Manufacturers | Foodservice Marketing

Advance & Pierre to Merge

On 07.28.10, In Manufacturers, Manufacturers', by Tiger

Advance Pierre Foods will be the name of the newly merged organization…

From the press release: Senior management from Pierre Foods, Inc., Advance Food Company, Inc. and Advance Brands, LLC, announced today that the Boards of Directors of all three companies have unanimously approved and entered into a definitive merger agreement. The combined company will be called Advance Pierre Foods and creates a leading supplier of value-added protein and handheld convenience food products to the foodservice, school, retail, club, vending and convenience store channels.

P.S. See how cleverly they promotes a “peek” of Foodservice Rewards on the website’s top right corner.

A Trio of New Sponsors

On 07.09.10, In Manufacturers, by Tiger

Please welcome our three newest Sponsors, MegaMex, Reser’s, and Rich Products Corporation…

It’s always exciting to announce the addition of new Foodservice Rewards earning opportunities for operators, and our three newest Sponsors are no exception:

MegaMex foods, a 50/50 joint venture of Hormel Foods Corporation and Herdez Del Fuerte, S.A. de C.V. will begin marketing their iconic La Victoria and Embasa Brands in Foodservice with the help of Foodservice Rewards.

From their humble beginnings with one product (Mildred Reser’s Famous Potato Salad) and one truck, Reser’s has grown into a premier foodservice brand offering specialty potatoes, fresh salads, side dishes, mexican foods and desserts.

Rich Products Corporation is known as the “founder of the non-dairy category in the frozen food industry” and has since expanded from exceptional toppings and desserts to a variety of baked goods, appetizers and seafood.

Nestle Customers Go for the Gold

On 05.26.10, In Banners, Direct Mail, Email, Manufacturers, Promotions, by Lisa

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe. Nestle’s customers are going for the gold this Spring during their Gold Points promotion…

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites.

This goal stretch promotion will put Nestle’ in the gold as well!

Kellogg’s Canada Live!

On 02.08.10, In Canada, Manufacturers, by Tiger

Kellogg’s Canada launched their cereal portfolio participation in Canada today, supported by email, direct mail, POS and a sweepstakes overlay…

We’re excited to announce that Kellogg’s Canada went live in Canada today – a big thanks to Tyler Aasness, Aaron Thompson and the entire operations team for their efforts.

Kellogg’s also launched a page on their website that includes sell sheets operators can download. For fun, you can also click on “francias” at the top-right of the screen and see the site in French.

To get them off to a great start, we’re mailing postcards to 4,000 operators who have participated in previous Kellogg’s promotions (English & French versions). We’re also sending eBlasts to all Canadian operators promoting a sweepstakes they can enter by redeeming Kellogg’s reward codes.

Aller le Canada!

Cost Effective Operator and DSR Training Tool

On 11.06.09, In Manufacturers, Training, by Lisa

New video training options are like YouTube + points for operators…

Studies show that retention is increased when learning is auditory, visual, and kinesthetic. Foodservice Rewards now offers a cost effective “Learn & Earn” training vehicle that allows you to target specific operator groups or DSR’s. Provide a 2-3 minute video and your selected “trainees” will be rewarded for answering a series of questions after watching it. Thanks to Advance Foods for helping test this new platform and providing this foodservicerewards.tv demonstration. A Learn ‘n Earn .TV Video Fact Sheet is attached for more information.

New Sponsors, Eh?

On 07.29.09, In Canada, Manufacturers, by Tiger

Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight…

We’re pleased to announce a duo of new sponsors of the Canadian Foodservice Rewards program: Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight, with over 30 individual participating brands. Welcome!

McCain Joins Foodservicerewards.co.uk

On 06.09.09, In Manufacturers, UK, by Tiger

McCain Foodservice has joined the coalition in the UK, describing the arrangement as extremely positive and mutually beneficial…

Jayne Sawyer, Senior Brand Manager, McCain, enthuses: “This is an extremely positive and mutually beneficial agreement. Because our heritage is rooted in the foodservice industry we can offer a wealth of experience, not to mention a leading brand of high quality chips.”

Read the article in The Publican and then send congratulations to our colleague, Alan Gray.

Welcome Butterball and Reckitt Benckiser

On 02.19.09, In Manufacturers, by Tiger

We’re pleased to announce the addition of Butterball Foodservice and French’s Foodservice to the over 100 brands now participating in Foodservice Rewards…

We’re pleased to announce two new Foodservice Rewards Sponsors joining us at the Savannah Sponsor Meeting:

Butterball Foodservice, a merger of Carolina Turkeys Foodservice and Butterball, LLC; and French’s Foodservice, purveyor of Frank’s red Hot Sauce, Cattlemen’s Barbeque Sauces and more. Welcome!

1st Code Redeemed From Trident Seafoods!

On 12.11.08, In Manufacturers, by Tiger

With its premium Sea Legs brand, Trident Seafoods is the newest sponsor to join Foodservice Rewards…

We’re pleased to announce the launch of our newest sponsor, Trident Seafoods and their premium Sea Legs brand.

As North America’s original brand of surimi, Sea Legs with the look, taste, and performance of crab at a fraction of the cost – just right for operators trying to enrich their menus in tough economic times.

Welcome, Sugar Foods!

On 09.23.08, In Manufacturers, by Tiger

Welcome Sugar Foods and their salad toppings, dressing mixes and stuffings to Foodservice Rewards…

Please join us in welcoming Sugar Foods to the coalition! A privately held company since 1948, Sugar Foods Corporation has an extensive line that is distributed to more than 850,000 commercial and non-commercial customers.

Foodservice Marketing