More examples of Integrated Marketing, specifically print advertising…
It’s easy to do…Sponsors leverage their Foodservice Rewards participation through-out their industry communications, especially advertising. Here’s some 2012 examples of the Foodservice Rewards logo integrated into trade advertising (see bugs lower right or left)…
Sara Lee
AdvancePierre
Sara Lee
Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Rich’s touts Foodservice Rewards participation in small ad space…
Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!
In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!
Front
PR
PR
Eblast
Foodservice spending on advertising has declined in recent years, but trade advertising can still be an effective part of your marketing mix as it is for the current Foodservice Rewards ad campaign.
The foodservice market is mature. Pressure continues from distributors to investment spend in their “marketing” programs with limited deliverables on sales growth or transaction/customer information sharing. Manufacturers should be investing to reach operators directly and participation in Foodservice Rewards provides a targeted and measurable vehicle to learn who your customers are and what they are purchasing. Yet, advertising can still be a powerful part of a marketing mix for driving awareness and ultimately sales to the end-user operator. Foodservice Rewards benchmarked initial awareness and usage of the program using an add-on question to a traditional ad study survey through Food Management & Restaurant Hospitality magazines in January and February of 2010. After a mere four ads were run in each publication as a supplement our existing marketing efforts, the awareness and usage reported in the August benchmark studies for both magazines was measurably higher. Click links for actuals. Benchmark Jan-Aug FM 2010 Benchmark Feb-Aug RH 2010
Bunge ad showcases Foodservice Rewards graphic…
Bunge, the oil experts, have launched a new ad that showcases their strengths and Foodservice Rewards participation. Remember, Foodservice Rewards will also fund a 250 point bonus code for inclusion in any sponsor ads that encourages new operator enrollments.
Foodservice Rewards interview at the 2010 NRA Show…
News from the NRA Show floor included Mike Sanson, Editor of Restaurant Hospitality Magazine, interviewing Tiger Beaudoin.
The video is being hosted on the Restaurant Hospitality website as well as being emailed out to all Restaurant Hospitality and Food Management enewsletter subscribers.
Great exposure for Foodservice Rewards – a program that delivers for the operator and manufacturer.
Reward code labels marked “free” define this summer’s Sticker Shock campaign…
Nestle and Goodman Fielder launch Foodservice Rewards “Down Under” with this clever ad and PR campaign…
We’re excited to see Foodservice Rewards grow globally thanks to long time sponsors such as Nestle Professional Australia and new sponsors such as Goodman Fielder.
As this clever print ad demonstrates, you don’t always have to resort to stock foodservice photography + note the super coverage in the resulting launch article.
Their launch seminar promised a “Transformation of Foodservice Sales & Marketing Practices” which isn’t hyperbole.
When one goes from no visibility to operator purchases to x-ray vision + a decoder ring, it literally transforms the business to one that can use direct marketing effectively to reach street operators to understand and manage their purchase life cycles.
Kraft makes the most of their GPO relationships, leveraging this organization’s newsletter to reach 2,600 health care members…
Here’s a great example of a sponsor leveraging their relationship with HPS to reach its 2,600 health care members via the organization’s newsletter. (Click on the image to see the whole newsletter.)
Reminder: When organizations let you offer bonus points in their newsletters or advertising, we’ll fund up to 500 points in the form of an enrollment code, and you get the “halo effect” for bringing their members additional value.
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