Foodservice Marketing

Operator testimonials don’t get more authentic:

Are you thinking about how to encourage product testimonials from your operators? The Foodservice Rewards social network has “dummy proof” tools operators use to upload their videos and code that makes it easy to embed the resulting content on your internal and external websites.

Foodservice Rewards has over 1,200 followers on Twitter that get updated every time we tweet (the Twitter term for ‘send a message’). Our followers include restaurants all over the country, chefs and other foodservice professionals.

We can now tweet your promotions as another way to reach members of your audience. Here’s an example of what you can do:

3X Points on every case of Dawn Dish Detergent! School fdsrvc only pls. Valid 5/30/09-7/30/09 Click for details: http://tinyurl.com/kka5ab

A few things to note:

Just contact Tyler Aasness, Foodservice Rewards Community Manager for details.

P.S. Before you decide tweeting is a waste of time, read this article detailing the success a pizza joint and a yogurt shop have had using Twitter as a communication device. It also describes some potential future applications and tools to be used with Twitter that are very interesting.

P.P.S. follow our blog updates at http://twitter.com/FoodserviceComm

For the past month we’ve been experimenting with a member’s social networking community at Foodservicerewards.org.

This week we promoted it to all for the first time in this edition of the ExtraPoints newsletter. If it succeeds in creating extra “stickyness” and is more effective at generating new members than the current refer-a-friend promotions, you’ll see tighter integration with the main site in the future.

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