Alan Gray leads the UK Foodservice Rewards selling effort…
Alan Gray, one of our UK counterparts, starts the downhill slide into old age today: Please take a moment to tease him ;-)
If you haven’t at the pleasure of meeting Alan, he’s responsible for the many UK sponsors including iconic bands like Cadbury that have joined the British version of Foodservice Rewards.
Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.
Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.
The UK office cleverly designed this press kit, available at foodservicerewards.info…
The UK launch of FSR was, as they say across the pond, “smashing” – which got great coverage in The Publican, the UK’s equivalent of Nation’s Restaurant News.
Note also the clever virtual press kit created by BI’s UK office at www.foodservicerewards.info. Use the login: demo and the password: demo to access all of the site’s features.
About 40 people will be attending the UK FSR launch meeting to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout…
The UK office is more creative:
Look at this campaign inviting prospects and the trade press to tomorrow’s UK launch of FSR at the ultra-hip London restaurant, Quod.
It consisted of three waves:
1) A grapefruit mailed with a “keep your eyes peeled” sticker and the date written on the peel in black marker – no other details
2) A teaser invitation sent via e-mail with a few more details
3) This grapefruit shaped printed mailer with all event details
About 40 people will be attending to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout.
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