Communication Specificatons

Been wondering where to find the technical specs for banners, images, graphics and more?

Been wondering where to find the technical specs for banners, images, graphics and more? Details can be found here or on the “communication specifications” link under Fact Sheets in the right column.

 

eMail Non-Delivery Rates at 19.6%

Twenty percent of permission-based email did not get delivered as intended during the first half of 2006…

The latest Return Path study on Email Blocking and Filtering shows that twenty percent of permission-based email did not get delivered as intended during the first half of 2006. Don’t forget to support your promotions with BI’s Print-On-Demand mailers, which can be very cost-effective when used with targeted audiences.

 

Sara Lee Launch Collateral

Sara Lee’s cleverly named 1,000,000 point sweet-stakes give away supported their integrated launch campaign…

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E-mail open rates according to SYSCO

A recent SYSCO holiday e-mail message had a 36% open rate according to this article illustrating how more marketers are moving to the web to communicate with their B2B customers.

A recent SYSCO holiday e-mail message had a 36% open rate according to this article illustrating how more marketers are moving to the web to communicate with their B2B customers.

 

Versioned Enrollment Campaign

This versioned, integrated enrollment campaign to R&I’s subscriber list

We’re about to kick off a 3-version enrollment campaign to attract additional mom ‘n pop operators. It includes direct mail and e-mail offers to a list purchased from R&I.

 

Welcome Bonus

We’re having great success with the refer-a-friend feature (it’s a tight-knit foodservice community, after all…)

Here’s the newly designed welcome e-mail operators receive when they join Foodservice Rewards. We’re having great success with the refer-a-friend feature (it’s a tight-knit community, after all.)

Now, get operator data faster by participating in the welcome bonus version of the e-mail. Collect comprehensive operator information before a customer submits their first reward code from your product by offering a welcome bonus. It endears you to a prospect and also populates your direct mail and e-mail databases for independent marketing efforts. Remember, you can offer this bonus on a segment-by-segment because all customers are not created equal.”

 
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