Make the Most of Your Trade Show Investment

Using a clever pre-show mailer like Hormel’s helps maximize your trade show booth investment + operator feedback from NACUFS…

Tip ‘o the hat to Tom Guse, Product Manager at Hormel foods for sharing a copy of this pre-NACUFS mailer. When I visited their booth halfway through the show, boxfuls had already been turned in, ensuring steady flow of booth traffic.

John Neupauer worked several of the Sponsors’ booths and captured these stories of how C&U members are using their points:

1) What do you think? – Students were asked to participate in surveys and taste tests conducted by the foodservice department. Merchandise is used in a sweepstakes for students who share their opinions.

2) Sustainability I – In an effort to reduce Styrofoam waste, a “Lug Your Mug” initiative was started. Students were asked to pour coffee into a foodservice provided, portable, washable mug rather than use a Styrofoam cup. Merchandise was given away as an incentive to participate.

3) Sustainability II - Students were encouraged to take only what they eat and cut back on food waste. The average student at this university wasted 7% of the food they took at each meal. As an incentive, students who returned their trays with no food waste had their name entered into a drawing for great merchandise.

4) Thanks for your business - As a thank you to students for dining at the school, merchandise was given away.

5) Picture This I - One college redeemed their points for a digital camera, which was used to take and post pictures of daily specials.

6) Picture This II - One school used their points for a digital movie camera. It was used to: record job candidate presentations which were shown to staff who could not attend the interview; record chef demonstrations for use in various classes; record staff memories and create a CD to play at the retirement part of a long-term employee.

7) Dress for Success - During Halloween, students were encouraged to dress up. Prizes, selected from the FSR catalog, were given to the winners.

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Appreciate “Points” and Ways to Reward Staff

Appreciate the “points” and ways to work towards rewarding staff with equipment and/or other items to help them do their job more efficiently, writes this Director of Dining at Services…

From: Sue Rinkenberger
Sent: Monday, June 23, 2008 11:03 PM
To: CustomerService, Foodservice Rewards

Challenges are only increasing with the economy concerns – staffing and budget. The older generation of workers are retiring and replacing them with the newer generation of workers means we all need to rethink of ways to empower them to want to come to “work”. The old days of the 30 year plus employees are gone – happy to see a 30 month past employment record on many applications. With the increase in gas and grocery prices – budgeting for equipment, even small wares is harder at this time. Appreciate the “points” and ways to work towards rewarding staff with equipment and/or other items to help them do their job more efficiently.

Thanks,

Sue Rinkenberger, CDM, CFPP
Director of Dining Services
ASTA Care Center of Pontiac

 

Help Your Sales People Help You

“…so send me a list of all the items that Sysco carries with FS Rewards points and if I use it, I will buy Hormel!” enthuses this chef…

Sometimes it just takes is a little encouragement from management and a testimonial from the field:

To: Michael E. Snyder/FSSales/Hormel
Re: Foodservice Rewards

Mike,

I was just in Hillcrest Country Club and I showed them this promotion and they loved it. They use our Layout 18/22 and our Special Recipe Sausage because they have the points. While I was in there they switched to our Old Tyme Buffet and Pit Hams (were using a Farmland for both – about 70 lbs week), they are now going to start serving BBQ because our Austin Blues have them, Hickory Smoked Turkey (3 cs week), Pepperoni (15 to 20 lbs week), Sausage & Beef Topping (20 lbs week) and Roast Beef (2 to 3 cs week).

I was in showcasing our Austin Blues products but they switched to all of these immediately just because they had the points – the Chef said – “I know Hormel has good quality because of the bacon and sausage so send me a list of all the items that Sysco carries with FS Rewards points and if I use it, I will buy Hormel!

Steve Richardson
Hormel Foods Sales, LLC
Account Executive

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“A New Stove For Our Hot Lunch Program”

“The Food Service Rewards program allows you to accumulate rewards over time” so Valley Christian School has been saving labels again…

We at Valley Christian School appreciate the Food Service Rewards program so much! Two years ago we redeemed our rewards for a new stove for our hot lunch program! We’re thrilled with that! Thank you!

The Food Service Rewards program allows you to accumulate rewards over time so our school has been saving labels again for almost 2 years so that we could reach our goal to redeem 7 digital cameras for each Elementary grade K-6 and save enough to redeem a photo printer for all teachers to use! Our teachers will be able to catch the candid moment and share the fun!

Thank you Food Service Rewards for this program. We appreciate you and so do 500 smiling faces from Valley Christian School Elementary campus!

Happy Customer,

Barb Andreas, Valley Christian School Foodservice Coordinator, Bellflower CA

 

“To Use As Motivational Gifts For Our Students”

“Since most school foodservice directors are always looking for ways to get items for prizes and awards that will not impact their budgets, this IS the program for them!” Writes Patricia St. Clair of East Noble School Operations, …

We have been using the Foodservice Rewards program since December, 2002 and it is a very simple and easy way to earn points that I redeem to purchase items for our staff appreciation banquet at the end of the school year.

I have also purchased items with our points to use as motivational gifts for our students.

Since most school foodservice directors are always looking for ways to get items for prizes and awards that will not impact their budgets, this IS the program for them!

I would highly recommend the Foodservice Rewards program to anyone in school foodservices or for that matter any foodservice operation.

Patricia St. Clair
Foodservice Director
East Noble School Operations, Kendallville, IN

 

“It keeps the employees’ morale at a high”

Improving morale is one of the many uses the Foodservice Rewards as evidenced by this healthcare operator…

Sent: Wednesday, April 02, 2008 6:38 AM
To: CustomerService, Foodservice Rewards

We use the rewards to purchase gifts for employee giveaways. It keeps the employees’ morale at a high knowing they could win something nice at the next appreciation meeting.

Todd Podwoiski
Director of Foodservices
Carriage Park Walton Wood, Canton MI

 

“We’ve Kept an Eye out for Different Products”

“Now, not only are we finding better products and services in a more efficient manner, we also get a little bonus on top” writes the Granite Edge Cafe…

From: Kate Bech
Sent: Wednesday, March 19, 2008 2:25 PM
To: CustomerService, Foodservice Rewards

Our restuarant, Granite Edge Café in downtown Rockville, MN has been in operation now for almost three years. Getting a small-town café off the ground is tough, but the challenge has been exciting and we’ve enjoyed the experience.

We got involved with Food Service Rewards about two months ago. We found a sticker on a box of our usual Pearl Potatoes & entered our codes and started acquiring our points. Since then, we’ve kept an eye out for different products to try that could earn us the rewards for items we needed in the first place. Now, not only are we finding better products and services in a more efficient manner, we also get a little bonus on top of that.

Thank you so much for starting this program. It’s been a great help and we look forward to finding out about new products every newsletter we receive.

Kate Bechtold
Granite Edge Café, Rockville, MN

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“The Benefit To Having You In My Team”

Motivating one’s “significant other” is a clever and effective way to use Foodservice Rewards writes the Room Chef at the Las Vegas Hilton…

From: Jared Smith
Sent: Sunday, March 09, 2008 5:04 PM
To: CustomerService, Foodservice Rewards

Your reward systems has helped our business in a huge way.

My workers have given up a lot of there time with families and there is not a bonus structure that rewards them for their hard work, however, I have been able to reward them, through the food rewards program.

I have everyone choose an item that they can give to their significant other and will make them realize that through you I can give back to them for their hard work.

So the benefit to having you in my team is that you raise morale and improve the work environment and give everyone a better attitude, which helps productivity and motivation.

Thank you,

Jared Smith, Room Chef
The Buffet at The Las Vegas Hilton

 

“I Wasn’t Too Impressed Until…”

“When I first heard of Foodservice Rewards, I wasn’t too impressed until I started to research the program. I was amazed at the number of name brand companies and products that were involved…”

The Holston Home for Children is an organization “that provides hope and healing to children and families struggling with life’s challenges.” In our residential program, children from 12-18 years old are cared for on our campus with the hope of one day being re-united with their families.

When I first heard of Foodservice Rewards, I wasn’t too impressed until I started to research the program. I was amazed at the number of name brand companies and products that were involved. Then I discovered that, more often than not, I could purchase quality, name brand products as economically as any store brand. And, to top it off, I could earn valuable Reward Points. Points that I have used to reward my staff and myself for a job well done!

Also, because of the way our kids are always on the go with Adventure Based Counseling outings, I was forced to look more closely at what I like to call “heat it, eat it, and beat it” type products. Products such as the Stouffer’s and Lean Cuisine lines, Pillsbury “Place and Bake” biscuits and scones, Chefmate Chili, Nestle Tollhouse cookies. Just to name a few of the fine, name brand products you can find in the Foodservice Rewards Program.

Gary L. Copeland
Director/Food Services
Holston Homes for Children, Greenville, TN

 

“Attendance is Up”

“We give them out in safety or employee meetings and attendance is up” writes this Sodexho location…

From: Charlene Pinckney
Sent: Thursday, March 06, 2008 2:33 PM
To: CustomerService, Foodservice Rewards

People like prizes.

Our company requires 90% participation at safety meetings so we have used our points to purchase great gifts for our staff. We give them out in safety or employee meetings and attendance is up.

Charlene Pinckney, Manager of Dining Services
Sodexho – Carolina Catering, Columbia, SC

 
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