Email | Foodservice Marketing

Code Entry Reminder Campaign

On 07.26.10, In Email, by Martha Malley

Easy 3 Step Process Reminder to new program members…

Foodservice Rewards is launching a new email campaign this July to see if we can increase the frequency of product code entry by new FSR program members. The email reinforces the easy 3 Step Process and features the 30,000 rewards operators can earn by participating in the program.

The target audience for this email is all new FSR program members who have not entered a product code within 30 days of enrolling in the program. Another email reminder will be sent 60 days of enrollment if a code still has not been entered.

Nestle Customers Go for the Gold

On 05.26.10, In Banners, Direct Mail, Email, Manufacturers, Promotions, by Lisa

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe. Nestle’s customers are going for the gold this Spring during their Gold Points promotion…

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites.

This goal stretch promotion will put Nestle’ in the gold as well!

What Makes an Effective eBlast?

On 06.10.09, In Email, by Tiger

This Unilever eBlast uses all the right elements to create a compelling call-to-action…

1) A compelling offer with at least a three month time frame for participation. 2) Clear product specifications, i.e. Pail, Bag-in-Box and ideally a photo. 3) Tell them where to buy it: This terrific Unilever eBlast puts it all together, including a “ask your distributor rep to custom order it through DOT foods“ call to action in the event it’s not in stock.

Easy as Sliced Pie

On 09.03.08, In Email, Landing Pages, by Tiger

Here’s a great Sara Lee example of a new product introduction promoted via an eblast and custom landing page…

Here are all the ingredients of a successful nonbuyer trial promotion:

a solo eBlast to a select audience, combined with a custom landing page, describing the labor-saving, waste-reducing, consistency-improving benefits.

ProGroup Service Matters Coverage

On 08.28.08, In DSR incentive, Email, by Tiger

Great Foodservice Rewards coverage in Progressive Group’ July member newsletter…

“This is the Progressive Group Alliance quarterly newsletter dedicated to the Service Provider and PRO-Vision Market Programs” Writes Callie Redford.

See Foodservice Rewards’ coverage on page 4 of the July issue to all of Progressive Group’s distributor members.

In addition, here are Big Mike’s July ’08 distributor program updates:

Current Counts:

340 Distributors (50 in June)

2,536 Distributor Sales Reps (44 in June)

3,658 New Operators (120 in June)

1,130 Additional Operators Attached to DSR Accounts

Recent Travels/Presentations:

Dot Foods Show – St. Louis, MO

Sysco Albany Sales Meeting – Albany, NY

Merchants – SC Sales Meeting – Newberry, SC

FSA Corporate – Scottsdale, AZ

Pate Dawson Sales Meeting – Clinton, NC

Martin Brothers Sales Meeting – Cedar Rapids, IA

Ettline Foods Show – York, PA

News:

Golbon: Offered to have us at their member trade show and featured on their newsletter

Federated: Conversations continue

Food Services of America: Met on 6/19. Great feedback. They want to roll the DSR program out to all DSRs at all 12 houses and back it through corporate communications

Institutional Food House (#14 in the US) and Sysco Pittsburgh joined FSR

P&G has decided to offer local distributor promos to their Tier A distributors

Nestle Canada DSR promotion from 4/1-6/30/08 resulted in a significant increase in participating operators and incremental cases redeemed