P&G’s “Batter Up” promotion cleverly promotes cross-portfolio purchases via a “double, triple, home run” theme…
See P&G’s clever Baseball themed promotion with Double, Triple & Home Run points for cross-portfolio purchases.
In particular, check out the custom landing page and corresponding DSR Incentive on the PGPro.com web page being promoted via banners & email.
Rate this promotion: 
(5 votes, average: 4.80 out of 5)
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“He was able to connect with our sales force and fire them up about this exciting new addition to our selling power” writes Springfield Grocer Distributing after inviting Mike to present to their DSR’s…
Don’t forget to tap into Big Mike’s enthsusiasm when sharing Foodservice Rewards with your sales team, brokers, or distributors:
From: Chrissy Hancock
Sent: Tuesday, June 03, 2008 4:23 PM
To: Crane, Todd
Subject: Foodservice Rewards
Dear Todd,
Recently our company was introduced to Foodservice Rewards. Since enrolling with your organization, I have nothing but awesome things to say about Michael Zoladkiewicz. His personal attentiveness to assisting our organization in enrolling was superb.
He recently came to one of our monthly sales meetings to explain the process and benefits associated with being a member of Foodservice Rewards. Not only was Michael available for my every question and my every need, he was able to connect with our sales force and fire them up about this exciting new addition to our selling power.
Already, I have had over twenty two sales representatives contact me to assist in signing up their operators. That is very impressive with only a small sales force of sixty employees and less than a week of Foodservice Rewards’ introduction.
To top it all off, Michael received our highest satisfaction ratings ever. Our team rated the Foodservice Rewards Presentation with an “Excellent” score of 66.7% and a “Good” score of 30.6% for a combined total of 97.3%! This just goes to show that Michael is professional, has great humor and is well liked by all.
Sincerely,
Chrissy Hancock
Marketing
Springfield Grocer Company
Interested in presenting Foodservice Rewards to your sales team? Call Big Mike. He’ll put on a crowd-rousing, hoot-a-nanny, hum-dinger of a show!
Current Distributor Enrollment Counts:
• 290 Distributors (9 in May)
• 2,492 Distributor Sales Reps (48 in May)
• 3,538 New Operators (92 in May)
• 1,107 Additional Operators Attached to DSR Accounts
Recent Travels/Presentations:
• Troyer’s Foods – Indianapolis, IN
• Jordano’s Foodservice – Santa Barbara, CA
• Springfield Grocer Company – Springfield, MO
• Cash-Wa – Kearney, NE (Webinar)
Upcoming Travels:
• Dot Foods Show – St. Louis, MO
• Sysco Albany – Albany, NY
• Merchants-SC – Newberry, SC
• FSA Corporate – Scottsdale, AZ
News:
• Golbon: Conversations continue. Looking into partnership to communicate with their distributor members
• Federated: Conversations have begun. Looking to communicate with their distributor members
• Food Services of America (FSA): Meeting on 6/17. They are interested in using our platform as a corporate-wide incentive tool for their sales reps. (Thanks to Drew Dozier for the lead)
• DSR Gift Card re-orders: Beginning 6/3, we will be testing a new process that will turn collateral and gift cards orders in less than 2 weeks
Offers:
• Interested in presenting Foodservice Rewards to your sales team? Call Big Mike. He’ll put on a crowd-rousing, hoot-a-nanny, hum-dinger of a show!
ProGroups’s May ’08 communications to their 400 distributor members prominently features Foodservice Rewards…
Progressive Group Alliance’s newsletter goes out to all of their 400+ distributor members. FSR has a big part in this issue. You’ll find us on pages 1, 2, 4, and 7.
From: Callie Redford, Progressive Group Marketing Alliance
Sent: Wednesday, May 14, 2008 9:56 AM
Subject: May 2008 Service Matters Newsletter
In an effort to continue communicating all news and updates within Business Services, we share the attached version of Service Matters. This is the Progressive Group Alliance quarterly newsletter dedicated to the Service Provider and PRO-Vision Market Programs.
We appreciate your continued support.
Mike continues to build momentum with distributors through attendance of their buying group shows…
FSR distributor update – current metrics:
Recent travels:
Upcoming Travels:
3/14 – Ettline Foods – York, PA
3/21 – Dennis Foodservice – Bangor, ME
3/31 – Menu Maker Foods – Springfield, MO
News:
Attended Progressive Group Alliance Service Provider Expo and enjoyed exposure with a captive audience of 100 independent distributors. Signed up 27 new companies at the booth, in part because we away weather radios to each new enrollee. We’ll follow up with direct mail in March, an eBlast in April, and training sessions in May.
Signed up for Dot Foods 2008 e-marketing campaign, which includes e-Blasts and newsletters to Dot’s distributor customers, a banner ad on the Dot Expressway online ordering site and for the first time, a booth at the Dot show in June 2008.
ProGroup progress, DOT Foods Show, & Campbell’s joining the DSR program are just a few of the highlights…
Current Metrics:
Upcoming Travels:
New News:
We’ve signed a marketing agreement with Progressive Group Alliance and will staff a booth at their member show in March 2008. We will also participate in their quarterly direct mail campaigns to members, be featured in a story in their member newsletter, participate in sales training to ProGroup staff and be listed on the ProGroup member websites. You may recall we successfully entered into a similar agreement with Unipro two years ago.
We’ll be repeating the Dot Foods e-marketing campaign for 2008 which will include E-Blasts and insertions into newsletters to Dot customers, banner ads on the Dot Expressway, and a Booth at Dot Show in May 2008 (1st non-food manufacturer to be allowed to do so).
Campbell’s has Joined DSR Program:
Distributor Specific Promotions:
If you have questions, comments, or suggestions, please contact me.
“Big Mike” ZoladKiewicz is a former broker and the manager of the Foodservice Rewards DSR incentive program…
What do you do for Coalition Marketing?
Distributor Incentive Program Marketing Manager
As a child, what did you want to “be when you grew up”?
A Professional Chef
Tell us about your first kiss: Who, When, Where?
Her name was Shannon. I was 17 (late bloomer). We were in my bedroom because I wanted to show her my stereo. I put on “Give Me Something to Believe In” by Poison, and then the magic happened.
What’s the first concert you went to?
Nirvana – 1993
Favorite Books/Movies?
Dumb and Dumber
Words or phrases you overuse?
Sweet!
What is you single biggest fear?
Spiders
What’s one thing about you that no one would ever guess?
Once in college, I fit $2.65 in coins inside my belly button.
Exhibiting at the Unipro Distributor Show has really paid off for…
Our third year exhibiting at the UniPro show and 48 distributor appointments (boy, does Big Mike ever speak their language!) with multiple new houses joining online while at the show.
There was lots of interest from new and existing distributors in co-branded mailings to their customers. In the future, this will become a regular opportunity for sponsors and a significant value-add for DSR’s as each mailing is personalized with his/her contact information.
In addition, credit has to go to all of our sponsors as each proudly displayed Foodservice Rewards floor mats at the show, making a big impact and all-important repeat impressions.
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