The word is out! FSR Mobile App is a success…
Both the iphone and Android versions of the Foodservice Rewards mobile scanning application launched in the first quarter. The Foodservice Rewards team is spreading the word at shows, the enewsletters, our social site, and through our magazine partners…see below:
Operators are loving the new app…here’s a few posts from our Foodservice Community on facebook…
FSR mobile app usage is on the rise and the app store reviews are overwhelmingly positive…
An off week eblast went out on Wednesday announcing the FSR mobile app. Since then, 10,000+ codes were entered on and nearly another 10,000 yesterday. The participants using it also went from 70 per day on average to over 500.
Foodservice Rewards iPhone app available to ease code entry
Foodservice Rewards now has an application that allows members to enter reward codes with their iPhone. Available at the app store. (Android version is in the works.)
97.4% of reward codes are entered on-line at www.foodservicerewards.com
In case you’re wondering, operators enter reward codes in the following manner:
Key in on line = 83.3% of codes
Scan in on line = 14.1% of codes
Mail in = 2.6% of codes
…taken from all entries January 1, 2011 – May 31, 2011
There is no Silver Bullet in marketing, no quick fixes or one-time wonders. It’s about working hard every day. It’s about having a plan and working it, long after you’re tired of the plan. Foodservice Rewards provides a number of tools to help you roll up your sleeves, work your plan, get sweaty, and measure your efforts as you connect with operators. It’s an ongoing process of testing — measuring — changing…testing — measuring — changing…testing— measuring — changing. Well, you get the point.
Sponsors often ask, “How do we ensure great results?” Now, thanks to John Neupauer, the Foodservice Rewards best practices are outlined and provide many answers to this question. For our purposes, best practices are defined as program activities that have demonstrated strong, positive results over time and across multiple sponsors.
Each best practice in this document includes three components:
What is is?
Why is it important?
How do we implement it?
Read on and you too will discover the Foodservice Rewards best practices…
Time to start the betting pool: When will the 100 millionth reward code be entered?
Here is a Foodservice Rewards® Sponsor Update for your review.
This update includes information about:
* A milestone celebration,
* The next Sponsor Meeting date,
* A cool new metric for you, and
* An update on our marketing efforts.
As always, please contact Aaron, Ashleigh, Marty, Tyler or me with questions, comments, and ideas. Thanks!
This month’s Sponsor Update covers our newsletter redesign, the winding down of the DSR incentive, new scanners and updated KPI’s…
This sponsor update covers a number of topics, among them the decision taken at the September Sponsor Meeting to phase out the DSR incentive portion of our program. Over the years, we’ve worked hard to enroll and engage DSRs in Foodservice Rewards. In fact, you may recall that for about three years, we had a full-time person working on DSR enrollment and engagement.
However, only a few thousand DSRs enrolled in the program and a small percentage of them actively engaged. Going forward, existing DSRs can continue to earn points through Sponsor promotions and overrides and can redeem their points for merchandise (their points don’t expire). With the upcoming website re-design, DSR’s ability to enroll will be eliminated and points override earnings will end April 30th, 2011.
With over 100 million reward code labels in the marketplace, it’s important that we keep innovating this “mini billboard” for the program…
I was digging through some of my old Foodservice Rewards folders and came across one that had samples of previous versions of the yellow Reward Code labels. Looking back, it’s amazing how much the label has changed since the program launched back in 2002. Some of the changes are drastic, and others are very subtle, almost unnoticeable. See if you can pick out the differences. I hope you enjoy looking through the different pictures as much as I did.
This is the very first version of the label that was sent to Foodservice operators welcoming them to the program. You may notice something missing…the Reward Code! I don’t even think this label had a point value associated with it. Finding one of these now is like finding a Babe Ruth baseball card!
The Reward Code makes its first appearance! It’s amazing that anyone knew what to do with this back then as we provided no instructions whatsoever. There is a lot of real estate left to work with on this one.
Our marketing department locked themselves in a room and 72 hours later emerged with this flashy enhancement. Kidding of course! Operators still may not know what to do with the label, but at least they know that it is valuable. Oh, you also know that it has an expiration date as it was added to the label as well.
Instructions! The main changes on this version are the new black bar section which informs Foodservice Rewards members to enter the Reward Code online. We even provide the Web site address, something that was suspiciously left off ever since the first version. A ‘Peel Off’ icon is also added and a white background to the bar code area. Fun Fact: Bar Codes are easier to scan if they are on a white background instead of the yellow. Who knew?
Sorry Canada! This program is not for you….yet! Before Foodservice Rewards expanded into Canada, we had to make it clear that only U.S. Operators were eligible to participate.
You may not be able to tell, but there is a substantial difference in this version. The old version of the label was designed so the middle portion was torn out. In this new version, the entire top layer peels off, leaving only the base behind.
Many significant changes were made to this version. U.S. Operators text has been removed to make room for the French text. We have officially launched in Canada! Reward images have been added to the label giving it a promotional look and feel. Also, the dreaded small bar code was introduced making this version less “scanner friendly”.
Our participants spoke! We listened! The bar code has been upgraded to a much larger size to making it easy to scan once again. This is the version that is currently in the market today.
So what is next? We are working on changes right now that will provide yet another way for participants to redeem their Reward Codes. The anticipation is almost too much to bear, right? Stay tuned…
If one laid all of the labels that have been applied in BI’s Coalition programs end-to-end, they would circle the earth…
BI continues to invest in the infrastructure to support coalition marketing programs with the introduction of Contractor Rewards, connecting manufacturers to construction professionals in the building trades. Two founding sponsors are on board, taking advantage of the industry’s downturn to emerge in a stronger position when the economy recovers.
This will be BI’s fourth coalition of manufacturers who work cooperatively to target customers they have in common. Quick facts from prior coalitions, Foodservice Rewards, Supply Rewards (dental/medical/vet) and Aftermarket Rewards (automotive):
Facts about award fulfillment:
Sunrise @ Fisherman’s Wharf in SF – see the yellow reward codes on Mrs. Fridays cases in the foreground? http://yfrog.com/8b2e4j
Sunrise @ Fisherman’s Wharf in SF – see the yellow reward codes on Mrs. Fridays cases in the foreground? http://yfrog.com/8b2e4j
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