P&G is offering a 500% override as a DSR incentive during this Dawn detergent, dissolver and degreaser promotion…
FYI, the largest DSR override on record is being sponsored by P&G: 500%!!!
Here are their DSR announcement banner ads and e-mail blast. In addition, they will be featured on the monthly DSR enrollment code reminder e-mail going out the first week of Oct, Nov, and Dec. Should see some good response!
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August highlights include… 127 New DSRs, 390 New Operators signed up by DSRs, and 3 New Sysco Houses.
August highlights include… 127 New DSRs, 390 New Operators signed up by DSRs, and 3 New Sysco Houses.
P&G and Unilever’s efforts in getting DSR’s signed up for the incentive have really boosted participation…
Wondering if DSR’s are excited about earning opportunities in the Foodservice Rewards distributor incentive program? Just look at this customized signature a Cheney Brothers DSR added to her emails. She also included the gift card image above (but with her personalized enrollment code).
Here are the Distributor/DSR numbers for July:
194 Distributors (13 in July)
1,818 Distributor Sales Reps (261 in July)
2,655 Customers Attached (491 in July)
1,882 New Operators (421 in July)
773 Existing Operators (70 in July)
Recent New Members:
Performance Food Group – Carroll County
Sysco Central Florida
Pratts Foodservice
Recent Travels (Z will soon be a platinum flyer on Northwest):
Merchants Foodservice Food Show – Alabama
Holiday Wholesale Sales Meeting – Wisconsin
Sysco Dallas Sales Meeting / P&G Promo Kick Off
(P&G’s Sysco Dallas Promo runs 7/30-9/23/07. Giving away an iPod or 10,000 points to the MA who signs up the most customers in each two week period. Has already resulted in 127 MAs creating accounts!)
Upcoming Travels:
ProGroup – Richmond, VA
Cheney Brothers – Riviera Beach, FL
Clark Foodservice Food Show – South Bend, IN
Kudos, to Unilever Distributor Account Managers whose leads have resulted in 16 new houses. If you’d like to copy this best practice, we’ll gladly help you design an internal sales promotion using the FSR platform and co-fund points.
SYSCO Central Florida joined the program yesterday…
Check this out: SYSCO Central Florida joined the program yesterday. I gave them a “welcome call” and discovered that the Program Manager’s job is to meet with customers, overcome past hurdles and sell more products to them.
These Business Review Managers have a standard binder of SYSCO programs that present to customers. Here is a sheet from the Business Review Binder that SYSCO Central Florida created: They’ve been telling their customers about Foodservice Rewards for over a month.
Here’s the kicker… SYSCO had no idea that their MA’s could earn points! Ray told her about the program during his verification call. They looked at our program as a benefit before discovering the DSR program. Now they really love it.
Needless to say, the Business Review Manager is very excited. I’ve already sent her enrollment sheets to replace the attachment, and a roll of dummy labels to show their customers what to look for.
Put that in your blog and smoke it! Z.
DOT Foods, the nation’s largest re-distributor, supports Foodservice Rewards…
Boy, have we ever been getting great support from DOT foods, as evidenced by this inclusion in their newsletter to distributor customers.
As a founding sponsor of AFDR we receive nice coverage in their member newsletter…
Here’s a nice example of placement in AFDR’s newsletter (another media type we are using to reach DSR’s and communicate the benefits of the DSR incentive.)
Thanks to Big Mike’s ingenuity and help from the Process Team, DSR’s will now receive enrollment gift cards in 10 days rather than brochures in 4-5 weeks. It’s an example of the 70% Principle: Getting projects off the ground.” When we launched the DSR incentive, we believed is was essential to customize enrollment brochures by [...]
Thanks to Big Mike’s ingenuity and help from the Process Team, DSR’s will now receive enrollment gift cards in 10 days rather than brochures in 4-5 weeks.
It’s an example of the 70% Principle: Getting projects off the ground.” When we launched the DSR incentive, we believed is was essential to customize enrollment brochures by distributorship, which meant getting a logo from each House and selecting the brands they wanted to feature on their brochures – leading to inevitable delays.
Since then, the success of customer gift cards + DSR feedback has led us in a new direction: Pre-produce cards, assign the unique enrollment code to the DSR as he/she joins the program and ship materials ASAP. Watch this space for a report on the results!
All 4,000 distributor customers of Dot Foods received this newsletter yesterday. Our article is the 4th one down and so far has generated nine new houses participating in the distributor incentive.
All 4,000 distributor customers of Dot Foods received this newsletter yesterday. Our article is the 4th one down and so far has generated nine new houses participating in the distributor incentive.
Unipro’s Operators Edge Newsletter features Foodservice Rewards article…
This article in Unipro’s Operator’s Edge Newsletter (“The Independent Operator’s Resource for Food Industry Intelligence”) proves once again that tangible awards are more effective than cash at motivating salespeople. Scroll to the Money Matters section. And check the source of the article.
Kraft’s entry into the program features a clever message to DSR’s (above) and this announcement to operators in today’s ExtraPoints newsletter.
Kraft’s entry into the program features a clever message to DSR’s (above) and this announcement to operators in today’s ExtraPoints newsletter.
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