In a recent Food Management magazine study, Foodservice Rewards was rated the 8th most frequented web site by operators. View the top 20 web sites and more at the survey.
On 08.17.05, In Industry articles, by Tiger
In a recent Food Management magazine study, Foodservice Rewards was rated the 8th most frequented web site by operators. View the top 20 web sites and more at the survey.
On 08.17.05, In Manufacturers, UK, by Tiger
Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.
Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.
Operators submit reward codes at three times the rate they do for rebates and coupons…
Every now and then I hear the objection: “It’s too hard to collect reward codes – operators won’t take the time.” However, operators submit three times as many reward codes as they do rebates (6.9% vs. 2%) and are now claiming over 1/2 a million cases a month – via the web!
Still, we could do better. That’s why we are testing an enhanced mail-in option for group feeders – it’s Rick Francis at Bunge’s idea, following the Netflix model: Just as each DVD is sent to you with a postage paid return envelope, we’ll process operator’s mailed-in codes and immediately send them another post-paid collection envelope.
On 08.09.05, In Promotions, by Tiger
Frito-Lay’s Serve-It-Up program provides an interesting twist on K-12 loyalty programs by awarding points for menu placements. Is this functionality FSR sponsors would like to see? We could host a mail-in form and process entries (just like mail-in reward codes) and use the discretionary deposit feature to award points for menu, signage, advertisement, equipment or [...]
Frito-Lay’s Serve-It-Up program provides an interesting twist on K-12 loyalty programs by awarding points for menu placements. Is this functionality FSR sponsors would like to see?
We could host a mail-in form and process entries (just like mail-in reward codes) and use the discretionary deposit feature to award points for menu, signage, advertisement, equipment or other placements that can be verified through a photo or print submission. Give us your feedback!
On 08.06.05, In Direct Mail, by Tiger
Hospitals respond to direct mail as evidenced by this campaign…
1/2 2/3rds through the campaign to enroll additional acute care hospitals with a focus on cash operations and greater than 500 beds, we’re achieving a 2.5% 3.9% response rate to direct mail and a 30% open rate to e-mail solicitations like this one – bringing the results of this campaign to over 150 new enrollees, and total hospitals enrolled to over 1,500 1,974 (which is 25% 34% of all hospitals in the USA). Telemarketing to the non-responders begins next week.
On 08.05.05, In DSR incentive, by Tiger
FSR has formed a marketing partnership with Unipro in which we’ll attend their distributor show, participate in newsletters and more…
A big note of thanks to Patti Pacella & Bob Komar for their interest in Foodservice Rewards as a value-added benefit to UniPro’s 300+ distributor members. We’ll launch the DSR incentive and operator loyalty program at their member conference in Dallas October 17th-19th.
On 08.04.05, In DSR incentive, by Tiger
Meet Brad Young, Nestle’s Division Business Manager for Sales Development and Trade Spend…
Meet Brad Young, Nestle’s Division Business Manager for Sales Development and Trade Spend. He’s helping spearhead the DSR incentive announced last sponsor meeting in which:
- DSR’s receive their own Foodservice Rewards accounts
- Receive kits containing personalized enrollment brochures
- Earn 250 points from participating sponsors for each newly enrolled operator
- Earn a % override from participating sponsors on reward codes entered by their customers
Timing for roll-out is mid-October and the DSR incentive will be open to all US and Canadian distributors. Additional details to follow as development progresses.
On 07.27.05, In Promotions, by Tiger
Nestle’s Pour on the Points sauces, bases & gravies promotion is communicated to select operator and segment types, maximizing ROI by investing in the right audiences…
Here’s a best practice beautifully communicated via the Foodservice Rewards newsletter: Copy links directly to a microsite with Nestle’s Pour on the Points sauces, bases & gravies promotion. Remember, you can communicate your promotions and assign points by operator segment and ownership type – and only invest in select audiences with the highest ROI. Give it a try today.
On 07.22.05, In Email, by Tiger
We’re having great success with the refer-a-friend feature (it’s a tight-knit foodservice community, after all…)
Here’s the newly designed welcome e-mail operators receive when they join Foodservice Rewards. We’re having great success with the refer-a-friend feature (it’s a tight-knit community, after all.)
Now, get operator data faster by participating in the welcome bonus version of the e-mail. Collect comprehensive operator information before a customer submits their first reward code from your product by offering a welcome bonus. It endears you to a prospect and also populates your direct mail and e-mail databases for independent marketing efforts. Remember, you can offer this bonus on a segment-by-segment because “all customers are not created equal.”
On 07.21.05, In Manufacturers, by Tiger
Michael Foods is the largest global supplier of processed eggs and a leading manufacturer of refrigerated potatoes…
A big thank you to Kathy Heubner of Michael Foods (the largest global supplier of processed eggs and a leading manufacturer of refrigerated potatoes) for introducing us to the Morning Cup, a wacky, but informative food trends newsletter.