Foodservice Marketing

I am very pleased to announce that John Neupauer has been promoted to the title of Senior Coalition Development Manager. For the last 7 years, John has played a leadership role in defining the Coalition Manager position.

During his tenure, we have experienced outstanding sponsor retention, increased engagement, and revenue growth. More importantly, his ideas and support have brought measurable results to his customers.

While our reporting structure will not change, John will be assuming more responsibility in the areas of:

Please join me in congratulating John! Thanks!

Todd Crane | Division Vice President
BI | Coalition Marketing

What do you do for Coalition Marketing?

I love the clients! Can I get back to you on the other stuff? It’s only my 4th day. ;)

What’s your most prized possession?

My daughter, Sophia. She just turned four on 12/26/2009. She loves Dora and all the Disney Princesses. She is a dancer and singer. Her knew favorite movie is Wizard of Oz.

Tell us about your first kiss: Who, When, Where?

My first kiss was in elementary school with ….. in the auditorium on the stage. We were sitting on a blue gymnastic mat for over an hour, just waiting for the other to make the first move. It was the quickest kiss I’ve ever experienced! We are still friends to this day and run into each other all the time.

What’s the first concert you went to?

Milli Vanilli in 1990. Very popular back then but they went under when their grammy was revoked after it was revealed that the lead vocals on the record were not the actual voices of Morvan and Pilatus.

Who was your childhood celebrity crush?

The New Kids on the Block – all of them! Jordan, Jonathan, Joey, Donnie and Danny

Sadly, Sandy Younger is leaving foodservice to explore retail grocery in a new career in sales with a local food broker.

During her tenure, Sandy made many notable contributions to the coalition including:

We’re rooting for her continued success in a new career – send her congratulations.

How long have you been with BI?
Since April, 2007.

What do you do for Coalition Marketing?
I’m an operations specialist – I make sure everything is set up to function properly and help assure changes and additions do not cause problems. If anything goes wrong, I’m usually the one troubleshooting to get things fixed. The eNewsletters, off-week eBlasts, and other operator emails are also my responsibility.

What did you want to ”be when you grow up”?
A teacher.

Fave movie?
Elf. If you haven’t seen it, I could recite it for you sometime!

Who was your childhood celebrity crush?
Justin Timberlake, of NSYNC.

Guilty pleasure?
Shopping… for just about anything.

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How long have you been with BI?
Since December, 2009.

What do you do for Coalition Marketing?
I help foodservice operators understand the value of participating in Foodservice Rewards. At the moment I’m really focused on the operator onboarding experience: Improving what we can do to educate, add value, jump start the reward code collection process and more…

What was your first job/worst job?
I had a morning paper route when I was 11 until I turned 16. It was my first and worst job.

What did you want to ”be when you grow up”?
A mom :-)

What’s your most prized possession?
My husband and my 4 children.

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What do you do for Coalition Marketing?

I identify and help to convert branded foodservice manufacturers (Sponsors) into participating in the Foodservice Rewards Program in Europe (to date UK, Germany, France), and retain Commercial responsibility for existing Sponsor relationships.

What was your first job/worst job?

My first job was in Retail Management with J. Sainsbury, at the time the UK’s No.1 grocery retailer. This involved wearing a brown nylon suit and stacking apples late into the evening so it counts under both criteria in the question.

What did you want to “be when you grow up”?

Taller.

Words or Phrases that you overuse?

“At the end of the day” – I try not to say this before 9.00 pm

What’s your most guilty pleasure?

Ice cream.

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After 8 years of trying recruit her, we’re thrilled to finally introduce Lisa Snider, Director – Foodservice Rewards. Lisa has spent her career in the foodservice industry working in marketing for companies such as Campbell’s and Nestle. And, for the past 9 1/2 years, Lisa has helped manufacturers connect with the operator community as Western Advertising Director for Restaurant Hospitality and Food Management magazines.

But as the era of dead-tree advertising draws to a close (she’s going to kill me for writing this :-) Lisa’s bringing her talents to the gowing world of measurable online interactions and two-way dialogue with customers. Welcome Lisa!

What do you do for Coalition Marketing?

Having started in August 2009, I joined to help convert more believers (sponsors) into participating in the Foodservice Rewards Program

What did you want to “be when you grow up”?

Coming from a family of educators, I wanted to be a teacher

What was your first job/worst job?

My first job was at a dry cleaner.  My worst job was at a bakery.  I did not like the hard physical labor of the back-of-the-house clean-up

What’s your most guilty pleasure?

I have to choose one?  Chick Flicks, Romantic Novels, Musicals, and Champagne…not necessarily in that order

Words or Phrases that you overuse?

“Dude”! But, I’m from California so it’s expected :-)

What do you do for Coalition Marketing?

I am the Account Manager for Foodservice Rewards. My main responsibilities are managing the on-boarding process for new sponsors through orientation, planning the sponsor meeting, billing and supporting the Coalition Managers with deliverables such as eblasts, banner ads and direct mail pieces. I also assist with BI’s other coalitions – Aftermarket Rewards and Supply Rewards.

How long have you been with BI?
3 years.

As a child, what did you want to “be when you grew up”?
An Olympic swimmer, but those dreams went out the window when I didn’t grow past 5’5”.

Favorite Books?
Shantaram, The Red Tent, Memoirs of a Geisha, The Kite Runner, Charm School, Angels and Demons, The Time Traveler’s Wife and too many more. I love to read.

Who was your childhood celebrity crush?
Jonathan Taylor Thomas and later Taylor Hanson. I’m still not over the second one, but don’t tell my husband. Mmmmmmmmbop! (Lame, I know.)

What’s your most guilty pleasure?
American Idol – but I don’t feel as guilty if I go to my yoga class first…

What’s the one thing about you no-one would ever guess?
I was a Spanish major in college. I studied Spanish for 10 years and even studied abroad in Venezuela for a semester. Unfortunately, I don’t use it very often so it’s fading quickly.

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