DSR incentive | Foodservice Marketing

DSR Radio

On 04.06.07, In DSR incentive, by Tiger

DSR Radio produces a monthly CD of selling tips, tricks and suggestions for DSR’s. This issue features Foodservice Rewards…

A few weeks ago, I was interviewed by DSR Radio. They create a monthly CD and send it out to the AFDR (Association of Foodservice Distributor Representatives) membership. The theory is that while a DSR is in his car between sales calls, he’ll listen to the disk. It’s going out to all 400+ AFDR members, and they’re sending me 1300 copies to send out to our DSRs.

Contact me if you’d like a copy

From: BHornung@lifeware.com
Sent: Wednesday, April 04, 2007 12:16 PMT

Hey Mike:

The May 2007 issue of DSR Radio is wrapped and about to drop in the mail. Thanks… your interview came out fantastic… we actually spread it out over two tracks (we try to keep each track to about 5 minutes).

Thanks,

Dave, Bill and Steve
(DSR Radio Monkeys)
Visit www.DSRradio.com!
888-DSR-2008 Leave a message about anything, we’re lonely!

SYSCO MN gettin’ with the program

On 04.06.07, In DSR incentive, by Tiger

MA’s were pleasantly surprised to discover that they could earn points by signing up new customers, prompting many to join Foodservice Rewards on the spot…

Just returned from SYSCO MN where Big Mike presented the Foodservice Rewards program to Marketing Associates.

I was pleasantly surprised to discover that most MA’s were familiar with the program because they had customers who were avid reward code collectors. MA’s were pleasantly surprised to discover that they could earn points by signing up new customers, prompting many to join Foodservice Rewards on the spot.

Clearly, Mike’s presentation efforts are paying off – there are now 123 independent and broadline houses participating, representing 1,237 DSR’s who have signed up 1,496 operators, and we are adding 50 new operators per week as a result of the DSR incentive.

Dot Banner on FSR

On 03.05.07, In Banners, DSR incentive, by Tiger

This Dot Foods banner on the DSR and distributor portion of the Foodservice Rewards site builds awareness…

Here is a screenshot of the Dot Foods ad that is appearing to enrolled DSR’s and Distributor Program Managers when they log in to Foodservice Rewards.

All of our sponsors (except Hormel) are doing business with Dot Foods. Dot stocks over 60,000 items and only asks for 1 pallet minimums from their distributor customers. They cater primarily to the independent distributor by allowing him to buy from sponsors like Nestle and General Mills without having to hit their individual minimums. So, for example, an operator customer of that distributor could request one case from Nestle, one case from Mills, and as long as the entire order equals one pallet, the order ships.

Currently, only purchasing people at a distributor have access, however, Dot is experimenting with the ability to let DSR’s log in to their database as a way to improve sell through.

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DSR Support growing, GROWING…

On 01.30.07, In Distributors, DSR incentive, by Tiger

“Foodservice Rewards is a great tool for me to use to help my customers – plus I get something as well” writes Bob Storebeck, Martin Brothers…

“Foodservice Rewards is a great tool for me to use to help my customers – plus I get something as well.

I feel it can be a competitive advantage over a major national distributor that does not push branded items. I’ve told most of my customers about Foodservice Rewards.”
Bob Storebeck, Martin Brothers

The number of operators attached to DSR’s is growing by week:

Week ending 1/5: 31
Week ending 1/12: 35
Week ending 1/19: 35
Week ending 1/26: 59
January total: 160

Similar signs of enthusiastic distributor support include this Foodservice Rewards article in Ginsberg’s January customer flyer (designed & implemented on their own initiative!)

New: DOT Foods Partnership

On 01.19.07, In DOT Foods, DSR incentive, by Tiger

Thanks to a new partnership with DOT Foods, the nation’s largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page. Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food [...]

Thanks to a new partnership with DOT Foods, the nation’s largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page.

Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food or non-E&S manufacturer.

New: SMA incentive

On 01.02.07, In DSR incentive, by Tiger

We’ll fund 250 bonus points to each DSR for every new operator they enroll in Foodservice Rewards and you’ll have a tangible rewards platform with which to motivate them for other activities…

Similar to the DSR incentive, Foodservice Rewards now helps manufacturers build mindshare with internal and/or brokered sales forces.

We’ll fund 250 bonus points to each salesperson for every new operator they enroll in Foodservice Rewards and you’ll have a tangible rewards platform with which to motivate them for other activities.

Here’s documentation showing why the opportunity to earn an iPod changes behavior more effectively than the equivalent $199 in cash.

Big Mike is making a big impact

On 12.11.06, In DSR incentive, by Tiger

At the sponsor meeting, you asked for an update on DSR involvement. Here are big Mike’s November call notes…

At the sponsor meeting, you asked for an update on DSR involvement. Below are big Mike’s November call notes:

Enrollment Counts (USA only):
- 79 Distributorships enrolled
- 880 DSR’s participating
- 914 Operators signed up by DSR’s

Highlights:
- Presented to Appert’s on 11/17/06
- Presented to EG Forrest on 12/1/06
- FSA-Fargo, Merchants, Upper Lakes joined
(each are top 50 accounts)
- Bob Storbeck (Martin Brothers) has enrolled 58 customers!

Upcoming:
- Presenting to Clark Foodservice on 12/8 and 12/15
- Enrolled DSR reminder E-mail going out next week
- Researching cooler bag premium (more to come on this topic)
- DOT Foods – entering into a marketing partnership

Clearly, big Mike is generating a lot of activity, details of which we’ll publish periodically. Questions? Comments? Suggestions? Email him.

DSR Incentive Supports 100 Distributorships

On 11.05.06, In DSR incentive, by Tiger

Now you can see which distributors participate in Foodservice Rewards on a Google map. Choose to view by State/Province or by All Locations (longer load time). At the sponsor meeting, we’ll demo another application of this “mashup” technology: Mapping your customers and target accounts – making the information gathered though Foodservice Rewards more universally accessible [...]

Now you can see which distributors participate in Foodservice Rewards on a Google map. Choose to view by State/Province or by All Locations (longer load time).

At the sponsor meeting, we’ll demo another application of this “mashup” technology: Mapping your customers and target accounts – making the information gathered though Foodservice Rewards more universally accessible and useful. Here’s a fact sheet that details pricing.

Big Mike to focus on independents

On 09.20.06, In DSR incentive, by Tiger

Please welcome Mike Zoladkiewicz, Marketing Manager, to the Coalition Marketing team. “Big Mike” or “Z” as he is affectionately known, has worked in foodservice as an operator and as a broker for the past 7 years and will now have his plate full driving Distributor and DSR participation in Foodservice Rewards. His hobbies include cooking, [...]

Please welcome Mike Zoladkiewicz, Marketing Manager, to the Coalition Marketing team.

“Big Mike” or “Z” as he is affectionately known, has worked in foodservice as an operator and as a broker for the past 7 years and will now have his plate full driving Distributor and DSR participation in Foodservice Rewards.

His hobbies include cooking, football, and his 5 month old daughter, Abby.

Foodservice Marketing