Sponsors | Foodservice Marketing

Basic American expands participation

On 08.13.07, In Brokers, Manufacturers, by Tiger

Hans Khote of Basic American Foods reports that “replacing a coupon with the official BAF merchandising program and the FSR loyalty program is not an easy proposition however…”

“BAF used to have a quarterly coupon that went out to 5,000+ operators. I eliminated the quarterly coupon as of July 1 and replaced it with limited but more flexible target coupons that are not linked to any quarterly time period. To help offset any pushback from sales we determined that a series of 3 direct mails playing up our participation in Foodservice Rewards would maintain that link with those operators and provide them with a substitute loyalty incentive.

Most of our direct or broker sales people understand the beauty of the foodservice rewards program. We received a lot of good feedback from our regionals at a recent Western Sales meeting. I have to admit that replacing a coupon with the official BAF merchandising program and the FSR loyalty program is not an easy proposition however as coupons were frequently used as a means to permanently reduce pricing…“

Hans Kohte, Senior Marketing Manager
Basic American Foods

Welcome Splenda Foodservice!

On 07.09.07, In Manufacturers, by Tiger

With private label competition on the horizon, Splenda Foodservice bolsters its defenses…

We’re excited to welcome Carol Ewing, Splenda Foodservice and their market-leading no calorie sweetener as the newest sponsor of the Foodservice Rewards coalition.

Carol (pictured with Coalition Manager Sandy Younger and Account Manager Erin Breczinski) recently completed sponsor orientation at BI‘s headquarters and the obligatory side trip to the Mall of America :-)

Procter’s NRA Concert

On 06.11.07, In Manufacturers, Trade Shows, by Tiger

While Jackson Browne was a big part of the draw, the way P&G positions their NRA concert as exclusive attracts more customers than a booth featuring Mr. Clean…

Procter & Gamble’s Jackson Browne concert at the 2007 NRA show was a superb alternative to exhibiting. It allowed P&G’s customers to sample products, salespeople to interact 1-on-1 with hundreds of selectively invited customers and prospects and produced a better ROI than trolling for random booth traffic on the show floor.

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Pictured left to right: Leslie Chase, Manager, Marketing Communications, Sara Lee Foodservice; Jody Dubuque, Chicago Account Executive, BI; Patty Duffey, SVP Marketing Development, UniPro; John Neupauer, Coalition Manager, FSR; Todd Crane, Division Vice President, FSR.

Salesforce Stock Lists

On 05.22.07, In Manufacturers, Manufacturers, by Tiger

A perfect example of initiative: This Unilever salesperson has created custom stock lists featuring FSR for his distributor calls…

Rich,

I wanted to pass this along. Bill Gordish has taken the initiative to create a 4 page document that shows all of the Unilever items in FSR. What a great tool for the DAMs to have while talking about the program at the distributor level!

Thanks Bill!

Mike.

——————————————————————————–

From: Gordish, William
Sent: Tuesday, May 22, 2007 8:57 AM
To: Zoladkiewicz, Michael
Subject: RE: FSR Stock list request

Hi Mike, yes I did and I already put it into a printable format for me to hand out to my customers with reference logo’s. See attached. Thanks!

Bill Gordish

Unilever Foodsolutions

Distributor Account Manager-Iowa

515-306-0809

Fax 515-953-7470

Visit us at www.unileverfoodsolutions.us Explore our website to find a wide range of innovative products, creative merchandising ideas and extensive culinary resources.

PepsiCo UK Joins the Coalition

On 05.02.07, In Manufacturers, Manufacturers, Sponsors, UK, by Tiger

“It will provide us with valuable insight about who is purchasing our Tropicana brand” says Gavin Smith, Customer Business Manager, PepsiCo UK…

“We have joined Foodservice Rewards because, for the first time, it gives us the ability to communicate with our outlets. It will provide us with valuable insight about who is purchasing our Tropicana brand, and will enable us to identify gaps and opportunities within our target market.

Additionally, and importantly, we will be able to reward our loyal customers for supporting our brand, as well as bringing new customers in and consequently rewarding them.”

Gavin Smith, Customer Business Manager, PepsiCo UK

Involve Your Salespeople

On 04.18.07, In Gift Cards, Manufacturers, by Tiger

Kraft Foodservice illustrates a best practice with this internal program communication to salespeople…

Here’s a terrific example of an internal announcement to salespeople! It’s a good idea t0 provide your salespeople information like this and bonus gift cards to involve them in the program and encourage participation by key accounts.

Sara Lee Launch Collateral

On 02.07.07, In Email, Manufacturers, Promotions, Sweepstakes, by Tiger

Sara Lee’s cleverly named 1,000,000 point sweet-stakes give away supported their integrated launch campaign…

Here’s an excellent example of a fully integrated launch campaign from Sara Lee Foodservice. It incorporates:

1. A launch brochure (useful for educating the sales force as well as customers)

2. Gift cards that brokers and regionals distribute to key accounts

3. An announcement postcard sent the top 10,000 redeemers in key segments

4. Million point Sweet-Stakes give away email

Welcome Basic American & Barber Foods!

On 02.16.06, In Sponsors, by Tiger

Welcome Basic American and Barber Foods, the two newest sponsors of Foodservice Rewards…

With stuffed chicken entrees, appetizers, finger foods and innovative new products Barber Foods “bulks up” Foodservice Rewards’ protein offerings.

The leader in mashed and hashbrown potatoes, Basic American Foods, “smoothes out” our vegetable offerings.

KK Fine Foods: Newest UK Sponsor

On 08.17.05, In Manufacturers, UK, by Tiger

Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.

Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England’s NRN equivalent,The Publican.

Morning Cup

On 07.21.05, In Manufacturers, by Tiger

Michael Foods is the largest global supplier of processed eggs and a leading manufacturer of refrigerated potatoes…

A big thank you to Kathy Heubner of Michael Foods (the largest global supplier of processed eggs and a leading manufacturer of refrigerated potatoes) for introducing us to the Morning Cup, a wacky, but informative food trends newsletter.

Foodservice Marketing