“Thanks, this is awesome! With everyone’s budgets shrinking, this helps… for free! Foodservice Rewards is very worthwhile.” writes Melissa P. – Distributor Sales Rep, Houston, TX – in this communication by DOT foods to their distributor customers.
“Thanks, this is awesome! With everyone’s budgets shrinking, this helps… for free! Foodservice Rewards is very worthwhile.” writes Melissa P. – Distributor Sales Rep, Houston, TX
If you laid this year’s reward code labels end to end, 100 million+ “mini-billboards” would stretch from Anchorage to Miami…
During the past 12 months, BI issued 100,616,919 reward code labels (that does not include e-codes, just actual labels). If you laid those labels end to end, it’s over 4,900 miles worth of “mini-billboards” and could stretch from Anchorage to Miami. In just one year!
Remembering that the label is now one of the most pervasive media types in the foodservice industry, we’ve been exploring a re-design to make the label more “promotional” to increase program awareness. We’ve also received sponsor requests to add an alternate “products available at Dot Foods” reverse. Here is the proposed new label version + alternate reverse options.
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In 6 hours at the DOT foods show, we were able to enroll 43 new Distributor Program Managers…
The annual Dot Foods Show was 6/6-7 in St. Louis, MO. For the first time, Foodservice Rewards had its own booth. The goal: To enroll distributorships in the DSR program. The result: It worked.
In a 6 hour show, we were able to enroll 43 new Distributor Program Managers. Many had seen our communications through Dot’s vehicles, but none had pulled the trigger before they stopped by our booth.
The audience was a unique one. Many small 3rd tier distributors, with specialty product categories, that have found niches in their local markets. Just goes to show that the DSR program works in houses of all sizes.
A special thanks to Tiger for helping with this one. As you can imagine, he played the “Carnival Barker” role to a tee.
DOT Foods, the nation’s largest re-distributor, supports Foodservice Rewards…
Boy, have we ever been getting great support from DOT foods, as evidenced by this inclusion in their newsletter to distributor customers.
FSR is being featured on DOT Foods website’s home page…
Thanks to a new partnership with DOT Foods, the nation’s largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page. Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food [...]
Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food or non-E&S manufacturer.









