Foodservice Marketing

What do you do for Coalition Marketing?

I set strategic direction for the Foodservice Rewards coalition with input from participating manufacturers and distributors.

How long have you been with BI?

Since 2002, when BI acquired my venture funded dot-bomb founded to automate the manual rebate fulfillment process.

We called it “Boomerang Marketing” because you threw reward codes on consumer packaged goods and they came back with purchase & profile information.

As a child, what did you want to “be when you grew up”?

I come from a long line of peddlers. My great grandfather was a Canadian fur trader, my grandfather was a shoe salesman, my father sold for 3M company. Selling is in the Beaudoin blood – so naturally, I wanted to be an attorney.

Tell us about your first kiss: Who, When, Where?

Anne Marie Gates during a dance at the American Club in Singapore.

What’s the first concert you went to?

Styx. Who?

What’s your most guilty pleasure?

90 minutes of hot, sweaty Bikram Yoga.

What’s your most embarrassing moment at work?

Sending a prospect our Quality Service Pledge signed by all the employees – and discovering we’d spelled it Quaality.

What’s the best/worst thing about working on Foodservice Rewards?

Changing the industry. Everybody wants change, but nobody likes to change ;-)

What’s one thing about you that no one would ever guess?

How I got my name: I was born with my entire fist in my mouth. Doctor said “look, he’s as hungry as a Tiger.” Mum said “my little Tiger”. The name stuck.

Contact me

Sponsors who have worked with Mike Lucas in the past may not know that he was also supporting Supply Rewards and Aftermarket Rewards – way too much for any one person. Just ask Mike.

As a result, Mike is moving to other coalitions full-time and joining us full-time is Erin Breczinski. Erin has been with BI since 2005, overseeing delivery of the enewsletters and performing database maintenance and website testing for all coalitions.

You’ll be interacting with Erin regularly as she helps with new Sponsor orientation, product/point set-up, promotion set-up, reporting, banner ad management, creative and print coordination, Sponsor Meeting planning and invoicing.

Prior to joining BI, Erin worked as Marketing Coordinator for a bank and as a Ticket Sales Manager for a Division 1 university. We’re thrilled to have Erin on the team and know you’ll enjoy working with her as much as we do!

Erin can be reached via e-mail or at 952-844-4021.

’bout time, too. At the last sponsor conference we promised we’d add more talented staff – and after hundreds of resumes and dozens of interviews (whew!) Sandy Younger has joined us as a new Coalition Manager.

Sandy comes to BI with 15+ years experience in marketing and sales having worked for P&G, Land O’ Lakes and Dean Foods.

When not slaving away for our sponsors, Sandy enjoys spending time with her two children, age 13 and 9 and enjoys golf, coaching track and indulging in good flea market finds!

Benjamin Errol Neupauer (Ben Ben) was born May 17th, weighing 6 lbs., 12 oz. and measuring 20 inches. Both John & Wendy are doing fine – if you ignore that lack-of-sleep thing. Send them an e-mail.