“Codee” gets lots of smiles at AHF, NACUFS and SNA
Foodservice Rewards interview at the 2010 NRA Show…
News from the NRA Show floor included Mike Sanson, Editor of Restaurant Hospitality Magazine, interviewing Tiger Beaudoin.
The video is being hosted on the Restaurant Hospitality website as well as being emailed out to all Restaurant Hospitality and Food Management enewsletter subscribers.
Great exposure for Foodservice Rewards – a program that delivers for the operator and manufacturer.
Codee, our new tradeshow mascot certainly makes an impression…
“Codee” – our new roving tradeshow mascot has been workin’ sponsors’ tradeshow booths to great effect.
Operators are having their picture taken with the oversized label and earning points for uploading the photo to the Foodservice Rewards social network.
Marty’s also doing a great job of enrolling new program paticipants on the spot.
Bunge’s Mobile Oil Experts will be driving traffic to the NRA live marketing event with the promise of points…
M.O.E. (Mobile Oil Experts), Bunge Oils’ new mobile food truck, will be touring Chicago during NRA. Visit them outside of McCormick Place (corner of Cermak (22nd) and Prairie, one block West of the Hyatt) on May 24th and 25th. The first 25 RSVP’d visitors will earn 250 bonus points! M.O.E. looks forward to serving you trans-fat free street food in Chicago!
Click Here to RSVP via the Foodservice Rewards social network.
Stepping up our trade show support for 2010…
The attached PowerPoint document outlines our efforts for NRA, AHF, NACUFS, and SNA.
Some highlights:
The rewards selection has been updated with 2010 NACUFS and SNA show fees…
Every year, participants have the option of redeeming points to pay for NACUFS and SNA tradeshow registration fees.
The 2010 show fee redemption options have been updated in the online catalog and can be found by selecting Tradeshow Fees on the left hand navigation menu.
An eNewsletter article announcing their availability will be sent in an upcoming ExtraPoints issue.
Brian Tracy said, “If you fail to plan, you plan to fail”. The 2010 Foodservice Show List provided can help you deploy resources next year. Foodservice Rewards sponsors, don’t forget to order your trade show marketing materials and leverage your participation in the program.
FSR Australia is 3/4 of the way to their enrollment goal for the year…
The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.
Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.
Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.
NACUFS and SNA trade show fees are once again being featured as redemption options…
’09 Tradeshow registration fees for NACUFS and SNA have once again been added to the FSR catalog, allowing participants to redeem their points to pay their tradeshow fees.
These items can be found in the catalog by going to: Merchandise, then selecting Tradeshow Fees.
No Show Food Shows are the latest trend among distributors trying to cut costs. See how SYSCO MN is supporting Foodservice Rewards in this one…
One of the latest trends in distribution is to stop hosting food shows (or at least scale back their frequency.)
They’re expensive to produce, and lately, because of lack of attendance, more and more suppliers are complaining that they aren’t getting a good return on their investment.
Typically a supplier pays a booth fee, then spends additional funds on allowances on the cases of product which are booked at a show. This allowance is only available to those operators who attend the show and book product.
Typically the allowance will be $0.25 – $1.50 off per case. The funds will be automatically deducted from their invoices. If you don’t go to the show, you don’t get the allowances. While at the show, you book enough product to cover the amount that you’ll buy during the shipping period (this is how long you’ll receive your allowances). The shipping period is typically 6-8 weeks.
An operator can “book” product but then decide not to buy the products in the following weeks. There’s really no way to enforce it. Meanwhile, the distributor tells the manufacturers how successful the show was because they “booked” 200,000 cases of product. In reality, during the next 8 weeks, they might only ship 50% or 60% of those cases. Financially, the supplier is only responsible for allowances on cases actually shipped.
Anyway… many distributors are implementing a “No Show Food Show”. They’ll compile the list of items with allowances that would have been offered at the show. They create a “book” and send it out to the customers. The customers have two weeks to finalize their orders for the next 8 weeks. The operators still take advantage of “deals”, but they don’t have to stop by a booth and talk to a manufacturer or broker. The supplier doesn’t need to spend the time, money, and energy to set up, decorate, staff, and breakdown a booth.
SYSCO MN had always had two food shows per year (Spring and Fall). This Fall was the first time they are attempting the “No Show Food Show” idea. Attached is the “book”. Check out page 24.
How ‘bout them apples?
Z.
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