ConAgra Operator Success DSR incentive program? Imitation is the sincerest form of flattery… In this enrollment form, you’ll find ConAgra using the “earn 10% of your operators’ quarterly redemptions” principle that drives success in the Foodservice Rewards distributor incentive program. However, it lacks three critical success factors:
1) Lack of earning power: When DSR’s represent thousands of brands but can only earn from a handful from ConAgra vs. hundreds of brands from the FSR coalition, the promise of “unlimited earning potential” rings a little hollow…
2) Newly enrolled operators only: One can empathize with ConAgra’s desire to only drive incrementality – but there are better ways of doing it without alienating reps – for example, setting a base override of 10%, but adding the functionality to change that percentage during focus selling periods.
3) No Reach/Reach Vehicles: How many DSR’s can one realistically expect their brokers to enroll? And why not ask for an email address on the form so one can cost effectively promote program updates? How about a cell phone number to text updates?
Sponsors, we have YOU to thank for helping us build those innovations (and more to be announced at the Sept. 23rd/24th Sponsor meeting) into our program. As a result of focus on the participant, the Foodservice Rewards DSR incentive has now attracted over 400 houses and 3,000+ DSR’s.
Loading ...
(5 votes, average: 4.80 out of 5)