Blog | Foodservice Marketing

Beloit College Collection Bin

On 08.11.11, In Operators, by Tiger

I even have a special clear collection box so people can see how we’re doing…

“We’ve been members of Foodservice Rewards since 2003 and find it’s a great way to discover new products for our operation. Everyone is involved in collecting reward codes: I even have a special clear collection box so people can see how we’re doing.

Over the years we’ve redeemed points for a flat screen TV and several boom boxes for the kitchen and a stir-fry station which improves our working environment and helps with our already tight budgets.

Thanks Foodservice Rewards!”

Peter J. Kraemer
Director of Food Services
Beloit College

Rich’s 4 Consecutive Ads Tout Foodservice Rewards

On 08.11.11, In Advertising, by Lisa

Rich’s touts Foodservice Rewards participation in small ad space…

Working with a limited space, Rich’s 4 consecutive Panini ads highlighted their participation in Foodservice Rewards without interupting their key benefits and brand messaging. See Below:

Sponsor Best Practices Foodservice Rewards

On 08.10.11, In About Us, Promotions, Reward Code Labels, Sponsors, by Lisa

There is no Silver Bullet in marketing, no quick fixes or one-time wonders. It’s about working hard every day. It’s about having a plan and working it, long after you’re tired of the plan. Foodservice Rewards provides a number of tools to help you roll up your sleeves, work your plan, get sweaty, and measure your efforts as you connect with operators. It’s an ongoing process of testing — measuring — changing…testing — measuring — changing…testing— measuring — changing. Well, you get the point.

Sponsors often ask, “How do we ensure great results?” Now, thanks to John Neupauer, the Foodservice Rewards best practices are outlined and provide many answers to this question. For our purposes, best practices are defined as program activities that have demonstrated strong, positive results over time and across multiple sponsors.

Each best practice in this document includes three components:

What is is?

Why is it important?

How do we implement it?

Read on and you too will discover the Foodservice Rewards best practices…

French’s 1 Million Points Sweepstakes!!

On 08.10.11, In Advertising, Manufacturers, Promotions, Sweepstakes, by Lisa

Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!

In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!

Front

PR

: Back

Eblast

Goal Stretch – Best Practice

On 08.10.11, In Email, Manufacturers, Promotions, by Lisa

Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…

The Goal Stretch promotion is one of the most effective means of increasing your case growth. This type of promotion encourages existing operators to purchase MORE of an existing product. For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:

1. Add a new product to their menu,

2. Run a special of the week/month using participating products,

3. Use the same product for multiple applications.

Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3. It’s also a great education on their product’s versatility.

Free & Easy – Thank You & List of Winners

On 08.10.11, In Industry Partners, Trade Shows, by Lisa

“Thanks for attending” note includes photo booth pictures and more…

The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast. The ”thanks for attending” note included pictures from the photo booth and a list of winners from the prize drawing held during the event.

Anticipation is building for next year’s event in Boston!

NRA Drawing IPAD 2 Winner!

On 08.10.11, In Operators, Trade Shows, by Lisa

“Wow! I could not believe I had actually won!”

I received my IPad 2 in the mail about a week ago now and I really appreciated it! I always look forward to ordering the product with a Foodservice Rewards label on the outside! I’ve been collecting them for years and always get excited when I enter them and see what is available for purchase with them!

You have a great company and I’m not just saying that because I won the iPad!

Sue Harper

Kitchen Manager

Hammond Baptist Schools

Schereville IN

It’s Easy To Use

On 07.25.11, In Operators, by Tiger

Helps us get a lot of equipment like microwaves, blenders, robot coupes…

Foodservice Rewards is a great program. It’s easy to use.

In these days of very tight budgets, the program is a big asset because it helps us get a lot of equipment like microwaves, blenders, robot coupes, and lots of other items for free.

Liza Kline, RD, LD
Trinity Medical Center
Director, Patient Support Services
Rock Island, IL

NACUFS – Free & Easy Party

On 07.18.11, In Trade Shows, by Lisa

The First Annual Free & Easy Party was a big hit with operators & sponsors!

Free & Easy Placecard - Front

Free & Easy Placecard - Back

Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS. It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market. The placecard shown provides more detail. Basic American has already agreed to sponsor the Free & Easy party again next year in Boston.

Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow. We gave away thousands of points and the photo booth was a big hit!

NACUFS and SNA Recap

On 07.18.11, In Trade Shows, by Martha Malley

A quick update on the NACUFS and SNA/ANC shows…

Here’s a quick update on the NACUFS and SNA/ANC shows. Sorry so brief, but I am busy playing catch up and getting ready for ACF that starts on Sunday.

SNA Tradeshow:

Thanks to Aaron for helping staff the Spin to Win at Rich’s booth. We had long, continuous, lines for the first 2 days. We had to ship the prize wheel to NACUFS before day 3 at SNA, but Aaron had traffic on day 3 even without the wheel. Rumor has it that the SNA conference had record breaking attendance. The majority of this segment is aware of the program, and we picked up some additional leads for new enrollments.

NACUFS Tradeshow:

Thanks to Ashleigh and Ron for helping staff the Spin to Win at Rich’s, Bunge and Perdue. We were busy at all booths on both days. They were excited to spin to win and shared with us how much they appreciate the program.

We were able to get both K-12 and NACUFS operators to do video testimonials. Lots of very positive feedback from operators. They “LOVE Foodservice Rewards” – see video for proof!!

Foodservice Marketing

Beloit College Collection Bin

Rich’s 4 Consecutive Ads Tout Foodservice Rewards

Sponsor Best Practices Foodservice Rewards

French’s 1 Million Points Sweepstakes!!

Goal Stretch – Best Practice

Free & Easy – Thank You & List of Winners

NRA Drawing IPAD 2 Winner!

It’s Easy To Use

NACUFS – Free & Easy Party

NACUFS and SNA Recap

Foodservice Rewards Blog

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