Tate & Lyle joins foodservicerewards.co.uk

By Appointment To Her Majesty The Queen, sugar refiners Tate & Lyle, PLC have become the seventh sponsor of Foodservice Rewards in the UK…

By Appointment To Her Majesty The Queen, sugar refiners Tate & Lyle, PLC have become the seventh sponsor of Foodservice Rewards in the UK – read their rationale for joining.

And a reminder: Germany is likely to be the next country into which the Foodservice Rewards program expands. Don’t miss out on the many benefits of being a founding sponsor, introduce us to your EU counterparts.

 

Bilingual Case Inserts Promoting Program

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

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Canadian Chef Educators

The Canadian Chef Educators Association supports Foodservice Rewards…

Just a quick note to share that the Canadian Chef Educators Association has updated its website with a link to Foodservice Rewards, which receives approximatley 10,000 uniques visitors per month. The Association is also planning on blasting out a FSR-supplied email to its 300 members.

 

Alan Gray 40? Surely Not!

Alan Gray leads the UK Foodservice Rewards selling effort…

alan_gray_40Alan Gray, one of our UK counterparts, starts the downhill slide into old age today: Please take a moment to tease him ;-)

If you haven’t at the pleasure of meeting Alan, he’s responsible for the many UK sponsors including iconic bands like Cadbury that have joined the British version of Foodservice Rewards.

 

French Canadian site is live!

Over 900 development and testing hours went into…

Congratulations to the operations team who worked so hard to launch in time for the Canadian/International Food and Beverage Show!

Over 900 development and testing hours went into this release. During that time the team also:

  • Responded to over 3,000 customer service inquiries
  • Processed 266 daily point deposits for operators
  • Ran 231 Sponsor Data Extract reports for Sponsors
  • Sent daily and weekly welcome emails, confirmation emails, and unqualified emails
  • Verified over 4500 new enrollees
  • Madhu and his wife had a baby girl
  • Ron and Mike each got engaged

Thank you to all who had a hand in the development and support of these exciting new features!

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KK Fine Foods: Newest UK Sponsor

Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.

Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.

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UK FSR launch, see press coverage

The UK office cleverly designed this press kit, available at foodservicerewards.info

The UK launch of FSR was, as they say across the pond, “smashing” – which got great coverage in The Publican, the UK’s equivalent of Nation’s Restaurant News.

Note also the clever virtual press kit created by BI’s UK office at www.foodservicerewards.info. Use the login: demo and the password: demo to access all of the site’s features.

 

Keep Your Eyes Peeled

About 40 people will be attending the UK FSR launch meeting to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout…

The UK office is more creative:

Look at this campaign inviting prospects and the trade press to tomorrow’s UK launch of FSR at the ultra-hip London restaurant, Quod.

It consisted of three waves:

1) A grapefruit mailed with a “keep your eyes peeled” sticker and the date written on the peel in black marker – no other details

2) A teaser invitation sent via e-mail with a few more details

3) This grapefruit shaped printed mailer with all event details

About 40 people will be attending to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout.

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