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	<title>Foodservice Marketing &#187; Promotions</title>
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	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
	<lastBuildDate>Wed, 01 Feb 2012 19:21:59 +0000</lastBuildDate>
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		<title>New Sponsor &#8211; Krusteaz Professional</title>
		<link>http://www.foodservicemarketing.com/new-sponsor-krusteaz-professional/</link>
		<comments>http://www.foodservicemarketing.com/new-sponsor-krusteaz-professional/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:21:59 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[.com]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Krusteaz]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3304</guid>
		<description><![CDATA[Krusteaz Professional joins the Foodservice Rewards Coalition...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/10th-anniversary-promotion/' rel='bookmark' title='Permanent Link: 10th Anniversary Promotion'>10th Anniversary Promotion</a> <small>We have launched a promotion that will entail a monthly drawing...</small></li>
<li><a href='http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/' rel='bookmark' title='Permanent Link: Newly Designed Enewsletter Launches'>Newly Designed Enewsletter Launches</a> <small>Goodbye 10-page enewsletters! Single screen viewing for all promotions is here......</small></li>
<li><a href='http://www.foodservicemarketing.com/fsr-sponsor-free-easy-party-during-nacufs/' rel='bookmark' title='Permanent Link: FSR Sponsor &#8220;Free &#038; Easy&#8221; Party during NACUFS'>FSR Sponsor &#8220;Free &#038; Easy&#8221; Party during NACUFS</a> <small>Announcing plans to bring Foodservice Rewards Sponsors and College operators together...</small></li>
</ol>]]></description>
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		<title>10th Anniversary Promotion</title>
		<link>http://www.foodservicemarketing.com/10th-anniversary-promotion/</link>
		<comments>http://www.foodservicemarketing.com/10th-anniversary-promotion/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 23:15:54 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3230</guid>
		<description><![CDATA[We have launched a promotion that will entail a monthly drawing where program participants can  win 10,000 points in honor of our anniversary...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/new-trade-show-flyer-available/' rel='bookmark' title='Permanent Link: New Trade Show Flyer Available'>New Trade Show Flyer Available</a> <small>We've updated the one-page program description (often used at trade shows...</small></li>
<li><a href='http://www.foodservicemarketing.com/chinese-new-year-promotion/' rel='bookmark' title='Permanent Link: Chinese New Year Promotion'>Chinese New Year Promotion</a> <small>See Schwan&#8217;s clever Chinese New Year promotion in this week&#8217;s Foodservice...</small></li>
<li><a href='http://www.foodservicemarketing.com/whats-your-ac-score/' rel='bookmark' title='Permanent Link: What&#8217;s your AC Score?'>What&#8217;s your AC Score?</a> <small>A new program measure shows that on average, 50% of the...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NRA 2012 &#8211; Take a Ride with Foodservice Rewards</title>
		<link>http://www.foodservicemarketing.com/nra-2012-take-a-ride-with-foodservice-rewards/</link>
		<comments>http://www.foodservicemarketing.com/nra-2012-take-a-ride-with-foodservice-rewards/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 22:11:26 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3202</guid>
		<description><![CDATA[Chicago in Style - sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/sysco-mn-features-foodservice-rewards/' rel='bookmark' title='Permanent Link: SYSCO MN Features Foodservice Rewards'>SYSCO MN Features Foodservice Rewards</a> <small>No Show Food Shows are the latest trend among distributors trying...</small></li>
<li><a href='http://www.foodservicemarketing.com/sara-lee-foodservice-sweetens-rewards/' rel='bookmark' title='Permanent Link: Sara Lee Foodservice Sweetens Rewards'>Sara Lee Foodservice Sweetens Rewards</a> <small>We're thrilled to announce that Sara Lee Foodservice's Bakery Division has...</small></li>
<li><a href='http://www.foodservicemarketing.com/it-gives-us-a-way-to-reward-our-employees/' rel='bookmark' title='Permanent Link: &quot;It gives us a way to reward our employees&#8230;&quot;'>&quot;It gives us a way to reward our employees&#8230;&quot;</a> <small>57% of all U.S. Colleges and Universities, 48 in Canada 442...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The THREE P&#8217;s of a Successful Foodservice Product Intro</title>
		<link>http://www.foodservicemarketing.com/the-three-ps-of-a-successful-foodservice-product-intro/</link>
		<comments>http://www.foodservicemarketing.com/the-three-ps-of-a-successful-foodservice-product-intro/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 18:22:27 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Brokers]]></category>
		<category><![CDATA[DSR incentive]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>
		<category><![CDATA[Industry articles]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[DSR]]></category>
		<category><![CDATA[trade]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3135</guid>
		<description><![CDATA[Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/help-your-customers-be-more-successful/' rel='bookmark' title='Permanent Link: Help your customers be more successful'>Help your customers be more successful</a> <small>Nestlé's entertainment the senses promotion zeros in with helpful ways operators...</small></li>
<li><a href='http://www.foodservicemarketing.com/one-of-the-most-visited-websites-in-foodservice/' rel='bookmark' title='Permanent Link: One of the most visited websites in foodservice'>One of the most visited websites in foodservice</a> <small>"The click has always been of dubious value," said Joshua Spanier,...</small></li>
<li><a href='http://www.foodservicemarketing.com/dsr-incentive-program-progress/' rel='bookmark' title='Permanent Link: DSR Incentive Program Progress'>DSR Incentive Program Progress</a> <small>August highlights include… 127 New DSRs, 390 New Operators signed up...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rich&#8217;s 4 Consecutive Ads Tout Foodservice Rewards</title>
		<link>http://www.foodservicemarketing.com/richs-4-consecutive-ads-tout-foodservice-rewards/</link>
		<comments>http://www.foodservicemarketing.com/richs-4-consecutive-ads-tout-foodservice-rewards/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 18:47:57 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Rich's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3066</guid>
		<description><![CDATA[Rich's touts Foodservice Rewards participation in small ad space...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/new-bunge-ad-features-foodservice-rewards/' rel='bookmark' title='Permanent Link: New Bunge Ad Features Foodservice Rewards'>New Bunge Ad Features Foodservice Rewards</a> <small>Bunge ad showcases Foodservice Rewards graphic......</small></li>
<li><a href='http://www.foodservicemarketing.com/say-%e2%80%9ccheese%e2%80%9d-for-foodservice-rewards/' rel='bookmark' title='Permanent Link: Say “Cheese” for Foodservice Rewards!'>Say “Cheese” for Foodservice Rewards!</a> <small>"Codee" gets lots of smiles at AHF, NACUFS and SNA...</small></li>
<li><a href='http://www.foodservicemarketing.com/purchasing-compliance-cost-control/' rel='bookmark' title='Permanent Link: Balancing purchasing, compliance, and cost'>Balancing purchasing, compliance, and cost</a> <small>A chef is always balancing purchasing, compliance, and cost control. Your...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsor Best Practices Foodservice Rewards</title>
		<link>http://www.foodservicemarketing.com/sponsor-best-practices-foodservice-rewards/</link>
		<comments>http://www.foodservicemarketing.com/sponsor-best-practices-foodservice-rewards/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 23:17:11 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Reward Code Labels]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3044</guid>
		<description><![CDATA[There is no Silver Bullet in marketing, no quick fixes or one-time wonders. It’s about working hard every day. It’s about having a plan and working it, long after you’re tired of the plan. Foodservice Rewards provides a number of tools to help you roll up your sleeves, work your plan, get sweaty, and measure your efforts as you connect with operators. It’s an ongoing process of testing — measuring — changing…testing — measuring — changing…testing— measuring — changing. Well, you get the point.


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nra-2012-take-a-ride-with-foodservice-rewards/' rel='bookmark' title='Permanent Link: NRA 2012 &#8211; Take a Ride with Foodservice Rewards'>NRA 2012 &#8211; Take a Ride with Foodservice Rewards</a> <small>Chicago in Style - sponsor-hosted Limo service for VIP operators provides...</small></li>
<li><a href='http://www.foodservicemarketing.com/sponsor-meeting-feedback/' rel='bookmark' title='Permanent Link: Sponsor meeting feedback'>Sponsor meeting feedback</a> <small>"What a great time to meet you and the other sponsors"...</small></li>
<li><a href='http://www.foodservicemarketing.com/foodservice-rewards-australasia/' rel='bookmark' title='Permanent Link: Foodservice Rewards Australasia'>Foodservice Rewards Australasia</a> <small>Nestle and Goodman Fielder launch Foodservice Rewards "Down Under" with this...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/sponsor-best-practices-foodservice-rewards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>French&#8217;s 1 Million Points Sweepstakes!!</title>
		<link>http://www.foodservicemarketing.com/frenchs-1-million-points-sweepstakes/</link>
		<comments>http://www.foodservicemarketing.com/frenchs-1-million-points-sweepstakes/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 22:01:43 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[French's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3023</guid>
		<description><![CDATA[Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nacufs-free-easy-party/' rel='bookmark' title='Permanent Link: NACUFS &#8211; Free &#038; Easy Party'>NACUFS &#8211; Free &#038; Easy Party</a> <small>The First Annual Free & Easy Party was a big hit...</small></li>
<li><a href='http://www.foodservicemarketing.com/nra-fun-with-iron-chef-jose-garces-and-frenchs-foodservice/' rel='bookmark' title='Permanent Link: NRA Fun with Iron Chef Jose Garces and French&#8217;s Foodservice'>NRA Fun with Iron Chef Jose Garces and French&#8217;s Foodservice</a> <small>Iron Chef Jose Garces Serves up Food & Fun during NRA...</small></li>
<li><a href='http://www.foodservicemarketing.com/peel-back-foodservice-rewards/' rel='bookmark' title='Permanent Link: &#8220;Peel&#8221; back Foodservice Rewards'>&#8220;Peel&#8221; back Foodservice Rewards</a> <small>Advance Foods promotes Foodservice Rewards participation using "Peel" creative and enrollment...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/frenchs-1-million-points-sweepstakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goal Stretch &#8211; Best Practice</title>
		<link>http://www.foodservicemarketing.com/goal-stretch-best-practice/</link>
		<comments>http://www.foodservicemarketing.com/goal-stretch-best-practice/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 21:10:31 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3012</guid>
		<description><![CDATA[Nestle' enewsletter demonstrates multiple applications for same product...Important when running a Goal Stretch promotion...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/' rel='bookmark' title='Permanent Link: Nestle Customers Go for the Gold'>Nestle Customers Go for the Gold</a> <small>Nestle's customers are going for the gold......</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-offers-tips-for-motivating-employees/' rel='bookmark' title='Permanent Link: Nestle Offers Tips For Motivating Employees'>Nestle Offers Tips For Motivating Employees</a> <small>Nestle' leverages Foodservice Rewards in their enewsletter to operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/hormels-excellent-brochure/' rel='bookmark' title='Permanent Link: Hormel&#8217;s Excellent Brochure'>Hormel&#8217;s Excellent Brochure</a> <small>"Earn maximum points by filling your menu with Hormel Foods," reads...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/goal-stretch-best-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Peel&#8221; back Foodservice Rewards</title>
		<link>http://www.foodservicemarketing.com/peel-back-foodservice-rewards/</link>
		<comments>http://www.foodservicemarketing.com/peel-back-foodservice-rewards/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 18:54:11 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Advance]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2911</guid>
		<description><![CDATA[Advance Foods promotes Foodservice Rewards participation using "Peel" creative and enrollment bonus


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/use-every-touch-point/' rel='bookmark' title='Permanent Link: Use Every Touch Point'>Use Every Touch Point</a> <small>Advance uses every touch point to reach operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/general-mills-new-improved-foodservice-site/' rel='bookmark' title='Permanent Link: General Mills new, improved foodservice site'>General Mills new, improved foodservice site</a> <small>General Mills' re-launched foodservice website significantly improves the operator's experience an...</small></li>
<li><a href='http://www.foodservicemarketing.com/new-bunge-ad-features-foodservice-rewards/' rel='bookmark' title='Permanent Link: New Bunge Ad Features Foodservice Rewards'>New Bunge Ad Features Foodservice Rewards</a> <small>Bunge ad showcases Foodservice Rewards graphic......</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/peel-back-foodservice-rewards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newly Designed Enewsletter Launches</title>
		<link>http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/</link>
		<comments>http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 17:26:56 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[ExtraPoints Newsletter]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2803</guid>
		<description><![CDATA[Goodbye 10-page enewsletters!  Single screen viewing for all promotions is here...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/newsletter-and-survey-click-throughs/' rel='bookmark' title='Permanent Link: Newsletter and Survey Click-Through Data'>Newsletter and Survey Click-Through Data</a> <small>Aggregate promotion and survey link click-through data from January through September...</small></li>
<li><a href='http://www.foodservicemarketing.com/release-16-enhancements/' rel='bookmark' title='Permanent Link: Release 16 Enhancements'>Release 16 Enhancements</a> <small>Dozens of usability improvements were implemented in release 16 of the...</small></li>
<li><a href='http://www.foodservicemarketing.com/celebrate-butterballs-launch-campaign/' rel='bookmark' title='Permanent Link: Celebrate Butterball&#8217;s Launch Campaign'>Celebrate Butterball&#8217;s Launch Campaign</a> <small>Butterball Foodservice uses bold, consistent creative with broad placement for the...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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