Here’s a great example of how to remind your brokers which products qualify via Food Service Enablers‘ sales portal. If you use their system, please contact us to have your products highlighted with our iconic fork, spoon, knife logo.
On 09.03.09, In Food Service Enablers, by Tiger
Foodservice Enabers’ sales portal is another great touchpoint to advertise your involvement in Foodservice Rewards…
On 11.17.08, In DOT Foods, Reward Code Labels, by Tiger
If you laid this year’s reward code labels end to end, 100 million+ “mini-billboards” would stretch from Anchorage to Miami…
During the past 12 months, BI issued 100,616,919 reward code labels (that does not include e-codes, just actual labels). If you laid those labels end to end, it’s over 4,900 miles worth of “mini-billboards” and could stretch from Anchorage to Miami. In just one year!
Remembering that the label is now one of the most pervasive media types in the foodservice industry, we’ve been exploring a re-design to make the label more “promotional” to increase program awareness. We’ve also received sponsor requests to add an alternate “products available at Dot Foods” reverse. Here is the proposed new label version + alternate reverse options.
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On 11.17.08, In AFS Technologies, by Tiger
AFS Technologies (which acquired IRM Corporation) is holding a Trade Promotion Summit and Idea Exchange in which FSR will be presenting alternatives…
You’re invited to join other food-industry leaders at AFS Technologies’ summit and idea exchange to learn how to better manage and optimize your company’s trade promotion spending. Foodservice Rewards will be presenting our perspective, which includes using dollars more efficiently by stimulating operator demand and directly incenting enrolled DSRs.
On 07.16.08, In CHD, International, by Tiger
We’re pleased to announce a joint venture with CHD Expert Group, the global leader in collecting, managing, and analyzing data in the Foodservice industry to support manufacturers’ marketing programs. The joint venture company will first expand Foodservice Rewards into France and Germany, where CHD is well established…
From the Desk of Larry Schoenecker, BI‘s President and COO:
“We have entered into a 50/50 joint venture with CHD Expert Group, the global leader in collecting, managing, and analyzing data in the Foodservice industry to support manufacturers’ marketing programs. The joint venture company will first expand Foodservice Rewards into France and Germany, where CHD is well established.
The technology platform will reside here at BI U.S. and be supported by our associates in Minneapolis and Chennai, India.
This Press Release and web links detail this expansion program.
I would like to thank Richard Bandell, Managing Director BI U.K., and Oliver Davies, General Manager, Foodservice Rewards U.K. for skillfully arranging this joint venture with CHD Expert Group. Putting a deal like this together takes great determination and business acumen.”
On 07.16.08, In Advertising, Industry Partners, by Tiger
Kraft makes the most of their GPO relationships, leveraging this organization’s newsletter to reach 2,600 health care members…
Here’s a great example of a sponsor leveraging their relationship with HPS to reach its 2,600 health care members via the organization’s newsletter. (Click on the image to see the whole newsletter.)
Reminder: When organizations let you offer bonus points in their newsletters or advertising, we’ll fund up to 500 points in the form of an enrollment code, and you get the “halo effect” for bringing their members additional value.
On 06.09.08, In DOT Foods, Trade Shows, by Tiger
In 6 hours at the DOT foods show, we were able to enroll 43 new Distributor Program Managers…
The annual Dot Foods Show was 6/6-7 in St. Louis, MO. For the first time, Foodservice Rewards had its own booth. The goal: To enroll distributorships in the DSR program. The result: It worked.
In a 6 hour show, we were able to enroll 43 new Distributor Program Managers. Many had seen our communications through Dot’s vehicles, but none had pulled the trigger before they stopped by our booth.
The audience was a unique one. Many small 3rd tier distributors, with specialty product categories, that have found niches in their local markets. Just goes to show that the DSR program works in houses of all sizes.
A special thanks to Tiger for helping with this one. As you can imagine, he played the “Carnival Barker” role to a tee.
DOT Foods, the nation’s largest re-distributor, supports Foodservice Rewards…
Boy, have we ever been getting great support from DOT foods, as evidenced by this inclusion in their newsletter to distributor customers.
On 05.22.07, In AFS Technologies, by Tiger
Here’s guerrilla marketing at it’s finest: IRM Corporation bought this ad in show editions of the Chicago paper…
Here’s guerrilla marketing at its finest. This ad was placed in USA Today and delivered to all the NRA show hotels. You have to love the guts/integrity of the approach.
It’s another reason we enjoy working with the fine folks at IRM Corporation. We’re jointly developing a “Rewardlytics” tab for their Sales Discovery System to deliver operator purchase data gathered through Foodservice Rewards for sponsors who use IRM’s reporting tools. It’s all part of building the ecosystem that supports “crossing the technology adoption chasm“.
On 02.26.07, In DOT Foods, Industry articles, by Tiger
FSR is being featured on DOT Foods website’s home page…
On 01.19.07, In DOT Foods, DSR incentive, by Tiger
Thanks to a new partnership with DOT Foods, the nation’s largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page. Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food [...]
Thanks to a new partnership with DOT Foods, the nation’s largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page.
Banners are now appearing on the DOT Expressway (the industry’s most-trafficked-by-distributors website!) and we’ll exhibit at their Spring food show – both a first for any non-food or non-E&S manufacturer.