Foodservice Marketing

The Billionth Foodservice Rewards point was issued this weekend.

Here’s the country breakdown:
USA: 976,038,826
Canada: 4,754,917
UK: 21,633,979
Total: 1,002,427,722

What a long way the coalition’s come since the first points issued for the purchase of a Schwan’s Chalupa in September of 2002 :-)

For the past month, we’ve recieved between 30-35,000 case claims per day. However, yesterday we set a new milestone: 40,893 reward codes entered in one day.

Please email me to join the pool for the next milestone: the billionth point earned – should be sometime before March, 2007.

At the request of P&G‘s Paul Edmondson, we’ll publish quarterly summary statistics here, making them easier to share with your internal teams.

1) Number of active operators participating in the: USA – 70,464 Canada - 1,260 UK – 8,603 Total – 80,327

To put this in perspective, the circulation of Nation’s Restaurant News is smaller at 70,509 (and it’s easier to subscribe to a magazine than it is to collect and enter rewards codes!)

2) Number of reward codes entered in the USA – 21,622,512 Canada – 43,842 UK – 359,859 Total – 22,026,213.

To put this in perspective, that’s a code being submitted every 30 seconds on a 24 hour clock.

3) Number of Distributorships participating in North America: 75 with 681 enrolled DSR’s, including our first US Foodservice house. If you are participating in the distributor incentive program and would like more details, please contact me.

In the meantime, see Foodservice Rewards being promoted on these distributor sites: Livingston Foodservice, Presto Foods and Jordano’s Foods.