Foodservice Rewards makes it easy to run an employee recognition program in your operation…
“While many foodservice businesses recognise the benefits of employee reward and recognition programs, lack of resources and prohibitive costs have until now made such schemes difficult if not impossible for small to medium sized operators to implement” reads the introduction to this media release.
Highlighting Nestle & Goodman Fielder’s participation in the Australian Foodservice rewards programme, it’s received good coverage in trade publications.
“The staff each chose a balloon in which there was a number which corresponded with a present to unwrap…” writes this Australian operator
From: Leanne Spirou
To: Foodservice Rewards Email, Mailbox
Subject: Thankyou
Hello just a note to say thankyou for the gifts we were able to purchase for our staff through Food Service rewards.
The night went fantastic and we gave out 12 wonderful gifts to our staff including a TV. The staff each chose a balloon in which there was a number which corresponded with a present to unwrap.
Once again thanks for being a great program to be involved with.
Leanne Spirou
Barnacle Bill Seafood Restaurant Holden Hill, South Australia
FSR Australia is 3/4 of the way to their enrollment goal for the year…
The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.
Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.
Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.
Salt and Pepper Shakers and a Snuggie mark the 1st redemptions in the Australasian Foodservice Rewards programme…
While on vacation in Auckland, NZ, my daughter spotted these reward codes in a local cafe.
There are now over 1,000 active participants enrolled in the Australia/New Zealand program, which is already 20% of the first year goal set by the FSR AU team. There have also been an impressive 5 million Reward Codes ordered and 20,000 Reward Codes redeemed.
And what where the first merchandise redemptions, you ask? The answer…Salt and Pepper shakers and a Snuggie! (Well, it is winter Down Under.)
Nestle and Goodman Fielder launch Foodservice Rewards “Down Under” with this clever ad and PR campaign…
We’re excited to see Foodservice Rewards grow globally thanks to long time sponsors such as Nestle Professional Australia and new sponsors such as Goodman Fielder.
As this clever print ad demonstrates, you don’t always have to resort to stock foodservice photography + note the super coverage in the resulting launch article.
Their launch seminar promised a “Transformation of Foodservice Sales & Marketing Practices” which isn’t hyperbole.
When one goes from no visibility to operator purchases to x-ray vision + a decoder ring, it literally transforms the business to one that can use direct marketing effectively to reach street operators to understand and manage their purchase life cycles.
Nestle, Goodman Fielder, Hans & Fonterra are the founding sponsors of the Spring ’09 launch of Foodservicerewards.com.au…
Foodservice Rewards Australasia held its first Sponsor meeting in Sydney to prepare for launch in Spring of 2009.
Founding Sponsors include Nestle Professional (ready meals & coffee), Goodman Fielder (bakery & oils), Hans Smallgoods (protein) and Fonterra (dairy products.)
It’s “bye-bye and good riddance” to Peter Crowe, who will miss terribly as he moves on to Bidvest…
And boy, I’m going to miss him. Peter Crowe has been instrumental in getting the foundation suite of sponsors together for the launch Foodservice Rewards.com.au – however, as a native Queenslander one can’t fault him for wanting to move back to the territory where his extended family lives.
I’m sure some will tease him about having gone to the “dark side” when they learn that he’s going to be the new Manager of Marketing and Purchasing at Bidvest (I’m among them), but it’s a super opportunity that would be a shame to pass up.
It’ll take three people to fill his mighty shoes, which is why we’ve invited Jody Dubuque from our Chicago office (and owner of the US relationships with Kraft, Sara Lee and Unilever) to spend six months Down Under while we hire and train an additional Coalition Manager. Also supporting Jody in Sydney will be Ron Marfori, Technical Project Manager from our operations group in Minneapolis.
A new office location for BI | Mint in Melbourne makes space for the Australasian expansion of Foodservice Rewards…
BI | Mint have expanded their offices in Melbourne where the Foodservice Rewards coalition will be launching in early 2008 – creating some interesting intra-company employment opportunities.
Peter Crowe and Jennifer Lew team up to help launch the Aussie version of Foodservice Rewards…
The MINT Organization, a member of BI Worldwide, has appointed Peter Crowe to the position of Sales & Marketing Director responsible for Coalition Marketing Programs in Asia Pacific.
Peter Crowe was formerly head of Kraft Foods ‘Away From Home’ business in Australia & New Zealand.
“Peter Crowe and MINT are a natural fit for each other,” said Nigel Gaunt, Managing Director (left). “MINT investment in performance improvement technology platforms since BI’s acquisition of MINT now drives global best practice in Coalition Marketing programs and opens up significant new opportunities for our business in relation to the FMCG sector.”
Joining Peter in launching the Australasian version of Foodservice Rewards is Jennifer Lew, Commercial Director (right). Jennifer’s background as a CPA and accomplished marketer makes them an ideal team.
Use the form below to search the site:
Still not finding what you're looking for? Drop a comment on a post or contact us.
A few highly recommended friends...
All entries, chronologically...
