Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Foodservice Rewards proudly displayed on Reser’s new foodservice site…
Reser’s has recently updated their foodservice website to enhance the operator experience. We love the new site and the prominent display of their Foodservice Rewards participation on the homepage and in the Tool section. The new site can be found at www.resersfoodservice.com.
Chicago in Style – sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation…
With 5 sponsor-hosts, Foodservice Rewards (FSR) would like provide a shared Foodservice Rewards Limousine Service at NRA. This stretch limo can accommodate up to 10 people and will be branded with the FSR logo and all sponsor logos. FSR will manage all of the NRA scheduling and communication including promotion of the the FSR Limousine Service pre-show via www.foodservicerewards.com, eblast, eNewsletter and the foodservice community www.foodservicerewards.org.
Benefits for Sponsor Hosts:
· A great way to show appreciation and VIP treatment to valued customers at NRA
· One-on-One Limo time to engage with important customers away from the show floor
· Brand exposure throughout the city for 3 days during NRA - a great way to really stand out!
· Transport customers to McCormick Place, dinners, receptions and other events
Limousine hosts can book up to 4 pre-arranged pick-ups for your customers. Other pre-arrange pick-ups would be available based up on availability and the number of hosting sponsors. During any downtime, the driver, along with an FSR brand ambassador, will circle the city and offer NRA attendees FREE LIMO RIDES to and from the preferred hotels and McCormick Place. The FSR brand ambassador will be armed with program information and bonus point cards for operators. FSR will also offer special promotions to those operators who utilize the limousine service.
What a great way to engage operators during the largest foodservice event in the industry!
There is no Silver Bullet in marketing, no quick fixes or one-time wonders. It’s about working hard every day. It’s about having a plan and working it, long after you’re tired of the plan. Foodservice Rewards provides a number of tools to help you roll up your sleeves, work your plan, get sweaty, and measure your efforts as you connect with operators. It’s an ongoing process of testing — measuring — changing…testing — measuring — changing…testing— measuring — changing. Well, you get the point.
Sponsors often ask, “How do we ensure great results?” Now, thanks to John Neupauer, the Foodservice Rewards best practices are outlined and provide many answers to this question. For our purposes, best practices are defined as program activities that have demonstrated strong, positive results over time and across multiple sponsors.
Each best practice in this document includes three components:
What is is?
Why is it important?
How do we implement it?
Read on and you too will discover the Foodservice Rewards best practices…
Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!
In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!
Front
PR
PR
Eblast
Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…
The Goal Stretch promotion is one of the most effective means of increasing your case growth. This type of promotion encourages existing operators to purchase MORE of an existing product. For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:
1. Add a new product to their menu,
2. Run a special of the week/month using participating products,
3. Use the same product for multiple applications.
Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3. It’s also a great education on their product’s versatility.
Iron Chef Jose Garces Serves up Food & Fun during NRA
Chef Jose Garces at Mercat a la planxa
We work hard at Foodservice Rewards, but we also take time to celebrate the fabulous foodservice industry. During the NRA show this year, we enjoyed a delicious meal at Mercat a la planxa. Pictured from left are Jo’el Ellis (French’s), Lisa Snider (Foodservice Rewards), Helia Santos (French’s) and Marty Malley (Foodservice Rewards). It was a glowing example of restaurant foodservice done well! Thank you Chef Garces! And, thank you French’s for your participation in Foodservice Rewards!
Advance Foods promotes Foodservice Rewards participation using “Peel” creative and enrollment bonus
Operators logging onto the Advance Foods website can “peel” back any page and view a Foodservice Rewards “proud sponsor” label.
A “click” onto the label then provides a pop-up box to the “promotions” page on the Advance website where visitors receive more information about Foodservice Rewards as well as a bonus code for enrolling in the program.
Kudos to Advance for showcasing their participation in Foodservice Rewards! Remember, Foodservice Rewards will fund bonus points on behalf of any sponsor who wants to promote enrollment.
Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.
Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join. Of course, versions were created for both the English and French speaking customers.
English
French
Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.
Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program. To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes to encourage rapid redemption.
English
French
Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…
Delaney Vineyards has been selected for the Thursday, July 14th “Free & Easy Party” during the NACUFS national conference that will be an excellent networking dinner for our participating sponsors. Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel. We have also partnered with Plate Magazine to further enhance the operator experience. Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.
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