Foodservice Marketing

How long have you been with BI?

8 1/2 years

What do you do for Coalition Marketing?

Customer Service Manager and Lead the Reward Code Label process.

As a child, what did you want to “be when you grew up”?

An actor.

Tell us about your first kiss: Who, When, Where?

No way!!!

What’s your most prized possession?

I would flip if I lost my photos (family, friends etc.)

What’s your most guilty pleasure?

Again, no way!

What’s the best/worst thing about working on Foodservice Rewards?

I LOVE the people I talk to!

What’s the first concert you went to?

Billy Joel before “fame”.

Favorite Books/Movies?

Love anything Stephen King and there are too many movies to choose from.

Words or phrases you overuse?

“Oh, you know what???” Which is what I say before I tell you how silly I think you’re being.

What is you single biggest fear?

Really dislike spiders.

Who was your childhood celebrity crush?

Donny Osmond.

What’s one thing about you that no one would ever guess?

I truly have no idea………………

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How long have you been with BI?

2.5 Years.

What do you do for Coalition Marketing?

I am the Technical Project Manager on the team. My main responsibilities include training sponsors on our reporting tools, helping conduct new sponsor orientations, report creation and verification, managing testing of the new functionality on the websites and databases.

As a child, what did you want to “be when you grew up”?

Oh boy, there were many things I wanted to “be” but as a small child I wanted to be a nun or an astronaut.

What’s your most prized possession?

Are children possessions until they are 18? If so, hands down my children.

What’s the best/worst thing about working on Foodservice Rewards?

The worst thing about working on Foodservice Rewards is not being eligible to participate in the program.

What’s the first concert you went to?

My first concert was Metallica.

Favorite Books/Movies?

Drama and Action Adventure movies are my favorite and my favorite books are the Pierce Anthony, Incarnations of Immortality Series.

Words or phrases you overuse?

That’s crazy.

Who was your childhood celebrity crush?

Johnny Depp.

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How long have you been with BI?

1 1/2 years.

What do you do for Coalition Marketing?

I help Manufacturers better understand their most valuable operators and what motivates them.

Tell us about your first kiss: Who, When, Where?

First Kiss…a very cute boy when I was in 9th grade. He lives in Eagan now and my son and his were on the same football team…small world.

What’s your most prized possession?

My kids: Ashley and Austin

What’s your most embarrassing moment at work?

(Not at work) I was taking piano lessons in Omaha, NE and the instructor told me to “just come in” the side door for lessons…no need to knock. I went into the wrong house for a lesson one day and was greeted by a large German Shepard and a very puzzled family. I still get embarrassed thinking about it.

What’s the first concert you went to?

Who was your childhood celebrity crush?

Dennis Quaid is hot.

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How long have you been with BI?

Over 3 years, but it seems much longer to my co-workers.

What do you do for Coalition Marketing?

Look at numbers, analyze numbers, explain numbers, criticize numbers, dream of numbers, and curse numbers – lots and lots of numbers. Sometimes I talk to people.

As a child, what did you want to “be when you grew up”?

Among other things, a fireman, a football player, and married to my 4th grade teacher.

What’s your most guilty pleasure?

Uhhh, no one’s going to see this. Right?

What’s the first concert you went to?

Jefferson Airplane and 38 Special. It was really good, at least that’s what I’ve been told.

What is your single biggest fear?

Yes.

What’s one thing about you that no one would ever guess?

One thing? Oh, there are too many – I sold cars, sold stereos (but not stereos out of the back of cars), taught college courses, and for a very brief time was a member of the Coplay Clown Club (don’t ask).

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What do you do for Coalition Marketing?

I set strategic direction for the Foodservice Rewards coalition with input from participating manufacturers and distributors.

How long have you been with BI?

Since 2002, when BI acquired my venture funded dot-bomb founded to automate the manual rebate fulfillment process.

We called it “Boomerang Marketing” because you threw reward codes on consumer packaged goods and they came back with purchase & profile information.

As a child, what did you want to “be when you grew up”?

I come from a long line of peddlers. My great grandfather was a Canadian fur trader, my grandfather was a shoe salesman, my father sold for 3M company. Selling is in the Beaudoin blood – so naturally, I wanted to be an attorney.

Tell us about your first kiss: Who, When, Where?

Anne Marie Gates during a dance at the American Club in Singapore.

What’s the first concert you went to?

Styx. Who?

What’s your most guilty pleasure?

90 minutes of hot, sweaty Bikram Yoga.

What’s your most embarrassing moment at work?

Sending a prospect our Quality Service Pledge signed by all the employees – and discovering we’d spelled it Quaality.

What’s the best/worst thing about working on Foodservice Rewards?

Changing the industry. Everybody wants change, but nobody likes to change ;-)

What’s one thing about you that no one would ever guess?

How I got my name: I was born with my entire fist in my mouth. Doctor said “look, he’s as hungry as a Tiger.” Mum said “my little Tiger”. The name stuck.

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Sponsors who have worked with Mike Lucas in the past may not know that he was also supporting Supply Rewards and Aftermarket Rewards – way too much for any one person. Just ask Mike.

As a result, Mike is moving to other coalitions full-time and joining us full-time is Erin Breczinski. Erin has been with BI since 2005, overseeing delivery of the enewsletters and performing database maintenance and website testing for all coalitions.

You’ll be interacting with Erin regularly as she helps with new Sponsor orientation, product/point set-up, promotion set-up, reporting, banner ad management, creative and print coordination, Sponsor Meeting planning and invoicing.

Prior to joining BI, Erin worked as Marketing Coordinator for a bank and as a Ticket Sales Manager for a Division 1 university. We’re thrilled to have Erin on the team and know you’ll enjoy working with her as much as we do!

Erin can be reached via e-mail or at 952-844-4021.