UK | Foodservice Marketing

Those Creative Brits

On 02.03.11, In ExtraPoints Newsletter, UK, by Tiger

The holidays bring out the best of British creativity…

House copy from the Christmas Edition of the Extra Points Newsletter in Britain:

To be sung to the tune of ‘Jingle Bells’

Working through the year,
Buying lots of Brands.
Enter all your codes
Get a friend to give a hand!

You can earn great Rewards,
And motivate employees.
What fun it is to earn Rewards
In a way that’s so easy…

Oh jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Merry Christmas!

Foodservice Rewards

McCain Joins Foodservicerewards.co.uk

On 06.09.09, In Manufacturers, UK, by Tiger

McCain Foodservice has joined the coalition in the UK, describing the arrangement as extremely positive and mutually beneficial…

Jayne Sawyer, Senior Brand Manager, McCain, enthuses: “This is an extremely positive and mutually beneficial agreement. Because our heritage is rooted in the foodservice industry we can offer a wealth of experience, not to mention a leading brand of high quality chips.”

Read the article in The Publican and then send congratulations to our colleague, Alan Gray.

“I Wasted No Time In Joining”

On 10.09.08, In Operators, UK, by Tiger

“Rewarding and recognising my staff is very important. If they have done a good job, I like to reward them for it” writes this UK Chef at MacDonald Hotels…

“Rewarding and recognising my staff is very important. If they have done a good job, I like to reward them for it. So when I noticed the yellow labels on certain products I was purchasing, and realised I could earn rewards simply by registering myself in the scheme and then registering points from the labels, I wasted no time in joining.”

Paul Fielding, Chef, MacDonald Hotels, United Kingdom

Distributor Consolidation Continues

On 07.16.08, In Industry articles, UK, by Tiger

The UK distribution market just shrank considerably with the announcement that Brakes is buying Woodward Foodservice…

Just as in the USA, the UK foodservice distribution market continues to consolidate owing to the Brakes acquisition of Woodward Foodservice. “The deal will leave Brakes, 3663 and Booker as far and away the three biggest food suppliers to the pub trade, with a very fragmented picture across the rest of the distribution sector”.

A Sweet Addition

On 02.13.08, In Manufacturers, UK, by Tiger

Cadbury’s venerable hot chocolate joins Foodservice Rewards UK…

Cadbury’s is the latest addition to the award-winning Foodservice Rewards loyalty program for caterers now in its third year of operation in the UK.

Fin Coffey, Sales Director – Out of Home, Cadbury Trebor Bassett says:

“In joining Foodservice Rewards we have gained visibility to the buyer of the product for the first time. This kind of market intelligence is invaluable as it gives us the opportunity to communicate with new and lapsed customers, and expose them to the Cadbury’s Hot Chocolate brand.

As members of the Foodservice Rewards coalition we can communicate with thousands of individual caterers rewarding them for their loyalty and for using the brand leader. In addition, the more widely used Cadbury’s Hot Chocolate becomes on caterers’ menus, the more exposure we get to a whole new audience of buyers.

In this way Foodservice rewards gives us the possibility to expand our sales and customer base.

Here’s some nice coverage in The Publican, a leading UK trade magazine.

Best New Reward Product or Solution

On 08.18.07, In UK, by Tiger

BI’s UK office earnes that country’s highest accolade in the incentive and motivation industry with www.foodservicerewards.co.uk…

We’re extremely proud of our UK colleagues who earned that country’s highest accolade in the incentive and motivation industry, the 2007 Best New Reward Product or Solution.

BI’s team was recognized at a gala dinner and awards ceremony at the Royal Kensington Hotel in London.

When One Sweepstakes Prize Isn’t Enough

On 05.11.07, In Promotions, Sweepstakes, UK, by Tiger

That’s why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain’s Favourite Events…

Sometimes one sweepstakes prize just isn’t enough – that’s why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain’s Favourite Events.

With every Nescafe reward code entered, the caterer can enter a prize drawing for a “VIP package for two, including reserved seats, a champagne reception, fine dining with a complimentary bar and £300 spending money” at any one of six events.

Drive Operators to your Proprietary Properties

On 05.11.07, In Landing Pages, Manufacturers', UK, by Tiger

Young’s Foodservice cleverly integrates Foodservice rewards into their website…

“This part of our site is just for caterers who want to make more of fish.
It is designed as a forum to share information via our notice board, receive menu/recipe ideas, Academy of Seafood for staff training and even some fishy tales and gossip!” (And notice how Young’s cleverly integrates Foodservice Rewards.)

PepsiCo UK Joins the Coalition

On 05.02.07, In Manufacturers, Manufacturers, Sponsors, UK, by Tiger

“It will provide us with valuable insight about who is purchasing our Tropicana brand” says Gavin Smith, Customer Business Manager, PepsiCo UK…

“We have joined Foodservice Rewards because, for the first time, it gives us the ability to communicate with our outlets. It will provide us with valuable insight about who is purchasing our Tropicana brand, and will enable us to identify gaps and opportunities within our target market.

Additionally, and importantly, we will be able to reward our loyal customers for supporting our brand, as well as bringing new customers in and consequently rewarding them.”

Gavin Smith, Customer Business Manager, PepsiCo UK

Tate & Lyle joins foodservicerewards.co.uk

On 01.18.07, In Manufacturers, UK, by Tiger

By Appointment To Her Majesty The Queen, sugar refiners Tate & Lyle, PLC have become the seventh sponsor of Foodservice Rewards in the UK…

By Appointment To Her Majesty The Queen, sugar refiners Tate & Lyle, PLC have become the seventh sponsor of Foodservice Rewards in the UK – read their rationale for joining.

And a reminder: Germany is likely to be the next country into which the Foodservice Rewards program expands. Don’t miss out on the many benefits of being a founding sponsor, introduce us to your EU counterparts.

Foodservice Marketing