Foodservice Marketing

How long have you been with BI?
Since April, 2007.

What do you do for Coalition Marketing?
I’m an operations specialist – I make sure everything is set up to function properly and help assure changes and additions do not cause problems. If anything goes wrong, I’m usually the one troubleshooting to get things fixed. The eNewsletters, off-week eBlasts, and other operator emails are also my responsibility.

What did you want to ”be when you grow up”?
A teacher.

Fave movie?
Elf. If you haven’t seen it, I could recite it for you sometime!

Who was your childhood celebrity crush?
Justin Timberlake, of NSYNC.

Guilty pleasure?
Shopping… for just about anything.

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How long have you been with BI?
Since December, 2009.

What do you do for Coalition Marketing?
I help foodservice operators understand the value of participating in Foodservice Rewards. At the moment I’m really focused on the operator onboarding experience: Improving what we can do to educate, add value, jump start the reward code collection process and more…

What was your first job/worst job?
I had a morning paper route when I was 11 until I turned 16. It was my first and worst job.

What did you want to ”be when you grow up”?
A mom :-)

What’s your most prized possession?
My husband and my 4 children.

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What do you do for Coalition Marketing?

I identify and help to convert branded foodservice manufacturers (Sponsors) into participating in the Foodservice Rewards Program in Europe (to date UK, Germany, France), and retain Commercial responsibility for existing Sponsor relationships.

What was your first job/worst job?

My first job was in Retail Management with J. Sainsbury, at the time the UK’s No.1 grocery retailer. This involved wearing a brown nylon suit and stacking apples late into the evening so it counts under both criteria in the question.

What did you want to “be when you grow up”?

Taller.

Words or Phrases that you overuse?

“At the end of the day” – I try not to say this before 9.00 pm

What’s your most guilty pleasure?

Ice cream.

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After 8 years of trying recruit her, we’re thrilled to finally introduce Lisa Snider, Director – Foodservice Rewards. Lisa has spent her career in the foodservice industry working in marketing for companies such as Campbell’s and Nestle. And, for the past 9 1/2 years, Lisa has helped manufacturers connect with the operator community as Western Advertising Director for Restaurant Hospitality and Food Management magazines.

But as the era of dead-tree advertising draws to a close (she’s going to kill me for writing this :-) Lisa’s bringing her talents to the gowing world of measurable online interactions and two-way dialogue with customers. Welcome Lisa!

What do you do for Coalition Marketing?

Having started in August 2009, I joined to help convert more believers (sponsors) into participating in the Foodservice Rewards Program

What did you want to “be when you grow up”?

Coming from a family of educators, I wanted to be a teacher

What was your first job/worst job?

My first job was at a dry cleaner.  My worst job was at a bakery.  I did not like the hard physical labor of the back-of-the-house clean-up

What’s your most guilty pleasure?

I have to choose one?  Chick Flicks, Romantic Novels, Musicals, and Champagne…not necessarily in that order

Words or Phrases that you overuse?

“Dude”! But, I’m from California so it’s expected :-)

What do you do for Coalition Marketing?

I am the Account Manager for Foodservice Rewards. My main responsibilities are managing the on-boarding process for new sponsors through orientation, planning the sponsor meeting, billing and supporting the Coalition Managers with deliverables such as eblasts, banner ads and direct mail pieces. I also assist with BI’s other coalitions – Aftermarket Rewards and Supply Rewards.

How long have you been with BI?
3 years.

As a child, what did you want to “be when you grew up”?
An Olympic swimmer, but those dreams went out the window when I didn’t grow past 5’5”.

Favorite Books?
Shantaram, The Red Tent, Memoirs of a Geisha, The Kite Runner, Charm School, Angels and Demons, The Time Traveler’s Wife and too many more. I love to read.

Who was your childhood celebrity crush?
Jonathan Taylor Thomas and later Taylor Hanson. I’m still not over the second one, but don’t tell my husband. Mmmmmmmmbop! (Lame, I know.)

What’s your most guilty pleasure?
American Idol – but I don’t feel as guilty if I go to my yoga class first…

What’s the one thing about you no-one would ever guess?
I was a Spanish major in college. I studied Spanish for 10 years and even studied abroad in Venezuela for a semester. Unfortunately, I don’t use it very often so it’s fading quickly.

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How long have you been with BI?
I’ve been with BI for 17 years, back when my entire team shared one PC!

What do you do for Coalition Marketing?
I am the Director of Operations for Coalition Marketing. I manage a team of very talented folks who keep the wheels spinning every day and help to bring new solutions and technology to our programs.

As a child, what did you want to “be when you grew up”?
I wanted to be a nurse and some days, I still do!

What’s the best/worst thing about working on Foodservice Rewards?
The best thing is that there are always so many new ideas and new things going on that we are constantly learning and pushing ourselves to be better and faster. I honestly can’t think of a “worst” thing other than feeling like we can’t get it all done fast enough!

What’s the first concert you went to?
The Police, Sting was amazing!

Who was your childhood celebrity crush?
Shawn Cassidy and Vinnie Babarino (I had a life sized poster of Vinnie!)

As a child, what did you want to “be when you grew up”?
Growing up I always wanted to be a pilot until I was told by my nurse in 3rd grade that I couldn’t because I was colorblind.

I was crushed at the time but I think I made it out ok!

What’s the first concert you went to?
Tim McGraw and the Dancehall Doctors.

What’s your most guilty pleasure?
Eating late night snacks before bed!

Who was your childhood celebrity crush?
Faith Hill….Hands down!

What’s the best/worst thing about working on Foodservice Rewards?
Worst thing is not being able to eat the food I look at all day long on my computer! Best thing would have to be the people I work with and the way the program is run!

How long have you been at BI?
6 months and love it!

What do you do for Coalition Marketing?
As a Project Manager I work with sales & marketing and the technical development team to implement new ideas and functionality for the Foodservice Rewards web site and system.

How long have you been with BI?
I started with BI in March of 2000.

As a child, what did you want to “be when you grew up”?
Oh, that would have been the stereotypical girl choices of the 70s, nurse, airline stewardess, teacher, etc.

Favorite Movies?
A couple favorite movies are Memento and O Brother Where Art Thou?

Who was your childhood celebrity crush?
Shaun Cassidy