsletter is sent to all 400+ distributor members who belong to PGA. Since our relationship began with PGA (in late 2007), over 50 of their Distributor partners have enrolled in the DSR program.
On 11.20.08, In DSR incentive, by Tiger
We’re considering adding a “tell my DSR I’m interested” link next to your products, that would trigger an e-mail…
Big Mike and Foodservice Rewards exhibited at the Federated Foodservice member conference in Las Vegas November 5th-7th in a one-on-one meetings format and enrolled 11 new distributors at the booth.
Current Distributor/DSR program counts follow:
Several sponsors have suggested that we open the program up to any DSR who wants to enroll (they would accept terms and conditions, just like operators do, agreeing not to violate their employer’s policies) as a way to boost participation.
In addition, we’re floating the idea of adding a “tell my DSR I’m interested” link next to your products throughout the website and in newsletters. Operators clicking on the link would trigger an email to their linked DSR.
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On 11.20.08, In Employee motivation, by Tiger
Which has a bigger impact: Cash or tangible rewards? Seinfeld has the answer, as do our operators…
A simple reminder of why tangible rewards are an effective differentiator:
Here are just a few of the ways operators are using their rewards:
Charitable donations, rewarding staff, replacing equipment, boosting morale, employee gifts, improving attendance, teambuilding, holiday raffles, employee recognition, combatting obesity, hurricane recovery…
On 11.19.08, In Industry articles, by Tiger
Nearly three-quarters of U.S. consumers agree private label brands are good alternatives to name brands, according to Nielsen…
What’s true at retail is coming to foodservice:
Nearly Three-Quarters of U.S. Consumers Agree Private Label Brands Are Good Alternatives to Name Brands, According to Nielsen. One-Third of Consumers Willing to Pay More for Private Label Brands.
Once considered a lower-price, lower-quality substitute for name brands, private label products, or store brands, are viewed positively by the majority of U.S. consumers, according to a new survey by Nielsen. Nearly three-quarters (72 percent) of consumers believe store brands are good alternatives to name brands and 62 percent of consumers report they consider store brands to be as good as name brands, up three points since 2005. Private label products account for more than $81 billion in the U.S, up 10.2 percent over the past year.
Nielsen’s survey indicates that an improved sense of quality is likely a driving factor for consumers’ positive attitude toward private label products. Sixty-three percent of consumers believe that the private label brand quality is as good as name brands and one-third (33 percent) of consumers tell Nielsen they consider some store brands are higher quality than name brands.
“While private label products continue to follow the success of consumer packaged goods (CPG) manufacturers’ name brand introductions, more CPG retailers are making private label a priority with messages on quality as strong as messages on value,” said Todd Hale, senior vice president, Consumer & Shopper Insights, The Nielsen Company.
A similar story broke this week in the Wall Street Journal. Failing to tackle this trend head-on is like vaccuming the bedroom while the house is on fire.
“We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program…
From: Michael Noak [mailto:mnoak@advancefoodcompany.com]
Sent: Monday, November 10, 2008 2:50 PM
Subject: FW: Sample?
FYI – this is an example of the way we’re trying to utilize the program through the Direct-to-Operator approach.
This account may be small, but we’re able to work one-on-one with her through our Inside Sales approach (phone work out of Enid or OKC).
This operator approached us just so she could get FSR labels. As it turns out, she thinks our product is better, but we already knew that…
From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Monday, November 10, 2008 2:21 PM
To: Michael Noak
Subject: Re: Sample?
Michael,
Thanks for the followup. We will be using the 17-305 from Sandstroms. Will be ordering them in a week or two. Just using up the other meatballs that we were previously using. Thanks for the samples. I will let you know if they do have the rewards label on them. Since that’s what caught my idea about your meatballs. And they taste better then the old ones we were using. Hopefully, in December I can start looking at other brands of yours that offer the reward points. Until then, have a great November. Sincerely, Theresa
—– Original Message —–
From: Michael Noak
Sent: Monday, September 15, 2008 2:50 PM
To: ‘Bri-Esa’s’
Subject: RE: Sample?
Thank you so much for the inquiry. Sure. I’d love to send you samples.
I’m attaching a brochure of participating items for your review (meatballs included). Who is your primary and secondary distributors? I’ll make sure that whatever we’re looking at is currently in-stock.
Feel free to contact me by phone if needed, and thanks again.
Michael Noak
Manager of Operator Development
Advance Food Company
580.213.4452
—– Original Message —–
From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Saturday, September 13, 2008 9:53 AM
To: fsrewards
Subject: Sample?
We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program.
Would it be possible to send me a sample of your meatballs? It would be great if you could.
Thank you for your time. We are a convenience store, with a deli.
Bri-Esa’s Convenience Store
Attention: Theresa Zupancich, Owner
On 11.17.08, In Sampling, by Tiger
This clever Sample offer from Sugar Foods was oversubscribed…
Don’t forget to use Foodservice Rewards to launch your sampling efforts. Example: This clever sample offer from Sugar Foods was oversubscribed.
As a reminder, you can target your audience by any of the fields we store in the database. As an extreme example, if you wanted to send your sampling offer – or any offer – to Chefs (title) named Jeff (first name) in Colleges & Universities (sub-segment) in Minnesota (state) who are not contact managed (ownership type) whose primary distributor is SYSCO (distributor) who have been in the program for at least a quarter (enrollment date) and have not yet purchased from you (product), you could.
Imagine the possibilities for promoting newly stocked items, growing under-penetrated segments, driving contract management compliance and more!
On 11.17.08, In DOT Foods, Reward Code Labels, by Tiger
If you laid this year’s reward code labels end to end, 100 million+ “mini-billboards” would stretch from Anchorage to Miami…
During the past 12 months, BI issued 100,616,919 reward code labels (that does not include e-codes, just actual labels). If you laid those labels end to end, it’s over 4,900 miles worth of “mini-billboards” and could stretch from Anchorage to Miami. In just one year!
Remembering that the label is now one of the most pervasive media types in the foodservice industry, we’ve been exploring a re-design to make the label more “promotional” to increase program awareness. We’ve also received sponsor requests to add an alternate “products available at Dot Foods” reverse. Here is the proposed new label version + alternate reverse options.
Tell us what you think.
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On 11.17.08, In AFS Technologies, by Tiger
AFS Technologies (which acquired IRM Corporation) is holding a Trade Promotion Summit and Idea Exchange in which FSR will be presenting alternatives…
You’re invited to join other food-industry leaders at AFS Technologies’ summit and idea exchange to learn how to better manage and optimize your company’s trade promotion spending. Foodservice Rewards will be presenting our perspective, which includes using dollars more efficiently by stimulating operator demand and directly incenting enrolled DSRs.
On 11.17.08, In Australasia, by Tiger
Nestle, Goodman Fielder, Hans & Fonterra are the founding sponsors of the Spring ’09 launch of Foodservicerewards.com.au…
Foodservice Rewards Australasia held its first Sponsor meeting in Sydney to prepare for launch in Spring of 2009.
Founding Sponsors include Nestle Professional (ready meals & coffee), Goodman Fielder (bakery & oils), Hans Smallgoods (protein) and Fonterra (dairy products.)