We work hard at Foodservice Rewards, but we also take time to celebrate the fabulous foodservice industry. During the NRA show this year, we enjoyed a delicious meal at Mercat a la planxa. Pictured from left are Jo’el Ellis (French’s), Lisa Snider (Foodservice Rewards), Helia Santos (French’s) and Marty Malley (Foodservice Rewards). It was a glowing example of restaurant foodservice done well! Thank you Chef Garces! And, thank you French’s for your participation in Foodservice Rewards!
Iron Chef Jose Garces Serves up Food & Fun during NRA
“I enjoy talking with people too much” writes Sherry Auer, Enrollment Specialist…
How long have you been with BI?
Since February, 2011
What do you do for BI?
I am an enrollments specialist for the coalition marketing team. I work with the foodservice operators and enroll in foodservicerewards.com.
What is your most prized posession?
My four kids. I have 3 boys and 1 daughter. Ages are 21,18, 16 & 16 (not a typo, I have twins). I cherish the beautiful individuals they are becoming and the close relationships I have with each of them.
What was your first or worst job?
Being a cashier at Target. I enjoy talking with people too much and this job isn’t geared towards that!
Woman of Substance, As A Man Thinketh and the Bible
Who was your childhood celebrity crush?
David Cassidy. I have his autograph and went to 2 of his concerts! I was a true fan :)
How long have you been with BI?
Since June 2010.
What do you do for Coalition Marketing?
I’m an enrollment specialist for the coalition marketing team. I work with foodservice operators as they enroll in foodservicerewards.com.
What’s your most prized possession?
My passport.
What’s your most embarrassing moment at work?
It didn’t happen at BI, so I’m not telling the story. :-B
What’s the best/worst thing about working on Foodservice Rewards?
Talking with people all across the USA and Canada, eh.
Favorite Books/Movies?
Favorite movies: Dirty Dancing and Dr. Zhivago
Who was your childhood celebrity crush?
Spiderman, Patrick Swayze, Johnny Depp.
What’s one thing about you that no one would ever guess?
I’m in a movie, ‘the Convincer’, scheduled for the theaters in the Spring of 2011.
I totally love talking to the food service operators and enrolling them in this great program…
How long have you been with BI?
A few months, but excited to stay around a lot longer!
What do you do for Coalition Marketing?
I am an Enrollment Specialist for Food Service Rewards. I totally love talking to the food service operators and enrolling them in this great program!
As a child, what did you want to “be when you grew up”?
Always a mom….I’m not that yet – but I have had plenty experience helping raise other peoples kids.
What’s your most prized possession?
Possessions are for wimps. I’d take my friends and family anyday!
What’s the best/worst thing about working on Foodservice Rewards?
Best: I dig the people that I work with a lot. Worst: My commute is soo short, my phone conversations with my mom have been cut down to a bare minimum.
Favorite Books/Movies?
Favorite Books: YES! — I love books, I love to read almost anything!!!
Favorite Movies: YES PLEASE!!! I love movies almost as much as I love books!!
Words or phrases you overuse?
“I know, Right???”
Who was your childhood celebrity crush?
Oh sheesh…which one?? I’ve always been a little boy crazy!
Sheila’s exceptionally engaging and effective with operators…
What do you do for Foodservice Rewards?
I call Foodservice Operators and help them to Enroll in the Foodservice Rewards program.
What is your earliest childhood memory?
Some of my earliest memories are playing Barbie’s with my friend and still BFF, Barbara. We would play ’til we would pass out!
How long have you been at BI?
Since August 2010
What was your first job/worst job?
My first job was as a cashier at a gas station. After several months, when they found out I was not 16 yet, they fired me on the spot. My worst job? As a buyer in intimate apparel, processing all the returns so they can be returned to the vendor was, well, gross.
What did you want to be when you “grow up”?
I wanted to be a fashion designer. Very few people are ever lucky enough to have had their dream job. I’ve been very lucky. Been there, done that. What was I thinking?
What’s the one thing about you that no one would ever guess?
I never learned to like beer.
Paul Brancky brings a wealth of CRM and Category Management experience to the Foodservice Rewards team…
What do you do for Foodservice Rewards?
I try to “unlock” the tremendous value of Foodservice Rewards for current and prospective Sponsors.
How long have you been at BI?
I joined BI in September, 2010. Prior to joining BI I was an actual Sponsor of Foodservice Rewards for several years while working at Kraft Foodservice.
What was your first job/worst job?
My first job was a paperboy delivering the Chicago Tribune and Homewood-Flossmoor Star to homes in my neighborhood. My worst job was working in a steel mill where I was seriously burned by molten zinc in an accident.
What is your earliest childhood memory?
Being chased around the yard by my mom after escaping from the house.
What did you want to be when you “grow up”?
I’ve always wanted to own a record store.
What’s the one thing about you that no one would ever guess?
I can hold a plank position for over 9 minutes!
The Foodservice Rewards team wishes you and your family a safe and happy Halloween.
Hard work, persistence & good looks pay off for John…
I am very pleased to announce that John Neupauer has been promoted to the title of Senior Coalition Development Manager. For the last 7 years, John has played a leadership role in defining the Coalition Manager position.
During his tenure, we have experienced outstanding sponsor retention, increased engagement, and revenue growth. More importantly, his ideas and support have brought measurable results to his customers.
While our reporting structure will not change, John will be assuming more responsibility in the areas of:
Please join me in congratulating John! Thanks!
Todd Crane | Division Vice President
BI | Coalition Marketing
Ashleigh Yoerks, Coaliton Manager, joins us from the publishing industry where she mastered CRM and Direct Marketing…
What do you do for Coalition Marketing?
I love the clients! Can I get back to you on the other stuff? It’s only my 4th day. ;)
What’s your most prized possession?
My daughter, Sophia. She just turned four on 12/26/2009. She loves Dora and all the Disney Princesses. She is a dancer and singer. Her knew favorite movie is Wizard of Oz.
Tell us about your first kiss: Who, When, Where?
My first kiss was in elementary school with ….. in the auditorium on the stage. We were sitting on a blue gymnastic mat for over an hour, just waiting for the other to make the first move. It was the quickest kiss I’ve ever experienced! We are still friends to this day and run into each other all the time.
What’s the first concert you went to?
Milli Vanilli in 1990. Very popular back then but they went under when their grammy was revoked after it was revealed that the lead vocals on the record were not the actual voices of Morvan and Pilatus.
Who was your childhood celebrity crush?
The New Kids on the Block – all of them! Jordan, Jonathan, Joey, Donnie and Danny
Sandy Younger has been lured back to retail food from foodservice…
Sadly, Sandy Younger is leaving foodservice to explore retail grocery in a new career in sales with a local food broker.
During her tenure, Sandy made many notable contributions to the coalition including:
We’re rooting for her continued success in a new career – send her congratulations.









