Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products…
When listening to the webinar entitled “The Three P’s of a successful Foodservice Product Intro” from AFDR, I was reminded how difficult it is to rely on the DSR to drive new products for a manufacturer. There are thousands of products available, but only 950 annually drive 80% of a typical DSR’s volume. The webinar offered the following 3-P’s to help DSR’s successfully sell your new products (see chart).
The speakers suggest that neither a foodservice broker nor manfacturer representative can possibly visit the 450,000 or so independent operators that drive sales on the “street”. That is why sponsors of Foodservice Rewards can use our communication tools including the bi-weekly enewsletter to build awareness at the independent operator so they request the new products from their DSR!
Goodbye 10-page enewsletters! Single screen viewing for all promotions is here…
Foodservice Rewards uses the biweekly enewsletter to communicate all promotions that foodservice operators are eligible for. Multiple versions are created based upon the selected operator targets of the participating sponsors.
The new enewsletter design is simplified and concise. It allows all sponsor promotions to be viewed on a single screen and contains additional space to communicate special offers. Today, when an operator clicks on a promotion shown on the enewsletter, then they are directed to www.foodservicerewards.com to log into their account where the full promotions are available (and sortable) on their individual “My Promotions” page.
Both Foodservice Rewards sponsors and participating operators will be pleased!
The new, improved onboarding process features better creative, videos…
Marty’s been doing great work optimizing the welcome emails as part of the new, improved operator onboarding program.
The creative above will go into effect in early June and will be accompanied by two new operator videos (How it Works and Networking Opportunities) using the foodservicerewards.tv streaming-video capabilites.
Operators will be notified of the Welcome Bonus email stream/offers on their enrollment confirmation screen, and will receive a 4th bonus point opportunity in their first Extra Points eNewsletter (50 points for taking a survey).
Please let Marty know if you have any questions/comments/suggestions.
Communicated exclusively via digital marketing, this clever Nestlé promotion netted “a number of Big Fish that our sales teams will definitely be following up with” according to Lee Guss…
Writes Lee Guss, Manager, Relationship Marketing with Nestle Professional, “This promotion has been quite successful in generating new first-time buyers. It was exclusively communicated via digital marketing – e-mail from NestleProfessional.com, the FSR Extra Points eNewsletter, and a promotion landing page on NestleProfessional.com. So far we’ve had 200 operators qualify for bonus points in 60 days, including a number of Big Fish that our sales teams will definitely be following up with.”
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