Here’s Nestle’s advertisement promoting the launch of foodservice rewards at the Canadian International Food & Beverage Show, February 19-21.
On 12.16.05, In Promotions, by Tiger
Here’s Nestle’s advertisement promoting the launch of foodservice rewards at the Canadian International Food & Beverage Show, February 19-21.
On 12.15.05, In Promotions, by Tiger
See Schwan’s clever Chinese New Year promotion in this week’s Foodservice Rewards newsletter. With over 60,000 operator visits per month (the average operator visits www.foodservicerewards.com 1.5 times per week) driving traffic to a micro-site is a terrific tool to educate customers about your brands.
See Schwan’s clever Chinese New Year promotion in this week’s Foodservice Rewards newsletter. With over 60,000 operator visits per month (the average operator visits www.foodservicerewards.com 1.5 times per week) driving traffic to a micro-site is a terrific tool to educate customers about your brands.
On 11.24.05, In Promotions, by Tiger
Nestle’s UK office has produced a brilliant video promoting Foodservice Rewards. (Be patient during the download, the full video is 3 1/2 minutes long.)
Nestle’s UK office has produced a brilliant video promoting Foodservice Rewards. (Be patient during the download, the full video is 3 1/2 minutes long.)
On 11.02.05, In Manufacturers', Promotions, by Tiger
Spoon Tycoon is Campbell’s clever theme for their million point sweepstakes…
Here’s how to integrate more information into your promotions: Campbell’s is promoting Spoon Tycoon on Foodservice Rewards with the following landing page that includes “What’s New,” wellness, products + Brands, Recipes & more (see tabs).
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On 10.27.05, In Direct Mail, Email, by Tiger
This versioned, integrated enrollment campaign to R&I’s subscriber list…
On 09.26.05, In Promotions, by Tiger
Here’s another best practice: Leverage your investment in other brand equities by making them a sweepstakes prizes.
Here’s another best practice: Leverage your investment in other brand equities by making them a sweepstakes prizes.
On 09.13.05, In Promotions, by Tiger
“In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results” writes Evan Carlson, Schwan’s eBuiness Marketing Manager…
With the average company losing 20-40 percent of its customers every year, it is imperative that we create hard working strategies, not only for acquisition and retention, but also for win-back.
“we sent a message to approximately 800 operators in the Foodservice Rewards program” reports Evan Carlson, eBusiness Marketing Manager at Schwan’s Foodservice. ” These were operators who previously purchased Minh Appetizers but had not redeemed a reward code within five months. In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results. We have plans to execute additional campaigns in the upcoming months.”
Similar efforts such as this one have produced win-back rates of over 14% (33,538 cases for the campaign) for a small investment in email design, delivery and points to respondents. If you have questions about how to use your lapsed buyer reports or need help designing and executing win-back strategy, please contact John Neupauer at 952-844-4566.
On 08.26.05, In Promotions, by Tiger
This winning Nestlé chef is currently purchasing over seven Nestlé brands…
When Sweepstakes entrant Executive Chef Charles Rosenau of Konocti Harbor Inn and Spa won 250,000 Foodservice Rewards points, a Mediterranean cruise or $3,000 cash, he chose points – another example of how the program takes the focus off price and engages the “right brain” instead.
Chef has been at Konocti for 9 years, after spending 5 years at The Sunriver Lodge in Oregon as Executive Sous Chef. He received his culinary training “on the streets” starting in foodservice as a bus boy at age 13. His Nestle broker is Food Sales West and his distributor is Ritz Foods. According to our records, he is currently purchasing 7 Nestle brands!
On 08.09.05, In Promotions, by Tiger
Frito-Lay’s Serve-It-Up program provides an interesting twist on K-12 loyalty programs by awarding points for menu placements. Is this functionality FSR sponsors would like to see? We could host a mail-in form and process entries (just like mail-in reward codes) and use the discretionary deposit feature to award points for menu, signage, advertisement, equipment or [...]
Frito-Lay’s Serve-It-Up program provides an interesting twist on K-12 loyalty programs by awarding points for menu placements. Is this functionality FSR sponsors would like to see?
We could host a mail-in form and process entries (just like mail-in reward codes) and use the discretionary deposit feature to award points for menu, signage, advertisement, equipment or other placements that can be verified through a photo or print submission. Give us your feedback!
On 08.06.05, In Direct Mail, by Tiger
Hospitals respond to direct mail as evidenced by this campaign…
1/2 2/3rds through the campaign to enroll additional acute care hospitals with a focus on cash operations and greater than 500 beds, we’re achieving a 2.5% 3.9% response rate to direct mail and a 30% open rate to e-mail solicitations like this one – bringing the results of this campaign to over 150 new enrollees, and total hospitals enrolled to over 1,500 1,974 (which is 25% 34% of all hospitals in the USA). Telemarketing to the non-responders begins next week.