Maybe this great woman will win a trip to Napa!
The instant win promotion seems to be on our operator’s minds! Here’s what Larkin said…
I always try to order products from sponsors that are in Foodservice Rewards so I can get more stickers, especially now that I can win a trip to Napa Valley! I try to save up my points and redeem them once a year to get something nice for my wife.
Larkin Tribou
Larkin’s Famous Subs
Orlando, FL
The word is out! FSR Mobile App is a success…
Both the iphone and Android versions of the Foodservice Rewards mobile scanning application launched in the first quarter. The Foodservice Rewards team is spreading the word at shows, the enewsletters, our social site, and through our magazine partners…see below:
Operators are loving the new app…here’s a few posts from our Foodservice Community on facebook…
More examples of Integrated Marketing, specifically print advertising…
It’s easy to do…Sponsors leverage their Foodservice Rewards participation through-out their industry communications, especially advertising. Here’s some 2012 examples of the Foodservice Rewards logo integrated into trade advertising (see bugs lower right or left)…
Sara Lee
AdvancePierre
Sara Lee
Here’s what some operators are saying about the instant win promotion…
I just wanted to say what a great partnership we have between Food Service Rewards and our two stores. I operate
both Hilltop and Promenade Red Apple Markets. Over the past several years our service deli departments have collected Food Service Reward points. We have used the points in many ways. A few examples of what we have used the point for are - donations to community organizations and schools, annual events such as our Easter Egg Hunt and Open House, rewarding employees, and company equipment. I’m really excited to be an Instant Win prize winner!!! The nice Olympus digital camera I won will be put to good use. Thanks again,
Dean Hasegawa, General Manager
Hilltop and Promenade Red Apple Markets, Seattle, WA
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I’m very excited and honored to be one of Foodservice Rewards Instant Winners!! I really like the new contest promoting fantastic gifts & prizes for each entry and I definitely would like to be the Grand Prize Winner for the Napa Valley Trip for two.
Kelvin Harris, Director of Foodservices
Aramark Corp - Loganville, GA
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When I first started collecting stickers, I went to the website and 2 of the first things I saw were TOMs shoes and TIFFANY jewelry (um, 2 of my favorite things!!) Are you serious?!? I can type in this little code and get stuff?!? Just when I think it could not get better, you call and tell me we had won an entire case of Krusteaz from your Instant Win promotion. If I can’t have a pair of TOMs or TIFFANY jewelry, double chocolate cake is the next best thing! And I can share that with the rest of the staff. Thank you for my Instant Win prize!!! And my staff thanks you more!!
Tara Black, General Manager
Zaxby’s – Summerville SC
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I was amazed to be an instant winner. Krusteaz mixes are always a great consistent product!
Sky Toda-Peters, Sous Chef
Sky Chefs - Seatac, WA
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I was so surprised that I won an iPod in your Instant Win Contest!!! I just love it! We have been able to get so many items through Foodservice Rewards. I have been able to get a DVD player, some stainless pots and pans and SO MUCH MORE. Thanks Foodservice Rewards! You’re the best!!!
Hugh Asher, Buyer/Purchaser
Norton Suburban Hospital- Louisville, KY
Foodservice Rewards is running a new type of promotion to surprise and delight operators…
From April 15th-October 15th, when operators enter their foodservice reward codes, randomly selected INSTANT WINNERS will be notified via a pop-up message. The pop-up message will include the award details (prize, shipping, etc…). In addition, every time an operator enters a reward code during the promotional period, they will receive one entry to the grand prize drawing for a trip for two to Napa Valley, California. Both Krusteaz Professional and Butterball are among the sponsors who contributed prizes for the promotion.
Foodservice Rewards will be communicating the promotion and winner updates via eblasts (see below), the story tool on www.foodservicerewards.com (see above), a microsite, Foodservice Community and the enewsletter. Foodservice Rewards telemarketing teams will also be reaching out directly to operators via telephone and emails.
eblast
FSR mobile app usage is on the rise and the app store reviews are overwhelmingly positive…
An off week eblast went out on Wednesday announcing the FSR mobile app. Since then, 10,000+ codes were entered on and nearly another 10,000 yesterday. The participants using it also went from 70 per day on average to over 500.
Pareto Principle holds true with Foodservice Rewards…
Pierce reviewed their experience with tracking MVO’s at the September sponsor meeting. Here’s a few additional communication examples from Sara Lee and Nestle’ Professional Canada.
Foodservice Rewards Poem????
The attached poem with magnetized back was delivered with a roll of Foodservice Rewards labels to sponsor prospects last Fall to draw attention to the program and remind branded manufacturers of the numerous benefits that sponsorship can bring.
College and University Operators to engage with AdvancePierre, Krusteaz, and Foodservice Rewards at the regional conferences…
The National Association of College & University Food Services (NACUFS) is divided into six distinct regions. Annually, each region hosts their own conference in the February-March timeframe. The regional conferences are well attended and provide a great opportunity to get to know the decision-makers in this brand-friendly segment. This year, Foodservice Rewards is partnering with AdvancePierre and Krusteaz to engage operators and promote college operator’s ability to redeem points for travel to the National Conference July 11th-14th in Boston. The conference, “Revolutionary Thinking”, will also be the site of the Foodservice Rewards second annual Free & Easy Party.
Pierce, Points, Pizza…
Pierce hosted Foodservice Rewards in their booth at Pizza Expo March 13-15th in Las Vegas. Last year, the event had over 6,400 attendees. The Pierce/Foodservice Rewards partnership drove traffic to the Pierce booth and new enrollments for Foodservice Rewards. A pre-show eblast with details was delivered to both existing Foodservice Rewards members and to operators from the Pierce 2011 Pizza Expo lead list. Below is the sign that promoted the excitement on the show floor and a picture of the Foodservice Rewards area of the Pierce booth.
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