Foodservice Rewards enjoys the support of over 100,000 active members in North Amercia. In some segments, over 75% of all units participate in the program…
Each year Technomic releases their market summary chart detailing projected growth and number of units for the many segments of foodservice. The foodservice market is mature and programs like Foodservice Rewards help both operators and branded manufacturers grow their business. The index to market chart shows Foodservice Rewards current penetration by unit against each segment-Impressive!
(Note – CHD data was used to determine 1-9 unit counts in the Restaurant & Bar segments)
We’re pleased to announce a joint venture with CHD Expert Group, the global leader in collecting, managing, and analyzing data in the Foodservice industry to support manufacturers’ marketing programs. The joint venture company will first expand Foodservice Rewards into France and Germany, where CHD is well established…
From the Desk of Larry Schoenecker, BI‘s President and COO:
“We have entered into a 50/50 joint venture with CHD Expert Group, the global leader in collecting, managing, and analyzing data in the Foodservice industry to support manufacturers’ marketing programs. The joint venture company will first expand Foodservice Rewards into France and Germany, where CHD is well established.
The technology platform will reside here at BI U.S. and be supported by our associates in Minneapolis and Chennai, India.
This Press Release and web links detail this expansion program.
I would like to thank Richard Bandell, Managing Director BI U.K., and Oliver Davies, General Manager, Foodservice Rewards U.K. for skillfully arranging this joint venture with CHD Expert Group. Putting a deal like this together takes great determination and business acumen.”
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