Earlier this week Foodservice Rewards team members were busy signing up new Canadian operators at the annual CRFA trade show in Toronto. During the three day show over 250 new operators joined the program and will soon be earning rewards! Several Sponsors supported the effort by handing out bonus point cards to prospective new members. Canadian membership is now approaching over 8,000 operators!
On 03.08.12, In Canada, Trade Shows, by Paul Brancky
Foodservice Rewards actively solicits new members at the Canadian Restaurant and Foodservices Association Show
College and University Operators to engage with AdvancePierre, Krusteaz, and Foodservice Rewards at the regional conferences…
The National Association of College & University Food Services (NACUFS) is divided into six distinct regions. Annually, each region hosts their own conference in the February-March timeframe. The regional conferences are well attended and provide a great opportunity to get to know the decision-makers in this brand-friendly segment. This year, Foodservice Rewards is partnering with AdvancePierre and Krusteaz to engage operators and promote college operator’s ability to redeem points for travel to the National Conference July 11th-14th in Boston. The conference, “Revolutionary Thinking”, will also be the site of the Foodservice Rewards second annual Free & Easy Party.
Pierce, Points, Pizza…
Pierce hosted Foodservice Rewards in their booth at Pizza Expo March 13-15th in Las Vegas. Last year, the event had over 6,400 attendees. The Pierce/Foodservice Rewards partnership drove traffic to the Pierce booth and new enrollments for Foodservice Rewards. A pre-show eblast with details was delivered to both existing Foodservice Rewards members and to operators from the Pierce 2011 Pizza Expo lead list. Below is the sign that promoted the excitement on the show floor and a picture of the Foodservice Rewards area of the Pierce booth.
Catering professionals can visit Foodservice Rewards live at Catersource and have the opportunity to win points, prizes, and Plate…
Foodservice Rewards has partnered with Catersource to engage and grow the catering segment’s membership. The photo below shows how Catersource is promoting the use of Foodservice Rewards points to attend the conference (now in our catalog).
Catersource also includes Foodservice Rewards in their outbound communications and on their registration site.
Foodservice Rewards is communicating our attendance and promotional activities at Catersource in multiple ways including our enewsletter, story tool on www.foodservicerewards.com, our social site, and via the eblast below.
Sponsors have the opportunity to contribute product samples as prizes in our “Roll the Dice” game and every new Foodservice Rewards enrollee will also receive a year’s subscription to Plate Magazine, one of our respected media partners.
On 01.13.12, In Trade Shows, by Martha Malley
Using trade show handouts to drive Facebook engagement…
Below are some cards that Emily is working on that will be used at trade shows to help drive traffic to Facebook. This should help with engagement, new enrollments and overall program awareness. They are simple business card size handouts.
We can use them at all of our upcoming shows (Pizza Expo, Catersource, Regional NACUFS and all national shows this summer).
Nice work Emily!
MARTY MALLEY
Marketing Manager | Coalition Marketing Group
Education segments can now redeem points for travel to conferences…
Operators can now redeem for an astounding 300,000+ rewards. Beginning in January 2012, both College and K-12 members will also have the option to use points for airfare, hotel stays, car rental and other travel needs to get more personnel to their respective association conferences – NACUFS National and SNA’s ANC!
Chicago in Style – sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation…
With 5 sponsor-hosts, Foodservice Rewards (FSR) would like provide a shared Foodservice Rewards Limousine Service at NRA. This stretch limo can accommodate up to 10 people and will be branded with the FSR logo and all sponsor logos. FSR will manage all of the NRA scheduling and communication including promotion of the the FSR Limousine Service pre-show via www.foodservicerewards.com, eblast, eNewsletter and the foodservice community www.foodservicerewards.org.
Benefits for Sponsor Hosts:
· A great way to show appreciation and VIP treatment to valued customers at NRA
· One-on-One Limo time to engage with important customers away from the show floor
· Brand exposure throughout the city for 3 days during NRA - a great way to really stand out!
· Transport customers to McCormick Place, dinners, receptions and other events
Limousine hosts can book up to 4 pre-arranged pick-ups for your customers. Other pre-arrange pick-ups would be available based up on availability and the number of hosting sponsors. During any downtime, the driver, along with an FSR brand ambassador, will circle the city and offer NRA attendees FREE LIMO RIDES to and from the preferred hotels and McCormick Place. The FSR brand ambassador will be armed with program information and bonus point cards for operators. FSR will also offer special promotions to those operators who utilize the limousine service.
What a great way to engage operators during the largest foodservice event in the industry!
On 09.27.11, In Trade Shows, by Lisa
2012 List of Foodservice Shows includes many opportunities to visit Las Vegas…
Trade shows can be an effective means of interacting with new and existing clients. Shows remain a profit center for most of the foodservice distributors. And yet, there are still a large volume of shows not tied to a specific distributor that are worth consideration, especially as we become more targeted in our marketing and selling efforts. Here’s a relatively complete 2012 Foodservice Show List to help you plan for the coming year. Foodservice Rewards sponsors contact Marty Malley or your Coalition Manager for opportunities to partner at many shows including Catersource, Pizza Expo, NRA, AHF, NACUFS, ACF, SNA, NACS and the Hotel/Motel Show.
On 08.10.11, In Industry Partners, Trade Shows, by Lisa
“Thanks for attending” note includes photo booth pictures and more…
The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast. The ”thanks for attending” note included pictures from the photo booth and a list of winners from the prize drawing held during the event.
Anticipation is building for next year’s event in Boston!
On 08.10.11, In Operators, Trade Shows, by Lisa
“Wow! I could not believe I had actually won!”
I received my IPad 2 in the mail about a week ago now and I really appreciated it! I always look forward to ordering the product with a Foodservice Rewards label on the outside! I’ve been collecting them for years and always get excited when I enter them and see what is available for purchase with them!
You have a great company and I’m not just saying that because I won the iPad!
Sue Harper
Kitchen Manager
Schereville IN