Using trade show handouts to drive Facebook engagement…
Below are some cards that Emily is working on that will be used at trade shows to help drive traffic to Facebook. This should help with engagement, new enrollments and overall program awareness. They are simple business card size handouts.
We can use them at all of our upcoming shows (Pizza Expo, Catersource, Regional NACUFS and all national shows this summer).
Nice work Emily!
MARTY MALLEY
Marketing Manager | Coalition Marketing Group
Education segments can now redeem points for travel to conferences…
Operators can now redeem for an astounding 300,000+ rewards. Beginning in January 2012, both College and K-12 members will also have the option to use points for airfare, hotel stays, car rental and other travel needs to get more personnel to their respective association conferences – NACUFS National and SNA’s ANC!
Chicago in Style – sponsor-hosted Limo service for VIP operators provides an innovative way to promote Foodservice Rewards participation…
With 5 sponsor-hosts, Foodservice Rewards (FSR) would like provide a shared Foodservice Rewards Limousine Service at NRA. This stretch limo can accommodate up to 10 people and will be branded with the FSR logo and all sponsor logos. FSR will manage all of the NRA scheduling and communication including promotion of the the FSR Limousine Service pre-show via www.foodservicerewards.com, eblast, eNewsletter and the foodservice community www.foodservicerewards.org.
Benefits for Sponsor Hosts:
· A great way to show appreciation and VIP treatment to valued customers at NRA
· One-on-One Limo time to engage with important customers away from the show floor
· Brand exposure throughout the city for 3 days during NRA - a great way to really stand out!
· Transport customers to McCormick Place, dinners, receptions and other events
Limousine hosts can book up to 4 pre-arranged pick-ups for your customers. Other pre-arrange pick-ups would be available based up on availability and the number of hosting sponsors. During any downtime, the driver, along with an FSR brand ambassador, will circle the city and offer NRA attendees FREE LIMO RIDES to and from the preferred hotels and McCormick Place. The FSR brand ambassador will be armed with program information and bonus point cards for operators. FSR will also offer special promotions to those operators who utilize the limousine service.
What a great way to engage operators during the largest foodservice event in the industry!
2012 List of Foodservice Shows includes many opportunities to visit Las Vegas…
Trade shows can be an effective means of interacting with new and existing clients. Shows remain a profit center for most of the foodservice distributors. And yet, there are still a large volume of shows not tied to a specific distributor that are worth consideration, especially as we become more targeted in our marketing and selling efforts. Here’s a relatively complete 2012 Foodservice Show List to help you plan for the coming year. Foodservice Rewards sponsors contact Marty Malley or your Coalition Manager for opportunities to partner at many shows including Catersource, Pizza Expo, NRA, AHF, NACUFS, ACF, SNA, NACS and the Hotel/Motel Show.
“Thanks for attending” note includes photo booth pictures and more…
The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast. The ”thanks for attending” note included pictures from the photo booth and a list of winners from the prize drawing held during the event.
Anticipation is building for next year’s event in Boston!
“Wow! I could not believe I had actually won!”
I received my IPad 2 in the mail about a week ago now and I really appreciated it! I always look forward to ordering the product with a Foodservice Rewards label on the outside! I’ve been collecting them for years and always get excited when I enter them and see what is available for purchase with them!
You have a great company and I’m not just saying that because I won the iPad!
Sue Harper
Kitchen Manager
Schereville IN
The First Annual Free & Easy Party was a big hit with operators & sponsors!
Free & Easy Placecard - Front
Free & Easy Placecard - Back
Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS. It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market. The placecard shown provides more detail. Basic American has already agreed to sponsor the Free & Easy party again next year in Boston.
Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow. We gave away thousands of points and the photo booth was a big hit!
A quick update on the NACUFS and SNA/ANC shows…
Here’s a quick update on the NACUFS and SNA/ANC shows. Sorry so brief, but I am busy playing catch up and getting ready for ACF that starts on Sunday.
SNA Tradeshow:
Thanks to Aaron for helping staff the Spin to Win at Rich’s booth. We had long, continuous, lines for the first 2 days. We had to ship the prize wheel to NACUFS before day 3 at SNA, but Aaron had traffic on day 3 even without the wheel. Rumor has it that the SNA conference had record breaking attendance. The majority of this segment is aware of the program, and we picked up some additional leads for new enrollments.
NACUFS Tradeshow:
Thanks to Ashleigh and Ron for helping staff the Spin to Win at Rich’s, Bunge and Perdue. We were busy at all booths on both days. They were excited to spin to win and shared with us how much they appreciate the program.
We were able to get both K-12 and NACUFS operators to do video testimonials. Lots of very positive feedback from operators. They “LOVE Foodservice Rewards” – see video for proof!!
We heard so many operators mention that FSR paid their way to NACUFS and SNA/ANC that I asked Tyler pull the numbers…
We heard so many operators mention that FSR paid their way to NACUFS and SNA/ANC that I asked Tyler pull the numbers. This is a HUGE increase over last year when I think we had 2 redemptions in total. I guess the eNews and Story Tool are helping to get the word out :-)
SNA – 159
NACUFS – 55
ACF – 15
AHF – 1
Iron Chef Jose Garces Serves up Food & Fun during NRA
Chef Jose Garces at Mercat a la planxa
We work hard at Foodservice Rewards, but we also take time to celebrate the fabulous foodservice industry. During the NRA show this year, we enjoyed a delicious meal at Mercat a la planxa. Pictured from left are Jo’el Ellis (French’s), Lisa Snider (Foodservice Rewards), Helia Santos (French’s) and Marty Malley (Foodservice Rewards). It was a glowing example of restaurant foodservice done well! Thank you Chef Garces! And, thank you French’s for your participation in Foodservice Rewards!
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