<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Foodservice Marketing &#187; Direct Mail</title>
	<atom:link href="http://www.foodservicemarketing.com/category/promotions/direct-mail/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
	<lastBuildDate>Mon, 06 Feb 2012 22:20:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Kelloggs Canada Gets Off to a Great Start</title>
		<link>http://www.foodservicemarketing.com/kelloggs-canada/</link>
		<comments>http://www.foodservicemarketing.com/kelloggs-canada/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 02:16:47 +0000</pubDate>
		<dc:creator>Aaron Thompson</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Gift Cards]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Kellogg]]></category>
		<category><![CDATA[Kellogg's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2682</guid>
		<description><![CDATA[Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/kelloggs-canada-live/' rel='bookmark' title='Permanent Link: Kellogg&#8217;s Canada Live!'>Kellogg&#8217;s Canada Live!</a> <small>Kellogg's Canada launched their cereal portfolio participation in Canada today, supported...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-canada-launch-materials/' rel='bookmark' title='Permanent Link: Nestle Canada Launch Materials'>Nestle Canada Launch Materials</a> <small>The Canadian launch of Foodservice Rewards at the International Food and...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/' rel='bookmark' title='Permanent Link: Nestle Customers Go for the Gold'>Nestle Customers Go for the Gold</a> <small>Nestle's customers are going for the gold......</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/kelloggs-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestle Customers Go for the Gold</title>
		<link>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/</link>
		<comments>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/#comments</comments>
		<pubDate>Wed, 26 May 2010 21:26:53 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Banners]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2227</guid>
		<description><![CDATA[Nestle's customers are going for the gold...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/goal-stretch-best-practice/' rel='bookmark' title='Permanent Link: Goal Stretch &#8211; Best Practice'>Goal Stretch &#8211; Best Practice</a> <small>Nestle' enewsletter demonstrates multiple applications for same product...Important when running a...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/' rel='bookmark' title='Permanent Link: Nestle Offers Tips For Motivating Employees'>Nestle Offers Tips For Motivating Employees</a> <small>Nestle' leverages Foodservice Rewards in their enewsletter to operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/lean-cuisine-non-buyer-conversion/' rel='bookmark' title='Permanent Link: Lean Cusine Non-Buyer Conversion Promotion'>Lean Cusine Non-Buyer Conversion Promotion</a> <small>Communicated exclusively via digital marketing, this clever Nestlé promotion netted "a...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distributors focus on private label to increase</title>
		<link>http://www.foodservicemarketing.com/distributors-focus-on-private-label-to-increase/</link>
		<comments>http://www.foodservicemarketing.com/distributors-focus-on-private-label-to-increase/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:35:11 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Technomic]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1532</guid>
		<description><![CDATA[Distributors focus on private label to increase according to this <b>Technomic report</b>...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/usf-to-increase-focus-on-private-brands/' rel='bookmark' title='Permanent Link: USF to increase focus on private brands'>USF to increase focus on private brands</a> <small>US Foodservice "has targeted an increase in its private brands penetration...</small></li>
<li><a href='http://www.foodservicemarketing.com/13-of-consumers-willing-to-pay-more-for-private-label/' rel='bookmark' title='Permanent Link: 1/3 Willing to Pay More for Private Label'>1/3 Willing to Pay More for Private Label</a> <small>Nearly three-quarters of U.S. consumers agree private label brands are good...</small></li>
<li><a href='http://www.foodservicemarketing.com/interesting-label-on-label-solution/' rel='bookmark' title='Permanent Link: Interesting Label-on-Label Solution'>Interesting Label-on-Label Solution</a> <small>Double-labeling and rewinding is a creative potential solution for products sold...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/distributors-focus-on-private-label-to-increase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>30,000 Incremental Cases, Wow</title>
		<link>http://www.foodservicemarketing.com/30000-incremental-cases-wow/</link>
		<comments>http://www.foodservicemarketing.com/30000-incremental-cases-wow/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 13:15:42 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[K&P Seafood]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1482</guid>
		<description><![CDATA[We tiered the promotions based on past redemption history so that we would pay out for incremental purchases...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/2006-promotion-roi-results-are-in/' rel='bookmark' title='Permanent Link: 2006 promotion ROI results are in!'>2006 promotion ROI results are in!</a> <small>Foodservice Rewards manufacturers ran 82 promotions last year. 88% had a...</small></li>
<li><a href='http://www.foodservicemarketing.com/welcome-sandy-younger/' rel='bookmark' title='Permanent Link: Welcome Sandy Younger!'>Welcome Sandy Younger!</a> <small>Sandy Younger comes to BI with 15+ years experience in marketing...</small></li>
<li><a href='http://www.foodservicemarketing.com/sponsor-update-savannah-meeting-more/' rel='bookmark' title='Permanent Link: Sponsor Update: Savannah Meeting &#038; More&#8230;'>Sponsor Update: Savannah Meeting &#038; More&#8230;</a> <small>Sponsor meeting update + Most Valuable Operators + communication strategies in...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/30000-incremental-cases-wow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2,000,000 Point Bonanza</title>
		<link>http://www.foodservicemarketing.com/2000000-point-bonanza/</link>
		<comments>http://www.foodservicemarketing.com/2000000-point-bonanza/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 22:14:18 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1407</guid>
		<description><![CDATA[Kraft's creative mail drop supports their latest <b>2,000,000 point</b> bonanza...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/' rel='bookmark' title='Permanent Link: Nestle Customers Go for the Gold'>Nestle Customers Go for the Gold</a> <small>Nestle's customers are going for the gold......</small></li>
<li><a href='http://www.foodservicemarketing.com/distributors-focus-on-private-label-to-increase/' rel='bookmark' title='Permanent Link: Distributors focus on private label to increase'>Distributors focus on private label to increase</a> <small>Distributors focus on private label to increase according to this Technomic...</small></li>
<li><a href='http://www.foodservicemarketing.com/the-worlds-most-respected-companies/' rel='bookmark' title='Permanent Link: The World&#8217;s Most Respected Companies'>The World&#8217;s Most Respected Companies</a> <small>Two of world's most respected companies participate in Foodservice Rewards......</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/2000000-point-bonanza/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hormel&#8217;s Excellent Brochure</title>
		<link>http://www.foodservicemarketing.com/hormels-excellent-brochure/</link>
		<comments>http://www.foodservicemarketing.com/hormels-excellent-brochure/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 21:47:52 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Hormel]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1399</guid>
		<description><![CDATA["Earn maximum points by filling your menu with Hormel Foods," reads this <b>excellent brochure...</b>  


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/help-your-sales-people-help-you/' rel='bookmark' title='Permanent Link: Help Your Sales People Help You'>Help Your Sales People Help You</a> <small>"...so send me a list of all the items that Sysco...</small></li>
<li><a href='http://www.foodservicemarketing.com/items-we-have-ordered-have-been-of-excellent-quality/' rel='bookmark' title='Permanent Link: &#8220;Items ordered have been of excellent quality&#8221;'>&#8220;Items ordered have been of excellent quality&#8221;</a> <small>"We search out the products that offer Foodservice Rewards and tend...</small></li>
<li><a href='http://www.foodservicemarketing.com/i-wasnt-too-impressed-until/' rel='bookmark' title='Permanent Link: &#8220;I Wasn&#8217;t Too Impressed Until&#8230;&#8221;'>&#8220;I Wasn&#8217;t Too Impressed Until&#8230;&#8221;</a> <small>"When I first heard of Foodservice Rewards, I wasn't too impressed...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/hormels-excellent-brochure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make the Most of Your Trade Show Investment</title>
		<link>http://www.foodservicemarketing.com/making-the-most-of-your-trade-show-booth-investment/</link>
		<comments>http://www.foodservicemarketing.com/making-the-most-of-your-trade-show-booth-investment/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 17:57:35 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[Hormel]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=711</guid>
		<description><![CDATA[Using a clever <b>pre-show mailer like Hormel's</b> helps maximize your trade show booth investment + operator feedback from NACUFS...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/its-similar-to-the-old-green-stamps/' rel='bookmark' title='Permanent Link: It&#8217;s Similar to the Old &#8220;Green Stamps&#8221;'>It&#8217;s Similar to the Old &#8220;Green Stamps&#8221;</a> <small>My staff collects the Reward Code labels in a way similar...</small></li>
<li><a href='http://www.foodservicemarketing.com/we-can-get-nice-gifts-for-a-little-bit-of-work/' rel='bookmark' title='Permanent Link: &#8220;We can get nice gifts for a little bit of work&#8221;'>&#8220;We can get nice gifts for a little bit of work&#8221;</a> <small>"Food Service Rewards is a great reward for Operators of Food...</small></li>
<li><a href='http://www.foodservicemarketing.com/elevating-your-game-from-trade-spend-to-trade-investment/' rel='bookmark' title='Permanent Link: Elevating your Game from Trade Spend to Trade Investment'>Elevating your Game from Trade Spend to Trade Investment</a> <small>This fascinating report is a speedy introduction to the major issues...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/making-the-most-of-your-trade-show-booth-investment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communication Specificatons</title>
		<link>http://www.foodservicemarketing.com/communication-specificatons/</link>
		<comments>http://www.foodservicemarketing.com/communication-specificatons/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 16:00:00 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>
		<category><![CDATA[Gift Cards]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com.s26661.gridserver.com/2007/04/19/communication-specificatons/</guid>
		<description><![CDATA[Been wondering where to find the <b>technical specs for banners, images, graphics and more?</b>


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/automated-labeling-at-work/' rel='bookmark' title='Permanent Link: Automated labeling at work'>Automated labeling at work</a> <small>"no major issues to report, just some expected minor learning curves...</small></li>
<li><a href='http://www.foodservicemarketing.com/fear-of-labeling-move-past-that/' rel='bookmark' title='Permanent Link: Fear of labeling? &#8220;Move past that!&#8221;'>Fear of labeling? &#8220;Move past that!&#8221;</a> <small>According to Schwan's supply chain specialists "The labels are easy to...</small></li>
<li><a href='http://www.foodservicemarketing.com/new-label-design-shipping/' rel='bookmark' title='Permanent Link: Now Shipping: New Label Design'>Now Shipping: New Label Design</a> <small>New label designs are being shipped......</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/communication-specificatons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eMail Non-Delivery Rates at 19.6%</title>
		<link>http://www.foodservicemarketing.com/email-non-delivery-rates-at-196/</link>
		<comments>http://www.foodservicemarketing.com/email-non-delivery-rates-at-196/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 17:00:00 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com.s26661.gridserver.com/2007/04/06/email-non-delivery-rates-at-196/</guid>
		<description><![CDATA[Twenty percent of <b>permission-based email</b> did not get delivered as intended during the first half of 2006...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/16-ways-to-improve-email-open-rates/' rel='bookmark' title='Permanent Link: 16 Ways to improve eMail Open Rates'>16 Ways to improve eMail Open Rates</a> <small>Here are 16 ways to improve eMail open rates. We&#8217;re also...</small></li>
<li><a href='http://www.foodservicemarketing.com/welcome-emails-new-creativ/' rel='bookmark' title='Permanent Link: Welcome Emails: New Creative'>Welcome Emails: New Creative</a> <small>The new, improved onboarding process features better creative, videos......</small></li>
<li><a href='http://www.foodservicemarketing.com/event-based-communications-now-easier/' rel='bookmark' title='Permanent Link: Event-based communications &#8211; now easier!'>Event-based communications &#8211; now easier!</a> <small>These personalized Unilever print-on-demand postcards are and excellent example of "event...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/email-non-delivery-rates-at-196/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Refer and Earn Direct Mail</title>
		<link>http://www.foodservicemarketing.com/refer-and-earn-direct-mail/</link>
		<comments>http://www.foodservicemarketing.com/refer-and-earn-direct-mail/#comments</comments>
		<pubDate>Sat, 24 Mar 2007 14:13:00 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Telemarketing]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com.s26661.gridserver.com/2007/03/24/refer-and-earn-direct-mail/</guid>
		<description><![CDATA[Results of this direct mail campaign are leading us to favor <b>telemarketing to the C&#038;U segment</b>...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/direct-mail-to-support-your-sweepstakes/' rel='bookmark' title='Permanent Link: Direct mail to support your sweepstakes'>Direct mail to support your sweepstakes</a> <small>P&amp;G&#8217;s Stop the Grease, Start your Engines Sweepstakes is an excellent...</small></li>
<li><a href='http://www.foodservicemarketing.com/12-response-rate-to-direct-mail-wow/' rel='bookmark' title='Permanent Link: 12% response rate to direct mail? Wow.'>12% response rate to direct mail? Wow.</a> <small>Ever wonder if operators read your expensive direct mail creations? Add...</small></li>
<li><a href='http://www.foodservicemarketing.com/social-networking-at-foodservicerewardsorg/' rel='bookmark' title='Permanent Link: Social Networking at Foodservicerewards.ORG'>Social Networking at Foodservicerewards.ORG</a> <small>foodservicerewards.ORG is the new social networking component were testing as a...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/refer-and-earn-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

