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	<title>Foodservice Marketing &#187; Industry articles</title>
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	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
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		<title>Restaurant Industry Today &amp; Tomorrow</title>
		<link>http://www.foodservicemarketing.com/restaurant-industry-2011-and-2012-outlook/</link>
		<comments>http://www.foodservicemarketing.com/restaurant-industry-2011-and-2012-outlook/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:37:37 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Technomic]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3192</guid>
		<description><![CDATA[As we look ahead to 2012, most industry observers believe that we will have to scratch and claw to achieve growth.  Let's make a resolution to change one thing we are doing in our business today, then set a measurable goal against it!


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/large-broadliners-improve-but-independent-operators-declined/' rel='bookmark' title='Permanent Link: Large Broadliners Improve, but Independent Operators decline'>Large Broadliners Improve, but Independent Operators decline</a> <small>Signs of foodservice industry recovery, but reduced customer traffic went on...</small></li>
<li><a href='http://www.foodservicemarketing.com/reaching-restaurant-owners-managers/' rel='bookmark' title='Permanent Link: Reaching Restaurant Owners, Managers'>Reaching Restaurant Owners, Managers</a> <small>&#8220;Trade shows will always be a focal point, but the strongest...</small></li>
<li><a href='http://www.foodservicemarketing.com/the-high-cost-of-restaurant-employee-turnover/' rel='bookmark' title='Permanent Link: The high cost of restaurant employee turnover'>The high cost of restaurant employee turnover</a> <small>$20,000 to replace a restaurant manager and $2,400 to replace an...</small></li>
</ol>]]></description>
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		<title>What to expect in 2012?</title>
		<link>http://www.foodservicemarketing.com/what-to-expect-in-2012/</link>
		<comments>http://www.foodservicemarketing.com/what-to-expect-in-2012/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 18:12:27 +0000</pubDate>
		<dc:creator>Paul Brancky</dc:creator>
				<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Industry Partners]]></category>
		<category><![CDATA[Technomic]]></category>
		<category><![CDATA[Community]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3149</guid>
		<description><![CDATA[The Foodservice market is projected to be flat.  It's a "steal share" environment for marketers, but Foodservice Rewards can help you differentiate...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/restaurant-industry-2011-and-2012-outlook/' rel='bookmark' title='Permanent Link: Restaurant Industry Today &#038; Tomorrow'>Restaurant Industry Today &#038; Tomorrow</a> <small>As we look ahead to 2012, most industry observers believe that...</small></li>
<li><a href='http://www.foodservicemarketing.com/what-social-media-will-look-like-in-2012/' rel='bookmark' title='Permanent Link: What Social Media Will Look Like in 2012?'>What Social Media Will Look Like in 2012?</a> <small>Share of voice, point of view and community influence will be...</small></li>
<li><a href='http://www.foodservicemarketing.com/whats-your-ac-score/' rel='bookmark' title='Permanent Link: What&#8217;s your AC Score?'>What&#8217;s your AC Score?</a> <small>A new program measure shows that on average, 50% of the...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The THREE P&#8217;s of a Successful Foodservice Product Intro</title>
		<link>http://www.foodservicemarketing.com/the-three-ps-of-a-successful-foodservice-product-intro/</link>
		<comments>http://www.foodservicemarketing.com/the-three-ps-of-a-successful-foodservice-product-intro/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 18:22:27 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Brokers]]></category>
		<category><![CDATA[DSR incentive]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>
		<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[DSR]]></category>
		<category><![CDATA[trade]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3135</guid>
		<description><![CDATA[Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/help-your-customers-be-more-successful/' rel='bookmark' title='Permanent Link: Help your customers be more successful'>Help your customers be more successful</a> <small>Nestlé's entertainment the senses promotion zeros in with helpful ways operators...</small></li>
<li><a href='http://www.foodservicemarketing.com/one-of-the-most-visited-websites-in-foodservice/' rel='bookmark' title='Permanent Link: One of the most visited websites in foodservice'>One of the most visited websites in foodservice</a> <small>"The click has always been of dubious value," said Joshua Spanier,...</small></li>
<li><a href='http://www.foodservicemarketing.com/dsr-incentive-program-progress/' rel='bookmark' title='Permanent Link: DSR Incentive Program Progress'>DSR Incentive Program Progress</a> <small>August highlights include… 127 New DSRs, 390 New Operators signed up...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Shopping is Tough on Distributor Sites</title>
		<link>http://www.foodservicemarketing.com/brand-shopping%e2%80%99s-tough-on-distributor-web-sites/</link>
		<comments>http://www.foodservicemarketing.com/brand-shopping%e2%80%99s-tough-on-distributor-web-sites/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 17:04:16 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[AFS Technologies]]></category>
		<category><![CDATA[Distributors']]></category>
		<category><![CDATA[Industry articles]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3127</guid>
		<description><![CDATA[Just 25 percent of restaurant operators who order online through distributor website "always" or "often" search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want. 


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/exclusive-categories-to-be-phased-out/' rel='bookmark' title='Permanent Link: Exclusive Categories to be Phased Out'>Exclusive Categories to be Phased Out</a> <small>exclusive categories will no longer be available in Foodservice Rewards, however......</small></li>
<li><a href='http://www.foodservicemarketing.com/fsr-makes-top-10-web-sites/' rel='bookmark' title='Permanent Link: FSR Makes Top-10 Web Sites'>FSR Makes Top-10 Web Sites</a> <small>In a recent Food Management magazine study, Foodservice Rewards was rated...</small></li>
<li><a href='http://www.foodservicemarketing.com/sobs-the-ignored-42-of-operators/' rel='bookmark' title='Permanent Link: SOBs: Marketers ignore 42% of all operators'>SOBs: Marketers ignore 42% of all operators</a> <small>Our friends at DSR Live have coined a super term for...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/brand-shopping%e2%80%99s-tough-on-distributor-web-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Large Broadliners Improve, but Independent Operators decline</title>
		<link>http://www.foodservicemarketing.com/large-broadliners-improve-but-independent-operators-declined/</link>
		<comments>http://www.foodservicemarketing.com/large-broadliners-improve-but-independent-operators-declined/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 17:18:51 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Distributors']]></category>
		<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Technomic]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3114</guid>
		<description><![CDATA[Signs of foodservice industry recovery, but reduced customer traffic went on too long for many independents...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/2010-outlook-foodservice-stability-with-increased-use-of-incentives-by-operators/' rel='bookmark' title='Permanent Link: 2010 Outlook&#8230;Foodservice stability with increased use of incentives by operators'>2010 Outlook&#8230;Foodservice stability with increased use of incentives by operators</a> <small>2010 outlook...Foodservice stability and increased use of incentives by operators...</small></li>
<li><a href='http://www.foodservicemarketing.com/foodservice-rewards-index-to-market-impressive/' rel='bookmark' title='Permanent Link: Foodservice Rewards Index to Market'>Foodservice Rewards Index to Market</a> <small>Foodservice Rewards enjoys the support of over 100,000 active members in...</small></li>
<li><a href='http://www.foodservicemarketing.com/sobs-the-ignored-42-of-operators/' rel='bookmark' title='Permanent Link: SOBs: Marketers ignore 42% of all operators'>SOBs: Marketers ignore 42% of all operators</a> <small>Our friends at DSR Live have coined a super term for...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/large-broadliners-improve-but-independent-operators-declined/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Elevating your Game from Trade Spend to Trade Investment</title>
		<link>http://www.foodservicemarketing.com/elevating-your-game-from-trade-spend-to-trade-investment/</link>
		<comments>http://www.foodservicemarketing.com/elevating-your-game-from-trade-spend-to-trade-investment/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 22:12:28 +0000</pubDate>
		<dc:creator>Paul Brancky</dc:creator>
				<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[rebates]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[trade spending]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2707</guid>
		<description><![CDATA[This fascinating report is a speedy introduction to the major issues facing manufacturers in the Trade Promotion arena...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/making-the-most-of-your-trade-show-booth-investment/' rel='bookmark' title='Permanent Link: Make the Most of Your Trade Show Investment'>Make the Most of Your Trade Show Investment</a> <small>Using a clever pre-show mailer like Hormel's helps maximize your trade...</small></li>
<li><a href='http://www.foodservicemarketing.com/distributor-consolidation-continues/' rel='bookmark' title='Permanent Link: Distributor Consolidation Continues'>Distributor Consolidation Continues</a> <small>The UK distribution market just shrank considerably with the announcement that...</small></li>
<li><a href='http://www.foodservicemarketing.com/usfs-future-predictions/' rel='bookmark' title='Permanent Link: USFS&#8217; future &#8211; predictions'>USFS&#8217; future &#8211; predictions</a> <small>&#8220;Putting manufacturer brands in the back of the book&#8221; &#8220;Reducing commissions...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/elevating-your-game-from-trade-spend-to-trade-investment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 What’s Hot! Chef Trends and CRM</title>
		<link>http://www.foodservicemarketing.com/2011-whats-hot-chef-trends-and-crm/</link>
		<comments>http://www.foodservicemarketing.com/2011-whats-hot-chef-trends-and-crm/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 20:12:10 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2660</guid>
		<description><![CDATA[Positive indicators and trends for the foodservice industry! The first step in growing your business is understanding your customers and their needs...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/restaurant-industry-2011-and-2012-outlook/' rel='bookmark' title='Permanent Link: Restaurant Industry Today &#038; Tomorrow'>Restaurant Industry Today &#038; Tomorrow</a> <small>As we look ahead to 2012, most industry observers believe that...</small></li>
<li><a href='http://www.foodservicemarketing.com/a-great-way-to-see-new-trends/' rel='bookmark' title='Permanent Link: &#8220;A great way to see new trends&#8221;'>&#8220;A great way to see new trends&#8221;</a> <small>In addition to food shows and food brokers presenting what’s “new,”...</small></li>
<li><a href='http://www.foodservicemarketing.com/dont-get-stuck-in-the-shrinking-middle/' rel='bookmark' title='Permanent Link: Don&#8217;t get stuck in the Shrinking Middle'>Don&#8217;t get stuck in the Shrinking Middle</a> <small>1) Be the low cost producer or 2) differentiate with product...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/2011-whats-hot-chef-trends-and-crm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foodservice 2020 &#8211; A Look to the Future</title>
		<link>http://www.foodservicemarketing.com/foodservice-2020-a-look-to-the-future/</link>
		<comments>http://www.foodservicemarketing.com/foodservice-2020-a-look-to-the-future/#comments</comments>
		<pubDate>Thu, 20 May 2010 02:07:51 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Industry articles]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2219</guid>
		<description><![CDATA[The Hale Group white paper, Foodservice 2020, highlights the importance of customer knowledge and information sharing...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/usfs-future-predictions/' rel='bookmark' title='Permanent Link: USFS&#8217; future &#8211; predictions'>USFS&#8217; future &#8211; predictions</a> <small>&#8220;Putting manufacturer brands in the back of the book&#8221; &#8220;Reducing commissions...</small></li>
<li><a href='http://www.foodservicemarketing.com/release-16-enhancements/' rel='bookmark' title='Permanent Link: Release 16 Enhancements'>Release 16 Enhancements</a> <small>Dozens of usability improvements were implemented in release 16 of the...</small></li>
<li><a href='http://www.foodservicemarketing.com/foodservice-rewards-index-to-market-impressive/' rel='bookmark' title='Permanent Link: Foodservice Rewards Index to Market'>Foodservice Rewards Index to Market</a> <small>Foodservice Rewards enjoys the support of over 100,000 active members in...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/foodservice-2020-a-look-to-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Social Media Will Look Like in 2012?</title>
		<link>http://www.foodservicemarketing.com/what-social-media-will-look-like-in-2012/</link>
		<comments>http://www.foodservicemarketing.com/what-social-media-will-look-like-in-2012/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:59:50 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2103</guid>
		<description><![CDATA[Share of voice, point of view and community influence will be more important than brand ownership predicts Ad Age...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/whats-your-social-media-strategy/' rel='bookmark' title='Permanent Link: What&#8217;s Your Social Media Strategy?'>What&#8217;s Your Social Media Strategy?</a> <small>Start your own discussion threads on the FSR social network and...</small></li>
<li><a href='http://www.foodservicemarketing.com/foodservice-rewards-tweets-your-promotions/' rel='bookmark' title='Permanent Link: Foodservice Rewards Tweets Your Promotions!'>Foodservice Rewards Tweets Your Promotions!</a> <small>With over 1,200 followers, Foodservice Rewards can now “tweet” your promotions......</small></li>
<li><a href='http://www.foodservicemarketing.com/social-networking-at-foodservicerewardsorg/' rel='bookmark' title='Permanent Link: Social Networking at Foodservicerewards.ORG'>Social Networking at Foodservicerewards.ORG</a> <small>foodservicerewards.ORG is the new social networking component were testing as a...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/what-social-media-will-look-like-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SOBs: Marketers ignore 42% of all operators</title>
		<link>http://www.foodservicemarketing.com/sobs-the-ignored-42-of-operators/</link>
		<comments>http://www.foodservicemarketing.com/sobs-the-ignored-42-of-operators/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:52:40 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Industry articles]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1948</guid>
		<description><![CDATA[Our friends at DSR Live have coined a super term for the underserved and ignored street market: SOB's...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/june-distributor-update/' rel='bookmark' title='Permanent Link: June Distributor Update'>June Distributor Update</a> <small>Interested in presenting Foodservice Rewards to your sales team? Call Big...</small></li>
<li><a href='http://www.foodservicemarketing.com/when-loyalty-is-a-bad-thing/' rel='bookmark' title='Permanent Link: When Loyalty is a Bad Thing'>When Loyalty is a Bad Thing</a> <small>But the simple solution to improving customer loyalty in a down...</small></li>
<li><a href='http://www.foodservicemarketing.com/progroup-service-matters-coverage/' rel='bookmark' title='Permanent Link: ProGroup Service Matters Coverage'>ProGroup Service Matters Coverage</a> <small>Great Foodservice Rewards coverage in Progressive Group' July member newsletter......</small></li>
</ol>]]></description>
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