More examples of Integrated Marketing, specifically print advertising…
It’s easy to do…Sponsors leverage their Foodservice Rewards participation through-out their industry communications, especially advertising. Here’s some 2012 examples of the Foodservice Rewards logo integrated into trade advertising (see bugs lower right or left)…
Sara Lee
AdvancePierre
Sara Lee
Some excellent examples of how some sponsors are leveraging Foodservice Rewards participation on their websites…
Pareto Principle holds true with Foodservice Rewards…
Pierce reviewed their experience with tracking MVO’s at the September sponsor meeting. Here’s a few additional communication examples from Sara Lee and Nestle’ Professional Canada.
Foodservice Rewards Poem????
The attached poem with magnetized back was delivered with a roll of Foodservice Rewards labels to sponsor prospects last Fall to draw attention to the program and remind branded manufacturers of the numerous benefits that sponsorship can bring.
College and University Operators to engage with AdvancePierre, Krusteaz, and Foodservice Rewards at the regional conferences…
The National Association of College & University Food Services (NACUFS) is divided into six distinct regions. Annually, each region hosts their own conference in the February-March timeframe. The regional conferences are well attended and provide a great opportunity to get to know the decision-makers in this brand-friendly segment. This year, Foodservice Rewards is partnering with AdvancePierre and Krusteaz to engage operators and promote college operator’s ability to redeem points for travel to the National Conference July 11th-14th in Boston. The conference, “Revolutionary Thinking”, will also be the site of the Foodservice Rewards second annual Free & Easy Party.
Pierce, Points, Pizza…
Pierce hosted Foodservice Rewards in their booth at Pizza Expo March 13-15th in Las Vegas. Last year, the event had over 6,400 attendees. The Pierce/Foodservice Rewards partnership drove traffic to the Pierce booth and new enrollments for Foodservice Rewards. A pre-show eblast with details was delivered to both existing Foodservice Rewards members and to operators from the Pierce 2011 Pizza Expo lead list. Below is the sign that promoted the excitement on the show floor and a picture of the Foodservice Rewards area of the Pierce booth.
Coffee-mate “Feel the Love” leverages Foodservice Rewards through-out the campaign…
Leave it to Nestle’ to be a shining example of how to integrate Foodservice Rewards into a larger marketing effort. For the third year in a row, Nestle’ Coffee-mate has integrated Foodservice Rewards into their larger campaign to drive traffic and registrations to their Feel the Love program and gain trial and sales of Coffee-mate creamers. The campaign was conceived by and managed by their agency, Ketchum, who has worked tirelessly to understand how best to leverage Foodservice Rewards for their client.
Catering professionals can visit Foodservice Rewards live at Catersource and have the opportunity to win points, prizes, and Plate…
Foodservice Rewards has partnered with Catersource to engage and grow the catering segment’s membership. The photo below shows how Catersource is promoting the use of Foodservice Rewards points to attend the conference (now in our catalog).
Catersource also includes Foodservice Rewards in their outbound communications and on their registration site.
Foodservice Rewards is communicating our attendance and promotional activities at Catersource in multiple ways including our enewsletter, story tool on www.foodservicerewards.com, our social site, and via the eblast below.
Sponsors have the opportunity to contribute product samples as prizes in our “Roll the Dice” game and every new Foodservice Rewards enrollee will also receive a year’s subscription to Plate Magazine, one of our respected media partners.
Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Foodservice Rewards proudly displayed on Reser’s new foodservice site…
Reser’s has recently updated their foodservice website to enhance the operator experience. We love the new site and the prominent display of their Foodservice Rewards participation on the homepage and in the Tool section. The new site can be found at www.resersfoodservice.com.
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