Rewards | Foodservice Marketing

Foodservice Rewards Engages Operators at Catersource

On 02.06.12, In .com, Promotions, Rewards, Sponsors, Trade Shows, by Lisa

Catering professionals can visit Foodservice Rewards live at Catersource and have the opportunity to win points, prizes, and Plate…

Foodservice Rewards has partnered with Catersource to engage and grow the catering segment’s membership. The photo below shows how Catersource is promoting the use of Foodservice Rewards points to attend the conference (now in our catalog).

Catersource also includes Foodservice Rewards in their outbound communications and on their registration site.

Foodservice Rewards is communicating our attendance and promotional activities at Catersource in multiple ways including our enewsletter, story tool on www.foodservicerewards.com, our social site, and via the eblast below.

Sponsors have the opportunity to contribute product samples as prizes in our “Roll the Dice” game and every new Foodservice Rewards enrollee will also receive a year’s subscription to Plate Magazine, one of our respected media partners.

Now 300,000 Rewards including Travel for Education

On 12.20.11, In Operators, Rewards, Trade Shows, by Lisa

Education segments can now redeem points for travel to conferences…

Operators can now redeem for an astounding 300,000+ rewards. Beginning in January 2012, both College and K-12 members will also have the option to use points for airfare, hotel stays, car rental and other travel needs to get more personnel to their respective association conferences – NACUFS National and SNA’s ANC!

How Operators enter Reward Codes

On 08.18.11, In Metrics, Operators, Reward Code Labels, Rewards, by Lisa

97.4% of reward codes are entered on-line at www.foodservicerewards.com

In case you’re wondering, operators enter reward codes in the following manner:

Key in on line = 83.3% of codes

Scan in on line = 14.1% of codes

Mail in = 2.6% of codes

…taken from all entries January 1, 2011 – May 31, 2011

Now Over 40,000 Reward Choices!

On 11.30.10, In Rewards, by Lisa

The Foodservice Rewards catalog has grown exponentially and includes additional offerings from key foodservice associations.

Just in time for the holidays, Foodservice Rewards has expanded the rewards catalog to over 40,000 items! We are using promotional videos to garner excitement with operators. Along with fabulous merchandise, we have partnered with NACUFS, ACF, AHF and SNA to add $50 gift checks (made out to the organization, but mailed to the operator) that can be redeemed for educational products, show registrations, and other association offerings.

Amazon Exiting the Incentive Business

On 05.01.10, In BI, Rewards, by Tiger

News of Amazon’s departure from the incentive merchandise business surprised the industry…

Last week, Amazon.com announced it was exiting the incentive merchandise business.

Larry Schoenecker, BI’s President, writes “In my 30+ years in the business, I have seen several retailers (and now one e-tailer) come into the business with a big splash, win some clients, and then decide to exit. In the 80′s it was the Spiegel catalog company, in the 90′s it was Target (who had over 100 employees in their incentive division when they closed up several years ago), and now Amazon.

But we’re still here. And now with over 28,000 items in our award selection, 13,000 of them under $100. And more on the way. We have a bigger selection of TV’s, PC’s, computer peripherals, and video games than Best Buy. More housewares than William Sonoma, more musical instruments than Guitar Center, and more watches than Macy’s. We are buying at lower supplier costs and have reduced margins across all categories. Our prices are better. And all backed up by our 100% satisfaction guarantee and free extended warranties on everything.

And don’t forget we do 3000 unique auctions per year, have 500 travel packages +2,100 Marriott properties, and tickets to 15,000 events annually.

Amazon had the largest selection of merchandise available for incentive programs and my guess is that we were a distant second.

Until now. We have a good story to tell.”

2010 Tradeshow Fees Paid

On 03.19.10, In Rewards, Trade Shows, by Tiger

The rewards selection has been updated with 2010 NACUFS and SNA show fees…

Every year, participants have the option of redeeming points to pay for NACUFS and SNA tradeshow registration fees.

The 2010 show fee redemption options have been updated in the online catalog and can be found by selecting Tradeshow Fees on the left hand navigation menu.

An eNewsletter article announcing their availability will be sent in an upcoming ExtraPoints issue.

Just in time for the Holidays

On 12.15.09, In .com, Rewards, by Tiger

The newly re-designed awards catalog now offers 15,000 choices…

Just in time for the Holiday season: we’ve expanded reward choices to over 15,000 items, revamped navigation and added a product zoom feature. There’s an increased emphasis on bidding opportunities and “real deals” – limited time offers and special buys.

Now: 15,000 Reward Choices

On 12.10.09, In Rewards, by Tiger

The rewards selection has been expanded to 15,000 items…

This Sponsor Update features:

Our updated rewards catalog

– now featuring 15,000 rewards + improved navigation and other benefits

Reminder to order your labels early

– holiday hours are almost upon us

Pile On The Points

– enrollment initiative results

8,000 Operators Qualify as “Elite” in ’08

On 02.19.09, In Rewards, by Tiger

Over 8,000 operators qualified for our new Elite Tier Benefits in ’08…

You asked for it, you got it: at the sponsor meeting, we’ll unveil new Elite Operator benefits including one-of-a-kind tickets to major sporting events (i.e. 50 yard-line seats at the Super Bowl) and nights at Mariott Hotels and Resorts & Ritz Carlton Properties.

We’re also adding concierge travel service for operators to book holidays through a private number and have points deducted after custom-designing their travel adventures.

Operators who meet the Elite Tier qualification criteria by purchasing 30 cases per month from five different brands and participating in at least two sponsor promotions will re-qualify annually and will see the new reward options in their accounts.

Rewards Selection by Point Value

On 01.26.09, In Rewards, by Tiger

Ever wonder how many rewards were available at each fooodservice rewards point level?

A Sponsor recently asked us about the rewards available at each point level.

Here’s the current count from the Foodservice Rewards Awards Album:

0-2599 points: 227 rewards
2600-5000 points: 836 rewards
5000-7500 points: 747 rewards
7501-10000 points: 620 rewards
10001-12500 points: 272 rewards
12501-15000 points: 173 rewards
15001-17500 points: 241 rewards
17501-20000 points: 121 rewards
20001-22500 points: 86 rewards
22501-25000 points: 154 rewards
25001-27500 points: 76 rewards
27501-30000 points: 69 rewards
30001-32500 points: 53 rewards
32501-35000 points: 38 rewards
35001-37500 points: 55 rewards
37501-40000 points: 53 rewards
40001-42500 points: 42 rewards
42501-45000 points: 24 rewards
45001-47500 points: 30 rewards
47501-50000 points: 22 rewards
50001+ points: 498 rewards

Our current rewards selection includes items operators use to replace old, worn out equipment, donate to charity, build teamwork, and more.

At the next sponsor meeting we’ll be unveiling a whole new set of rewards available exclusively to our elite tier members including Ritz-Carlton hotel stay packages, one-of-a-kind sporting event tickets (50 yard line at the Super Bowl!) and more.

Foodservice Marketing