“This part of our site is just for caterers who want to make more of fish.
It is designed as a forum to share information via our notice board, receive menu/recipe ideas, Academy of Seafood for staff training and even some fishy tales and gossip!” (And notice how Young’s cleverly integrates Foodservice Rewards.)
Young’s Foodservice cleverly integrates Foodservice rewards into their website…
Looking to increase cross portfolio purchases? Take inspiration from Unilever’s “combo like crazy” banner advertising…
If you want to increase cross-portfolio purchases, take inspiration from Unilever’s “combo like crazy” promotion advertised with banners on the new site and landing pages – think of them as a virtual sales calls when combined with a trial or points offer.
Compare this technique to an in-person sales call (which can easily cost $300) and one begins to glimpse the power of direct marketing in Foodservice.
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Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals…
Consistently successful promotions integrate multiple media channels:
1) Banners on the website. Here are all the placement options available to you, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).
2) Links to an explanatory landing page. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.
3) Send e-mail reminders to your key audience segments. Here are excellent examples from Bunge and Schwan’s.
4) Complement your efforts with print-on-demand mail. Not everyone can afford to send a 20 page magazine to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments.
Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals.
You know the drill: Contact your Coalition Manager (a.k.a. the “easy button” for a quote and turnkey promotion set up).