Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
We have launched a promotion that will entail a monthly drawing where program participants can win 10,000 points in honor of our anniversary…
As you are all aware, Foodservice Rewards is celebrating our 10 year anniversary this year!
We have launched a promotion that will entail a monthly drawing where program participants can win 10,000 points in honor of our anniversary. For every month that an operator enters a product code into their account they will get entered into that month’s drawing.
We are communicating the promotion (and winners) via our website homepage via the Story Tool, social networking sites and via our ExtraPoints Newsletter. We will also be promoting this on program collateral, eblasts and at trade shows. Please feel free to let sponsors know about it and to promote it as well.
The intent of this initiative is to promote that FSR is turning 10, and to help increase the number of codes being entered as well as the frequency that codes are entered.
MARTY MALLEY
Marketing Manager | Coalition Marketing Group
Chicago in Style – sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation…
With 5 sponsor-hosts, Foodservice Rewards (FSR) would like provide a shared Foodservice Rewards Limousine Service at NRA. This stretch limo can accommodate up to 10 people and will be branded with the FSR logo and all sponsor logos. FSR will manage all of the NRA scheduling and communication including promotion of the the FSR Limousine Service pre-show via www.foodservicerewards.com, eblast, eNewsletter and the foodservice community www.foodservicerewards.org.
Benefits for Sponsor Hosts:
· A great way to show appreciation and VIP treatment to valued customers at NRA
· One-on-One Limo time to engage with important customers away from the show floor
· Brand exposure throughout the city for 3 days during NRA - a great way to really stand out!
· Transport customers to McCormick Place, dinners, receptions and other events
Limousine hosts can book up to 4 pre-arranged pick-ups for your customers. Other pre-arrange pick-ups would be available based up on availability and the number of hosting sponsors. During any downtime, the driver, along with an FSR brand ambassador, will circle the city and offer NRA attendees FREE LIMO RIDES to and from the preferred hotels and McCormick Place. The FSR brand ambassador will be armed with program information and bonus point cards for operators. FSR will also offer special promotions to those operators who utilize the limousine service.
What a great way to engage operators during the largest foodservice event in the industry!
Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products…
When listening to the webinar entitled “The Three P’s of a successful Foodservice Product Intro” from AFDR, I was reminded how difficult it is to rely on the DSR to drive new products for a manufacturer. There are thousands of products available, but only 950 annually drive 80% of a typical DSR’s volume. The webinar offered the following 3-P’s to help DSR’s successfully sell your new products (see chart).
The speakers suggest that neither a foodservice broker nor manfacturer representative can possibly visit the 450,000 or so independent operators that drive sales on the “street”. That is why sponsors of Foodservice Rewards can use our communication tools including the bi-weekly enewsletter to build awareness at the independent operator so they request the new products from their DSR!
Rich’s touts Foodservice Rewards participation in small ad space…
There is no Silver Bullet in marketing, no quick fixes or one-time wonders. It’s about working hard every day. It’s about having a plan and working it, long after you’re tired of the plan. Foodservice Rewards provides a number of tools to help you roll up your sleeves, work your plan, get sweaty, and measure your efforts as you connect with operators. It’s an ongoing process of testing — measuring — changing…testing — measuring — changing…testing— measuring — changing. Well, you get the point.
Sponsors often ask, “How do we ensure great results?” Now, thanks to John Neupauer, the Foodservice Rewards best practices are outlined and provide many answers to this question. For our purposes, best practices are defined as program activities that have demonstrated strong, positive results over time and across multiple sponsors.
Each best practice in this document includes three components:
What is is?
Why is it important?
How do we implement it?
Read on and you too will discover the Foodservice Rewards best practices…
Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!
In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!
Front
PR
PR
Eblast
Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…
The Goal Stretch promotion is one of the most effective means of increasing your case growth. This type of promotion encourages existing operators to purchase MORE of an existing product. For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:
1. Add a new product to their menu,
2. Run a special of the week/month using participating products,
3. Use the same product for multiple applications.
Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3. It’s also a great education on their product’s versatility.
Advance Foods promotes Foodservice Rewards participation using “Peel” creative and enrollment bonus
Operators logging onto the Advance Foods website can “peel” back any page and view a Foodservice Rewards “proud sponsor” label.
A “click” onto the label then provides a pop-up box to the “promotions” page on the Advance website where visitors receive more information about Foodservice Rewards as well as a bonus code for enrolling in the program.
Kudos to Advance for showcasing their participation in Foodservice Rewards! Remember, Foodservice Rewards will fund bonus points on behalf of any sponsor who wants to promote enrollment.
Goodbye 10-page enewsletters! Single screen viewing for all promotions is here…
Foodservice Rewards uses the biweekly enewsletter to communicate all promotions that foodservice operators are eligible for. Multiple versions are created based upon the selected operator targets of the participating sponsors.
The new enewsletter design is simplified and concise. It allows all sponsor promotions to be viewed on a single screen and contains additional space to communicate special offers. Today, when an operator clicks on a promotion shown on the enewsletter, then they are directed to www.foodservicerewards.com to log into their account where the full promotions are available (and sortable) on their individual “My Promotions” page.
Both Foodservice Rewards sponsors and participating operators will be pleased!
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