Code Entry Reminder Campaign

Easy 3 Step Process Reminder to new program members…

Foodservice Rewards is launching a new email campaign this July to see if we can increase the frequency of product code entry by new FSR program members. The email reinforces the easy 3 Step Process and features the 30,000 rewards operators can earn by participating in the program.  

The target audience for this email is all new FSR program members who have not entered a product code within 30 days of enrolling in the program.  Another email reminder will be sent 60 days of enrollment if a code still has not been entered.

 

Nestle Customers Go for the Gold

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe.  Nestle’s customers are going for the gold this Spring during their Gold Points promotion

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites. 

This goal stretch promotion will put Nestle’ in the gold as well!

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Welcome Emails: New Creative

The new, improved onboarding process features better creative, videos…

Marty’s been doing great work optimizing the welcome emails as part of the new, improved operator onboarding program.

The creative above will go into effect in early June and will be accompanied by two new operator videos (How it Works and Networking Opportunities) using the foodservicerewards.tv streaming-video capabilites.

Operators will be notified of the Welcome Bonus email stream/offers on their enrollment confirmation screen, and will receive a 4th bonus point opportunity in their first Extra Points eNewsletter (50 points for taking a survey).

Please let Marty know if you have any questions/comments/suggestions.

 

What Makes an Effective eBlast?

This Unilever eBlast uses all the right elements to create a compelling call-to-action…

real_whipped_salad_dressing1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a ask your distributor rep to custom order it through DOT foods call to action in the event it’s not in stock.

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Easy as Sliced Pie

Here’s a great Sara Lee example of a new product introduction promoted via an eblast and custom landing page…

Here are all the ingredients of a successful nonbuyer trial promotion:

a solo eBlast to a select audience, combined with a custom landing page, describing the labor-saving, waste-reducing, consistency-improving benefits.

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ProGroup Service Matters Coverage

Great Foodservice Rewards coverage in Progressive Group’ July member newsletter…

“This is the Progressive Group Alliance quarterly newsletter dedicated to the Service Provider and PRO-Vision Market Programs” Writes Callie Redford.

See Foodservice Rewards’ coverage on page 4 of the July issue to all of Progressive Group’s distributor members.

In addition, here are Big Mike’s July ’08 distributor program updates:

Current Counts:

  • 340 Distributors (50 in June)
  • 2,536 Distributor Sales Reps (44 in June)
  • 3,658 New Operators (120 in June)
  • 1,130 Additional Operators Attached to DSR Accounts
  • Recent Travels/Presentations:

  • Dot Foods Show – St. Louis, MO
  • Sysco Albany Sales Meeting – Albany, NY
  • Merchants – SC Sales Meeting – Newberry, SC
  • FSA Corporate – Scottsdale, AZ
  • Pate Dawson Sales Meeting – Clinton, NC
  • Martin Brothers Sales Meeting – Cedar Rapids, IA
  • Ettline Foods Show – York, PA
  • News:

    Golbon: Offered to have us at their member trade show and featured on their newsletter

    Federated: Conversations continue

    Food Services of America: Met on 6/19. Great feedback. They want to roll the DSR program out to all DSRs at all 12 houses and back it through corporate communications

    Institutional Food House (#14 in the US) and Sysco Pittsburgh joined FSR

    P&G has decided to offer local distributor promos to their Tier A distributors

    Nestle Canada DSR promotion from 4/1-6/30/08 resulted in a significant increase in participating operators and incremental cases redeemed

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    P&G’s Batter Up Promotion

    P&G’s “Batter Up” promotion cleverly promotes cross-portfolio purchases via a “double, triple, home run” theme…

    See P&G’s clever Baseball themed promotion with Double, Triple & Home Run points for cross-portfolio purchases.

    In particular, check out the custom landing page and corresponding DSR Incentive on the PGPro.com web page being promoted via banners & email.

    Rate this promotion: 1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.80 out of 5) Loading ... Loading ...

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    Lean Cusine Non-Buyer Conversion Promotion

    Communicated exclusively via digital marketing, this clever Nestlé promotion netted “a number of Big Fish that our sales teams will definitely be following up with” according to Lee Guss…

    lean_cuisine_conversion.jpgWrites Lee Guss, Manager, Relationship Marketing with Nestle Professional, “This promotion has been quite successful in generating new first-time buyers. It was exclusively communicated via digital marketing – e-mail from NestleProfessional.com, the FSR Extra Points eNewsletter, and a promotion landing page on NestleProfessional.com. So far we’ve had 200 operators qualify for bonus points in 60 days, including a number of Big Fish that our sales teams will definitely be following up with.”

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    Are You A Regular Buyer? 1st Time Buyer?

    Solo eBlasts like this one from King and Prince are a great way to reward existing buyer while attracting new ones…

    King and Prince uses great promotional copy:

    Are you a regular buyer? Then check out the awesome bonus opportunities available below! First time buyer? We have points for you, too!

    in this eblast communicating a volume bonus and trial offer. Reminder, these “special offer” e-communications are available on the week between our bi-monthly extra points e-newsletter mailings.

    Contact your Coalition Manager for availability.

     

    Are You Tuning Your Message to the Times?

    Basic American Foods cleverly adjusts their marketing message to tough economic times in this excellent example of…

    menunomics.gifFoodservice Rewards gives you the opportunity to communicate with your operators regularly – and that’s doubly important in tough economic times.

    Here’s a perfect example from Basic American Foods of tuning your message:

  • Cut costs not quality
  • Elevate perceived value not expenses
  • Trim operational costs, increase efficiency
  • Rate this strategy: 1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.50 out of 5) Loading ... Loading ...

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