Krusteaz Professional joins the Foodservice Rewards Coalition…
Continental Mills, now known as Krusteaz Professional,
joins the Foodservice Rewards Coalition!
Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program. Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool (see below) to promote their launch.
Foodservice Rewards proudly displayed on Reser’s new foodservice site…
Reser’s has recently updated their foodservice website to enhance the operator experience. We love the new site and the prominent display of their Foodservice Rewards participation on the homepage and in the Tool section. The new site can be found at www.resersfoodservice.com.
Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!
In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!
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Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…
The Goal Stretch promotion is one of the most effective means of increasing your case growth. This type of promotion encourages existing operators to purchase MORE of an existing product. For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:
1. Add a new product to their menu,
2. Run a special of the week/month using participating products,
3. Use the same product for multiple applications.
Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3. It’s also a great education on their product’s versatility.
Iron Chef Jose Garces Serves up Food & Fun during NRA
Chef Jose Garces at Mercat a la planxa
We work hard at Foodservice Rewards, but we also take time to celebrate the fabulous foodservice industry. During the NRA show this year, we enjoyed a delicious meal at Mercat a la planxa. Pictured from left are Jo’el Ellis (French’s), Lisa Snider (Foodservice Rewards), Helia Santos (French’s) and Marty Malley (Foodservice Rewards). It was a glowing example of restaurant foodservice done well! Thank you Chef Garces! And, thank you French’s for your participation in Foodservice Rewards!
Advance Foods promotes Foodservice Rewards participation using “Peel” creative and enrollment bonus
Operators logging onto the Advance Foods website can “peel” back any page and view a Foodservice Rewards “proud sponsor” label.
A “click” onto the label then provides a pop-up box to the “promotions” page on the Advance website where visitors receive more information about Foodservice Rewards as well as a bonus code for enrolling in the program.
Kudos to Advance for showcasing their participation in Foodservice Rewards! Remember, Foodservice Rewards will fund bonus points on behalf of any sponsor who wants to promote enrollment.
Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.
Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join. Of course, versions were created for both the English and French speaking customers.
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Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.
Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program. To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes to encourage rapid redemption.
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Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…
Delaney Vineyards has been selected for the Thursday, July 14th “Free & Easy Party” during the NACUFS national conference that will be an excellent networking dinner for our participating sponsors. Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel. We have also partnered with Plate Magazine to further enhance the operator experience. Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.
Nestle’ leverages Foodservice Rewards in their enewsletter to operators…
Nestle’s monthly MIX online newsletter offers up suggestions to operators on how to keep employees motivated. Tip #5 – Use Foodservice Rewards points to offer incentives for performance. This is a terrific example of how to integrate Foodservice Rewards across your operator communications!
Advance Pierre Foods will be the name of the newly merged organization…
From the press release: Senior management from Pierre Foods, Inc., Advance Food Company, Inc. and Advance Brands, LLC, announced today that the Boards of Directors of all three companies have unanimously approved and entered into a definitive merger agreement. The combined company will be called Advance Pierre Foods and creates a leading supplier of value-added protein and handheld convenience food products to the foodservice, school, retail, club, vending and convenience store channels.
P.S. See how cleverly they promotes a “peek” of Foodservice Rewards on the website’s top right corner.
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