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	<title>Foodservice Marketing &#187; Email</title>
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	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
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		<title>Eblast Boosts App Usage and CODES ENTERED!</title>
		<link>http://www.foodservicemarketing.com/eblast-boosts-app-usage-and-codes-entered/</link>
		<comments>http://www.foodservicemarketing.com/eblast-boosts-app-usage-and-codes-entered/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 00:01:20 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Scanners]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3410</guid>
		<description><![CDATA[FSR mobile app usage is on the rise and the app store reviews are overwhelmingly positive...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/wow-thirty-millionth-code-entered/' rel='bookmark' title='Permanent Link: Wow, Thirty Millionth Code Entered'>Wow, Thirty Millionth Code Entered</a> <small>Yesterday, the 30,000,000th reward code was entered by Jim Oliver&#8217;s Smoke...</small></li>
<li><a href='http://www.foodservicemarketing.com/almost-four-million-codes-claimed/' rel='bookmark' title='Permanent Link: Almost <em>fourty million</em> codes claimed'>Almost <em>fourty million</em> codes claimed</a> <small>Enter the prize drawing by guessing when the 40 millionth Foodservice...</small></li>
<li><a href='http://www.foodservicemarketing.com/mailed-in-codes-still-less-than-5-of-total/' rel='bookmark' title='Permanent Link: Mailed-in codes: Still less than 5% of total'>Mailed-in codes: Still less than 5% of total</a> <small>While 50,000 reward codes per month get mailed to our Eden...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goal Stretch &#8211; Best Practice</title>
		<link>http://www.foodservicemarketing.com/goal-stretch-best-practice/</link>
		<comments>http://www.foodservicemarketing.com/goal-stretch-best-practice/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 21:10:31 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3012</guid>
		<description><![CDATA[Nestle' enewsletter demonstrates multiple applications for same product...Important when running a Goal Stretch promotion...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/' rel='bookmark' title='Permanent Link: Nestle Customers Go for the Gold'>Nestle Customers Go for the Gold</a> <small>Nestle's customers are going for the gold......</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/' rel='bookmark' title='Permanent Link: Nestle Offers Tips For Motivating Employees'>Nestle Offers Tips For Motivating Employees</a> <small>Nestle' leverages Foodservice Rewards in their enewsletter to operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/' rel='bookmark' title='Permanent Link: Newly Designed Enewsletter Launches'>Newly Designed Enewsletter Launches</a> <small>Goodbye 10-page enewsletters! Single screen viewing for all promotions is here......</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kelloggs Canada Gets Off to a Great Start</title>
		<link>http://www.foodservicemarketing.com/kelloggs-canada/</link>
		<comments>http://www.foodservicemarketing.com/kelloggs-canada/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 02:16:47 +0000</pubDate>
		<dc:creator>Aaron Thompson</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Gift Cards]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Kellogg]]></category>
		<category><![CDATA[Kellogg's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2682</guid>
		<description><![CDATA[Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/kelloggs-canada-live/' rel='bookmark' title='Permanent Link: Kellogg&#8217;s Canada Live!'>Kellogg&#8217;s Canada Live!</a> <small>Kellogg's Canada launched their cereal portfolio participation in Canada today, supported...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-canada-launch-materials/' rel='bookmark' title='Permanent Link: Nestle Canada Launch Materials'>Nestle Canada Launch Materials</a> <small>The Canadian launch of Foodservice Rewards at the International Food and...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/' rel='bookmark' title='Permanent Link: Nestle Customers Go for the Gold'>Nestle Customers Go for the Gold</a> <small>Nestle's customers are going for the gold......</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nestle Offers Tips For Motivating Employees</title>
		<link>http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/</link>
		<comments>http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 20:28:55 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Employee motivation]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Manufacturers']]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2420</guid>
		<description><![CDATA[Nestle' leverages Foodservice Rewards in their enewsletter to operators...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/six-tips-for-maximum-e-impact/' rel='bookmark' title='Permanent Link: Six tips for maximum e-impact'>Six tips for maximum e-impact</a> <small>Here&#8217;s an example of a brilliantly designed communication. Notice: 1. A...</small></li>
<li><a href='http://www.foodservicemarketing.com/are-you-a-regular-buyer-1st-time-buyer/' rel='bookmark' title='Permanent Link: Are You A Regular Buyer? 1st Time Buyer?'>Are You A Regular Buyer? 1st Time Buyer?</a> <small>Solo eBlasts like this one from King and Prince are a...</small></li>
<li><a href='http://www.foodservicemarketing.com/it-gives-us-a-way-to-reward-our-employees/' rel='bookmark' title='Permanent Link: &quot;It gives us a way to reward our employees&#8230;&quot;'>&quot;It gives us a way to reward our employees&#8230;&quot;</a> <small>57% of all U.S. Colleges and Universities, 48 in Canada 442...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Code Entry Reminder Campaign</title>
		<link>http://www.foodservicemarketing.com/code-entry-reminder-campaign/</link>
		<comments>http://www.foodservicemarketing.com/code-entry-reminder-campaign/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:53:29 +0000</pubDate>
		<dc:creator>Martha Malley</dc:creator>
				<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2358</guid>
		<description><![CDATA[Easy 3 Step Process Reminder to new program members...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/code-entry-vs-invoice-submission/' rel='bookmark' title='Permanent Link: Code Entry vs. Invoice Submission?'>Code Entry vs. Invoice Submission?</a> <small>The new code entry pages on the re-designed website are producing...</small></li>
<li><a href='http://www.foodservicemarketing.com/wow-thirty-millionth-code-entered/' rel='bookmark' title='Permanent Link: Wow, Thirty Millionth Code Entered'>Wow, Thirty Millionth Code Entered</a> <small>Yesterday, the 30,000,000th reward code was entered by Jim Oliver&#8217;s Smoke...</small></li>
<li><a href='http://www.foodservicemarketing.com/free-scanners-at-1000th-code/' rel='bookmark' title='Permanent Link: Free scanners at 1,000th code?'>Free scanners at 1,000th code?</a> <small>"You don't track invoices, so it's easier to earn rewards than...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/code-entry-reminder-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestle Customers Go for the Gold</title>
		<link>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/</link>
		<comments>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/#comments</comments>
		<pubDate>Wed, 26 May 2010 21:26:53 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Banners]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2227</guid>
		<description><![CDATA[Nestle's customers are going for the gold...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/goal-stretch-best-practice/' rel='bookmark' title='Permanent Link: Goal Stretch &#8211; Best Practice'>Goal Stretch &#8211; Best Practice</a> <small>Nestle' enewsletter demonstrates multiple applications for same product...Important when running a...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/' rel='bookmark' title='Permanent Link: Nestle Offers Tips For Motivating Employees'>Nestle Offers Tips For Motivating Employees</a> <small>Nestle' leverages Foodservice Rewards in their enewsletter to operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/lean-cuisine-non-buyer-conversion/' rel='bookmark' title='Permanent Link: Lean Cusine Non-Buyer Conversion Promotion'>Lean Cusine Non-Buyer Conversion Promotion</a> <small>Communicated exclusively via digital marketing, this clever Nestlé promotion netted "a...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome Emails: New Creative</title>
		<link>http://www.foodservicemarketing.com/welcome-emails-new-creativ/</link>
		<comments>http://www.foodservicemarketing.com/welcome-emails-new-creativ/#comments</comments>
		<pubDate>Thu, 20 May 2010 23:23:00 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[.com]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2238</guid>
		<description><![CDATA[The new, improved onboarding process features better creative, videos...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/' rel='bookmark' title='Permanent Link: Nestle Offers Tips For Motivating Employees'>Nestle Offers Tips For Motivating Employees</a> <small>Nestle' leverages Foodservice Rewards in their enewsletter to operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/' rel='bookmark' title='Permanent Link: Newly Designed Enewsletter Launches'>Newly Designed Enewsletter Launches</a> <small>Goodbye 10-page enewsletters! Single screen viewing for all promotions is here......</small></li>
<li><a href='http://www.foodservicemarketing.com/100-million-codes/' rel='bookmark' title='Permanent Link: 100 Millionth Code? Place Your Bets'>100 Millionth Code? Place Your Bets</a> <small>Time to start the betting pool: When will the 100 millionth...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/welcome-emails-new-creativ/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Makes an Effective eBlast?</title>
		<link>http://www.foodservicemarketing.com/what-makes-an-effective-eblast/</link>
		<comments>http://www.foodservicemarketing.com/what-makes-an-effective-eblast/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 21:40:30 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Dot]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=1321</guid>
		<description><![CDATA[This <b>Unilever eBlast</b> uses all the right elements to create a compelling call-to-action... 


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/salesforce-stock-lists/' rel='bookmark' title='Permanent Link: Salesforce Stock Lists'>Salesforce Stock Lists</a> <small>A perfect example of initiative: This Unilever salesperson has created custom...</small></li>
<li><a href='http://www.foodservicemarketing.com/dot-banner-on-fsr/' rel='bookmark' title='Permanent Link: Dot Banner on FSR'>Dot Banner on FSR</a> <small>This Dot Foods banner on the DSR and distributor portion of...</small></li>
<li><a href='http://www.foodservicemarketing.com/best-practices-continued/' rel='bookmark' title='Permanent Link: Best Practices, Continued'>Best Practices, Continued</a> <small>Response to Unilever's direct mail: "My employees know if I find...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/what-makes-an-effective-eblast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easy as Sliced Pie</title>
		<link>http://www.foodservicemarketing.com/easy-as-sliced-pie/</link>
		<comments>http://www.foodservicemarketing.com/easy-as-sliced-pie/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 19:59:27 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Sara Lee]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=762</guid>
		<description><![CDATA[Here's a great <b>Sara Lee example</b> of a new product introduction promoted via an eblast and custom landing page...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/launching-a-new-product-email-works/' rel='bookmark' title='Permanent Link: Launching a new product? Email works'>Launching a new product? Email works</a> <small>Here&#8217;s a great example from Schwan&#8217;s Foodservice of how to maximize...</small></li>
<li><a href='http://www.foodservicemarketing.com/pgs-batter-up-promotion/' rel='bookmark' title='Permanent Link: P&#038;G&#8217;s Batter Up Promotion'>P&#038;G&#8217;s Batter Up Promotion</a> <small>P&G's "Batter Up" promotion cleverly promotes cross-portfolio purchases via a "double,...</small></li>
<li><a href='http://www.foodservicemarketing.com/combo-like-crazy/' rel='bookmark' title='Permanent Link: Combo Like Crazy'>Combo Like Crazy</a> <small>Looking to increase cross portfolio purchases? Take inspiration from Unilever's "combo...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/easy-as-sliced-pie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ProGroup Service Matters Coverage</title>
		<link>http://www.foodservicemarketing.com/progroup-service-matters-coverage/</link>
		<comments>http://www.foodservicemarketing.com/progroup-service-matters-coverage/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 18:07:59 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[DSR incentive]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[ProGroup]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=715</guid>
		<description><![CDATA[Great Foodservice Rewards coverage in <b>Progressive Group'</b> July member newsletter...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/june-distributor-update/' rel='bookmark' title='Permanent Link: June Distributor Update'>June Distributor Update</a> <small>Interested in presenting Foodservice Rewards to your sales team? Call Big...</small></li>
<li><a href='http://www.foodservicemarketing.com/progroup-show-a-success/' rel='bookmark' title='Permanent Link: ProGroup Show A Success'>ProGroup Show A Success</a> <small>Mike continues to build momentum with distributors through attendance of their...</small></li>
<li><a href='http://www.foodservicemarketing.com/february-2008-distributor-update/' rel='bookmark' title='Permanent Link: February 2008 Distributor Update'>February 2008 Distributor Update</a> <small>ProGroup progress, DOT Foods Show, & Campbell's joining the DSR program...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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